Suite 130 Franklin, Tennessee 37067
Fax: (615) 786-0285
Every Door Direct Mail® Delivers
Put the reach of the US Postal Service to work for you!
Direct mail is still one of the easiest and most practical ways to put your message into the hands of consumers. In fact, direct mail is even more effective than ever.
DID YOU KNOW...
- Direct mail continues to account for 43% of local retail advertising.
- 73% of consumers report preferring direct mail over other advertising.
- 40% of consumers will try a new business after receiving direct mail.
Every Door Direct Mail is the easiest and least expensive way to harness the potential of direct mail.
- No need to buy a list - EDDM will target every mail box in the areas you choose.
- Flat rate postage of 18.3 cents per piece.
- Multiple size and format options available.
Need help planning the perfect direct mail strategy? Contact us!
Want to learn more about Every Door Direct Mail? Click here to download information from the USPS.
Large format custom printing has arrived!
New fast-printing, wide-format digital printers can print banners, yard signs, posters - even window graphics - in a flash.
Eye-popping color and a selection of printable substrates provide economical options to all BIG print projects.
AlphaGraphics of Franklin has a large format department that can help you find the right product for your business needs.
● Indoor & Outdoor Banners
● Yard Signs
● Window Clings
● Retractable Banners
● Walls & Backdrops
Click here to see a portfolio of some of our work.
Ready to go BIG?
The AG perspective on design, print and technology
New Year, New Plans
With the holidays behind us and a new year underway, many of us hit the reset button.
We resolve to reset our diet and exercise routines. We try to reset our budgets after all the holiday spending.
Our “clean slate” mentality gives us a sense of a fresh start. For most of us, this sense of renewal is brief. As the daily grind sets in, we find ourselves falling back into the same old bad habits we were in last year.
Businesses are also susceptible to this kind of backsliding. We start the New Year with a new budget and a clean calendar which we intend to fill with all sorts of new plans to grow and expand. Then, as we get back into our daily routines, our fresh ideas get pushed aside and forgotten.
In a busy work environment, it’s easy to get caught up in the day-to-day work and lose sight of the new ideas we wanted to implement. Who has the time for something new when last year’s workload hasn’t eased up at all? Yet, business growth and profitability might just depend on our ability to adapt the way we’ve always done things to make way for something new.
The remedy for this conundrum might be as simple as taking a fresh look at our calendars. We’ve all heard the phrase “failing to plan is planning to fail” but the same can be said for failing to manage the time we need to implement a plan.
We can start by scheduling chunks of time to be used specifically for putting our new year’s plans into action. Just as we might schedule gym time in our personal lives, we also need to schedule time for new processes, new procedures and related tasks in our work life.
And just like we might monitor our caloric intake to be sure a new diet is on track, we also need to monitor our progress as we begin implementing our new ideas. Are we hitting the deadlines we’ve set for our business? Are we seeing an impact that warrants some change in our plans?
Each new year brings with it new opportunities to improve ourselves and our businesses. Making progress, personal and professional, requires discipline and time management. We can do it – we just need diligence and vigilance.
5 Things You’ll Need for Your Next Trade Show Booth
Trade shows are a great place to interface with potential customers. Most convention or trade show exhibition halls are noisy places bustling with activity. Grabbing the attention of event-goers requires some effort. Making an impression that lasts beyond the show takes a lot of planning. No one wants to start setting up for a show only to realize that something was overlooked.
Here’s our list things every trade show booth needs.
No. 1 - A Hop Up Wall or Retractable Banners
A hop up wall is a printed or dye-sublimated cloth graphic that stretches across a collapsible aluminum frame. Hop up walls are lightweight, easy to assemble and available in sizes to accommodate any trade show booth. Order hop up walls at least 2 weeks before your event.
Retractable banners are vinyl, cloth or heavy paper graphics that are printed then loaded into a metal banner stand. Retractable banners graphics are relatively inexpensive and can be changed out easily. These types of banners are available in lots of size options and are usually paired together in sets of 2 or 3.
