Suite 130 Franklin, Tennessee 37067
Fax: (615) 786-0285
Every Door Direct Mail® Delivers
Put the reach of the US Postal Service to work for you!
Direct mail is still one of the easiest and most practical ways to put your message into the hands of consumers. In fact, direct mail is even more effective than ever.
DID YOU KNOW...
- Direct mail continues to account for 43% of local retail advertising.
- 73% of consumers report preferring direct mail over other advertising.
- 40% of consumers will try a new business after receiving direct mail.
Every Door Direct Mail is the easiest and least expensive way to harness the potential of direct mail.
- No need to buy a list - EDDM will target every mail box in the areas you choose.
- Flat rate postage of 17.5 cents per piece.
- Multiple size and format options available.
Need help planning the perfect direct mail strategy? Contact us!
Want to learn more about Every Door Direct Mail? Click here to download information from the USPS.
Large format custom printing has arrived!
New fast-printing, wide-format digital printers can print banners, yard signs, posters - even window graphics - in a flash.
Eye-popping color and a selection of printable substrates provide economical options to all BIG print projects.
AlphaGraphics of Franklin has a large format department that can help you find the right product for your business needs.
â Indoor & Outdoor Banners
â Yard Signs
â Window Clings
â Retractable Banners
â Walls & Backdrops
Click here to see a portfolio of some of our work.
Ready to go BIG?
Your customers are online - searching for the products and services you offer.
An effective website is still one of the best investments you can make in your business. A scalable, mobile friendly website can convert browsers to customers. A well-developed site can get you found by people primed to buy what your selling or learn about the projects, products or services you're promoting.
AlphaGraphics Franklin offers a full menu of web development services, including:
- Brand Development, Logo Design
- Website Design & Coding
- Search Engine Optimization and Search Engine Marketing Services
- Social Media Identity Development and Coaching
Call us for a free consultation to see what we can do to help you build an unforgettable online experience.
AlphaGraphics of Franklin now offers 3-D Scanning technology that has applications you might never have considered.
> Product development.
> Part replacement.
> Medical orthotics.
> Construction models.
What is 3-D scanning?
3-D scanning is a non-contact, state-of-the-art technology that accurately captures the size and shape of any 3-dimensional object using laser light.
- Guaranteed accuracy – scanners are calibrated before every scan!
- Fast results – scans are the quickest way to generate working files.
- Flexibility - resulting files are completely editable. We offer 3-D design services in-house.
- Portability – all equipment is easy to move – we can come to you!
This developing technology can quickly and accurately create digital design files that can be manipulated or refined as needed before being used to create a 3-D model or mold.
3-D scanning is used in product development to create prototypes and to reverse-engineer existing products or molds.
AlphaGraphics of Franklin is embracing this new technology. We have helped entrepreneurs with new product development and large manufacturers retool by scanning equipment to create new parts.
Our scanning equipment is completely portable. Our handheld unit can scan an object of almost any size – from a small candle to a complete helicopter.
We have experienced 3-D design engineers on staff who can tackle almost any 3-D design project.
And we provide 3-D printing services when you’re finally ready to bring your project to life.
Got questions? Contact us to learn more about what we can do.
News from the World of 3-D Printing:
After a series of calibration tests, the first 3-D printer to fly to outer space has manufactured its first potentially useful object on the International Space Station: a replacement faceplate for its print head casing.
Curious about 3D printing? Watch this Ted Talk to learn more.
The AG perspective on design, print and technology
5 Things You’ll Need for Your Next Trade Show Booth
Trade shows are a great place to interface with potential customers. Most convention or trade show exhibition halls are noisy places bustling with activity. Grabbing the attention of event-goers requires some effort. Making an impression that lasts beyond the show takes a lot of planning. No one wants to start setting up for a show only to realize that something was overlooked.
Here’s our list things every trade show booth needs.
No. 1 - A Hop Up Wall or Retractable Banners
A hop up wall is a printed or dye-sublimated cloth graphic that stretches across a collapsible aluminum frame. Hop up walls are lightweight, easy to assemble and available in sizes to accommodate any trade show booth. Order hop up walls at least 2 weeks before your event.
