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2227 W. Braker Lane
Austin, Texas 78758
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VARIABLE DATA MAKES PRINTING PERSONAL

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

 

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

HOW DOES VARIABLE DATA PRINTING WORK?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!

VARIABLE DATA PRINTING IN AUSTIN, TX

The main goal in almost every marketing campaign is to capture as much attention as possible. After all, it is typically the response rate that is going to make your campaign a success. AlphaGraphics North Austin can help develop targeted marketing campaigns that will yield a greater response rate with the use of variable data printing.

WHAT IS VARIABLE DATA PRINTING?

Basically, it is a process that uses a database containing individualized content and using that content to present specific messages, images, maps and more to appeal to each individual in the database. For example, if your list contained address information you could use a variable map to plot the route from each address to your location. Or let's say your list contained information on the individuals' age, you could use images that would appeal to people of a certain generation.

HOW CAN IT YEILD A HIGH RESPONSE RATE?

By removing the impersonal and irrelevant portions that factors so heavily in many generic bulk direct marketing campaigns you can overcome one of the main obstacles of capturing a client or prospects' attention. Through the process of appealing directly to client or prospect, you are able to speak directly to them in a familiar way and capture their attention.

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HOW CAN ALPHAGRAPHICS HELP ME DO THIS?

AlphaGraphics offers a unique mix of services, these services include list procurement, graphic design, digital printing, and mailing. Being able to pull a database together, help design a unique piece, merge personalized data into pieces with digital printing and mailing the pieces AlphaGraphics North Austin is here every step of the way. Allowing you to eliminate the need of multiple vendors and streamline your project.

The image below is a great example of variable data. Notice how the check is being filled out. The name on the check is the actual name of the prospect. Each individual postcard has a different name and each of the postcards in the group are personalized to the prospect.

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