Order retractable banners 1 – 2 weeks before your event – longer if your banner will be a non-standard size.
No. 2 – Table Coverings
Most trade show venues offer tables for each booth. Make the most of that real estate with a custom printed table throw or table runner.
Dye-sublimated cloth table coverings can be printed with colorful graphics, logos, contact information – whatever will grab the attention of the crowd.
Most table coverings are wrinkle resistant and can be washed (with care). Order table coverings 2 – 3 weeks prior to your event.
No. 3 – Informational Material
Catalogs, brochures, rack cards, tri-folds, flyers, sales slicks, price sheets, order forms – your booth may need any number of these. Informational materials are great ways to send people home with reminders of how your product, service or organization is different than all the others they saw at the show.
Bright graphics or pieces of unusual size or format will be more memorable. Order your printed materials one week before your show – sooner if you need help getting your pieces designed.
No. 4 – Business Cards
Business cards are still a very viable way of passing along your contact information to potential new clients. Special treatments like embossing, foiling and UV coating can make your card stand out.
Adding features like QR codes or NFC tags can help you make your printed business cards more interactive.
Order your business cards one week before your event – sooner if you need design help or special finishing.
No. 5 – Giveaway Items
Everybody likes a freebie. Promotional items can be a great vehicle for keeping your company’s name in front of a prospective new customer. The more unusual or useful the giveaway item, the more desirable it will be.
There are literally tens of thousands of promotional items available so there’s usually something to fit every budget.
Order your promotional items 2 months before your event.
Being prepared for your next big event will take the pressure offer everyone manning the booth. Having everything ready and available will help ensure you make the most of the personal interface with booth attendees, which is really what’s it’s all about anyway.
Putting It All Together - Print Bindery
Depending upon the type of document you print, there are lots of ways to finish it. Often, printed pieces are simply stapled together. Other times, you need something bound in a more permanent and more polished way.
Our print experts can help you determine the best bindery method for your project. Here are a few of the most common bindery methods.
2-3 staples in the spine of the document - best used for brochures and small reports.
Cover glued to outside of spine (like soft bound book) - best used for books and catalogs
Heavy plastic coil threaded through holes drilled at the edge of the document - great for printed PowerPoint presentations and other small reports
Similar to spiral but using heavier double-loop wire - perfect for small reports that need a more polished, durable binding
Flat plastic teeth looped through holes in document side - one of the least expensive methods of binding and great for documents that will have frequent changes
Still have questions about bindery? Contact our bindery specialists or call us at 615.786.0280.
Window Dressing | Using Window Graphics to Increase Traffic
Have you ever driven past a Taco Bell when you’re hungry? With their windows almost completely covered by colorful images of tacos, burritos and all other sorts of meaty, cheesy delights, it’s had to drive past without stopping.
Taco Bell understands the power of a suggestive graphic. They also understand the wonderful advertising opportunity right under their noses. Windows are blank slates and any business can learn to use them as spaces to build brand awareness, increase traffic and boost sales.
Most businesses readily spend marketing dollars on in-store signage, POP displayers and sales collateral but often neglect to leverage one of the biggest advertising opportunities available to them. Storefront windows are the perfect place to post colorful graphics that can catch the eye of passersby. And, with the variety of options available, window graphics can be much less expensive than other means of advertising.
Window graphics can be used by just about any type of business. They can advertise products, services, specials and promotions. Well-placed graphics can also block sunlight (or visibility) inside a business or give employees and clients a better view than the parking lot.
Window graphics are usually categorized by the materials used and each type can offer varying degrees of visibility.
Sticker or Cling?
Stickers, sometimes called decals, are adhesive backed graphics that can be mounted inside or outside a window. These are semi-permanent and can be repositioned during application but, once affixed, often have to be removed with soapy water and a little elbow grease. Stickers are the strongest, most durable type of window graphic. Some are weather resistant and won’t fade easily.
