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Whether you need printing, mailing and digital archiving services, or a complete set of marketing solutions, we're the right team for the job. When you choose AlphaGraphics, you choose results.
We are locally owned and operated, full-service printing and visual communications company, dedicated to serving the needs of our customers. We do more than just design, copy and print––we help our customers communicate. Let our team of professionals work with you to find the best solutions for your needs. We offer complete design, printing, mailing and digital archiving services, as well as direct marketing solutions that include the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns.
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As our world has evolved and our communications paradigm has not just shifted, but rather completely transformed, it is more important than ever to take a holistic approach to all of your customer-facing interactions.
When you are creating your sales and marketing plans, which are key to your branding and identity, where does the role of public relations fit in? For many businesses, it is thought of as a unique part of the marketing mix—a few press releases to announce charitable contributions, new business openings, new hires—the expected items that you should, well, send a press release about, right?
Right--sort of. You should do due diligence in promoting the happenings of your business, your employees, your footprint in your community. However, your public relations strategy should be a living, breathing part of everything that you do with your business. As our world has evolved and our communications paradigm has not just shifted, but rather completely transformed, it is more important than ever to take a holistic approach to all of your customer-facing interactions.
I encourage you, especially the small business owners among us, to re-consider how you define "sales, "marketing, and "public relations plans. An effective approach may be to ...
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