Our Story

With over 35 years in sales and marketing, Rod and Cassie bring insight that many businesses need in today's fast-paced environment. The Burchells are dedicated to developing strategic and creative solutions that result in successful outcomes for their clients.

Cassie's experience began in a small ad agency out of college and progressed to 21 years as a sales and marketing manager with The Berry Company, BellSouth Advertising and Publishing and Yellow Pages.

Previous to purchasing AlphaGraphics Hoover in 2016, Rod’s experience includes sales for Kraft Foods, S & K Menswear and 15 years in management for Nationwide Insurance.

Rod and Cassie know what it takes to grow a business and love identifying and solving challenges for businesses.

Business is part of their family. They are parents to Molly and Ellie, both students at Alabama universities (Samford and Auburn). The girls are around the office to help from time-to-time and Cassie’s mom, Nana, helps with housekeeping and hand work..

Stop by AlphaGraphics Hoover to meet the Burchells, as well as the rest of the great staff working hard to design and create anything you need, from simple stationery to full branding and marketing, to help your business grow and stand apart in the marketplace.