Window clings are repositionable. These use no adhesive but rely on static to cling to the inside or outside of windows. While these are usually not as weather resistant as decals, but they can be repositioned and are easy to replace. Clings are great for temporary offers, promotions or seasonal displays that will need to be removed and replaced often.
Opacity vs. Visibility
Both clings and decals offer visibility options. Opaque substrates will limit visibility. These usually have a white background and can be cut in any shape. These substrates work great when trying to create some privacy within or when needing to block direct sunlight.
Perforated allows visibility out but not in. These are a perfect solution when you want to allow customer and employees some visibility out while still blocking some of the view inside the building.
Clear cling substrates offer full visibility in and out. These are great for large areas like doors and storefronts but can also be used inside on mirrors, salad bar sneeze guards, glass display cases, convenience store coolers and in any other place where a quick graphic change-out might be required.
Regardless of the type of window graphic used, it’s wise to check local ordinances regarding signage. Once you know what you can and can’t do, step outside and take a look at your storefront from the street. Chances are, your business could benefit from a well-design, colorful graphic to entice passersby.
Ready to start window-dressing your business? Contact AlphaGraphics of Franklin to learn more about our design and large format printing services. 615.786.0280.
7 Things Every Business Owner Needs to Know about 3-D Scanning
3-D printing has been around for decades. It's a method of taking a digital file and "printing" it using a variety of materials to make a 3-dimensional object. These digital files were usually created by design engineers and could take hundreds of hours to create, often at a substantial cost.
Enter 3-D scanning. New state-of-the-art digital scanners can quickly, accurately and relatively inexpensively create those digital files by scanning an existing object and converting the scanned information into editable digital files.
So what's the big deal? 3-D scanning is revolutionizing all sorts of businesses and industries while cutting time-to-market and development costs.
Because they are fast AND accurate, 3-D scans can be used in lots of different ways. Instead of creating new design files, prototypes and molds for every modification, existing products can be scanned and digitally altered to create ready-to-manufacture products.
Here are 7 things every business owner should know about 3-D scanning:
#1 - Because they use lasers to scan point clouds on an object, 3-D scanners are highly accurate and can quickly capture even the most minute details of an object.
#2 - 3-D scanning equipment is portable. Handheld scanners are lightweight enough to use anywhere, allowing scans to be made of objects that could not be scanned before - like heavy equipment and even buildings.
# 3 - Building scans can be used to create scaled down 3-D replicas of buildings for architects, builders and buyers. 3-D scans have been used to plan infrastructure and to anticipate environmental impact before construction.
#4 - 3-D scans can be used to inspect and analyze a product or prototype to ensure it meets specifications before it is mass produced.
#5 - 3-D scans can be used to reverse engineer products and parts allowing existing objects to be re-created quickly. 3-D scans have been used to create replacement parts for older equipment for which no existing molds or plans exist. Reverse engineering also allows product designers to scan their existing product lines to make improvements before incurring the costs of creating expensive injection molds.
#6 - 3-D scans can be used to create amazing animations and renderings which can be an invaluable tool for businesses looking for investors. New products or inventions can be demonstrated even before a prototype is made.
#7 - 3-D scanning is revolutionizing how orthotics and dental devices are created. Scans can be done safely and without patient contact. 3-D scans can be used to create braces, dentures, casts, shoe-inserts, face masks for burn victims and even prosthetics which are custom-fitted for individual patients.
While the scanning equipment and software can be costly, 3-D scanning services are readily available and are relatively inexpensive, especially when compared to the cost of traditional product development or part fabrication.
As the technology of 3-D printing improves, 3-D scanning will become an even more important tool for business owners in the fields of consumer products, construction, design, healthcare and any business that needs to have a hard-to-source product or replacement part made quickly
Want more information about any of these products or services?
Contact AlphaGraphics of Franklin at 615.786.0280.