Retractable banners are vinyl, cloth or heavy paper graphics that are printed then loaded into a metal banner stand. Retractable banners graphics are relatively inexpensive and can be changed out easily. These types of banners are available in lots of size options and are usually paired together in sets of 2 or 3.
Order retractable banners 1 – 2 weeks before your event – longer if your banner will be a non-standard size.
No. 2 – Table Coverings
Most trade show venues offer tables for each booth. Make the most of that real estate with a custom printed table throw or table runner.
Dye-sublimated cloth table coverings can be printed with colorful graphics, logos, contact information – whatever will grab the attention of the crowd.
Most table coverings are wrinkle resistant and can be washed (with care). Order table coverings 2 – 3 weeks prior to your event.
No. 3 – Informational Material
Catalogs, brochures, rack cards, tri-folds, flyers, sales slicks, price sheets, order forms – your booth may need any number of these. Informational materials are great ways to send people home with reminders of how your product, service or organization is different than all the others they saw at the show.
Bright graphics or pieces of unusual size or format will be more memorable. Order your printed materials one week before your show – sooner if you need help getting your pieces designed.
No. 4 – Business Cards
Business cards are still a very viable way of passing along your contact information to potential new clients. Special treatments like embossing, foiling and UV coating can make your card stand out.
Adding features like QR codes or NFC tags can help you make your printed business cards more interactive.
Order your business cards one week before your event – sooner if you need design help or special finishing.
No. 5 – Giveaway Items
Everybody likes a freebie. Promotional items can be a great vehicle for keeping your company’s name in front of a prospective new customer. The more unusual or useful the giveaway item, the more desirable it will be.
There are literally tens of thousands of promotional items available so there’s usually something to fit every budget.
Order your promotional items 2 months before your event.
Being prepared for your next big event will take the pressure offer everyone manning the booth. Having everything ready and available will help ensure you make the most of the personal interface with booth attendees, which is really what’s it’s all about anyway.
Putting It All Together - Print Bindery
Depending upon the type of document you print, there are lots of ways to finish it. Often, printed pieces are simply stapled together. Other times, you need something bound in a more permanent and more polished way.
Our print experts can help you determine the best bindery method for your project. Here are a few of the most common bindery methods.
2-3 staples in the spine of the document - best used for brochures and small reports.
Cover glued to outside of spine (like soft bound book) - best used for books and catalogs
Heavy plastic coil threaded through holes drilled at the edge of the document - great for printed PowerPoint presentations and other small reports
Similar to spiral but using heavier double-loop wire - perfect for small reports that need a more polished, durable binding
Flat plastic teeth looped through holes in document side - one of the least expensive methods of binding and great for documents that will have frequent changes
Still have questions about bindery? Contact our bindery specialists or call us at 615.786.0280.
Window Dressing | Using Window Graphics to Increase Traffic
Have you ever driven past a Taco Bell when you’re hungry? With their windows almost completely covered by colorful images of tacos, burritos and all other sorts of meaty, cheesy delights, it’s had to drive past without stopping.
Taco Bell understands the power of a suggestive graphic. They also understand the wonderful advertising opportunity right under their noses. Windows are blank slates and any business can learn to use them as spaces to build brand awareness, increase traffic and boost sales.
Most businesses readily spend marketing dollars on in-store signage, POP displayers and sales collateral but often neglect to leverage one of the biggest advertising opportunities available to them. Storefront windows are the perfect place to post colorful graphics that can catch the eye of passersby. And, with the variety of options available, window graphics can be much less expensive than other means of advertising.
Window graphics can be used by just about any type of business. They can advertise products, services, specials and promotions. Well-placed graphics can also block sunlight (or visibility) inside a business or give employees and clients a better view than the parking lot.
Window graphics are usually categorized by the materials used and each type can offer varying degrees of visibility.
Sticker or Cling?
Stickers, sometimes called decals, are adhesive backed graphics that can be mounted inside or outside a window. These are semi-permanent and can be repositioned during application but, once affixed, often have to be removed with soapy water and a little elbow grease. Stickers are the strongest, most durable type of window graphic. Some are weather resistant and won’t fade easily.
Window clings are repositionable. These use no adhesive but rely on static to cling to the inside or outside of windows. While these are usually not as weather resistant as decals, but they can be repositioned and are easy to replace. Clings are great for temporary offers, promotions or seasonal displays that will need to be removed and replaced often.
Opacity vs. Visibility
Both clings and decals offer visibility options. Opaque substrates will limit visibility. These usually have a white background and can be cut in any shape. These substrates work great when trying to create some privacy within or when needing to block direct sunlight.
Perforated allows visibility out but not in. These are a perfect solution when you want to allow customer and employees some visibility out while still blocking some of the view inside the building.
Clear cling substrates offer full visibility in and out. These are great for large areas like doors and storefronts but can also be used inside on mirrors, salad bar sneeze guards, glass display cases, convenience store coolers and in any other place where a quick graphic change-out might be required.
Regardless of the type of window graphic used, it’s wise to check local ordinances regarding signage. Once you know what you can and can’t do, step outside and take a look at your storefront from the street. Chances are, your business could benefit from a well-design, colorful graphic to entice passersby.
Ready to start window-dressing your business? Contact AlphaGraphics of Franklin to learn more about our design and large format printing services. 615.786.0280.
7 Things Every Business Owner Needs to Know about 3-D Scanning
3-D printing has been around for decades. It's a method of taking a digital file and "printing" it using a variety of materials to make a 3-dimensional object. These digital files were usually created by design engineers and could take hundreds of hours to create, often at a substantial cost.
Enter 3-D scanning. New state-of-the-art digital scanners can quickly, accurately and relatively inexpensively create those digital files by scanning an existing object and converting the scanned information into editable digital files.
So what's the big deal? 3-D scanning is revolutionizing all sorts of businesses and industries while cutting time-to-market and development costs.
Because they are fast AND accurate, 3-D scans can be used in lots of different ways. Instead of creating new design files, prototypes and molds for every modification, existing products can be scanned and digitally altered to create ready-to-manufacture products.
Here are 7 things every business owner should know about 3-D scanning:
#1 - Because they use lasers to scan point clouds on an object, 3-D scanners are highly accurate and can quickly capture even the most minute details of an object.
#2 - 3-D scanning equipment is portable. Handheld scanners are lightweight enough to use anywhere, allowing scans to be made of objects that could not be scanned before - like heavy equipment and even buildings.
# 3 - Building scans can be used to create scaled down 3-D replicas of buildings for architects, builders and buyers. 3-D scans have been used to plan infrastructure and to anticipate environmental impact before construction.
#4 - 3-D scans can be used to inspect and analyze a product or prototype to ensure it meets specifications before it is mass produced.
#5 - 3-D scans can be used to reverse engineer products and parts allowing existing objects to be re-created quickly. 3-D scans have been used to create replacement parts for older equipment for which no existing molds or plans exist. Reverse engineering also allows product designers to scan their existing product lines to make improvements before incurring the costs of creating expensive injection molds.
#6 - 3-D scans can be used to create amazing animations and renderings which can be an invaluable tool for businesses looking for investors. New products or inventions can be demonstrated even before a prototype is made.
#7 - 3-D scanning is revolutionizing how orthotics and dental devices are created. Scans can be done safely and without patient contact. 3-D scans can be used to create braces, dentures, casts, shoe-inserts, face masks for burn victims and even prosthetics which are custom-fitted for individual patients.
While the scanning equipment and software can be costly, 3-D scanning services are readily available and are relatively inexpensive, especially when compared to the cost of traditional product development or part fabrication.
As the technology of 3-D printing improves, 3-D scanning will become an even more important tool for business owners in the fields of consumer products, construction, design, healthcare and any business that needs to have a hard-to-source product or replacement part made quickly
Want more information about any of these products or services?
Contact AlphaGraphics of Franklin at 615.786.0280.