BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Great, item showed up at my hotel on time as planned and as well done
So helpful with a last minute request
The end product has always been delivered timely and artfully
Always dependable, knowledgeable, and quick!
Very reliable service, answers requests within minutes and even when there is a OOO note. Our company especially enjoys working with Dan Sher.
I appreciate the collaboration of the projects and swift responses of the team.
Thank you! It looks even better than I imagined.
I've already recommended your printing services to others. You were very responsive and printed our brochure and shipped it the same day, couldn't believe it! And it looked great, I hear (I am in Europe so didn't see it, but you were so easy to deal with from afar - not always the case, I assure you). Thank you.
On time and perfect the first time !
I truly appreciate all of the help from Jennifer. She was amazing!!
Easy to communicate my requirements. Fast turn around.
Thank you for prompt and thorough service!
The team is very responsive, accommodating and great to work with.
Vickie is always a big help and easy to work with.
Even though I used to use your services because I lived in Bannockburn, even though I moved to Highland Park, I still travel to you for your outstanding service.
I have used Alpha Graphics twice now. Once for my wedding programs and now for my son's Eagle Scout printing needs. Vicki did a beautiful job on the programs and was able to print my Eagle Scout invites in a more timely manner than anywhere else. I will continue to give you my business..
Always reliable and great customer service!
When contacting your office, the staff is always helpful and professional and gets the job done in a timely fashion.
Accurate and fast printing. The customer service is outstanding.
Alpha Graphics is a great business partner because they are professional, have quick turn arounds, and do everything right.
Jennifer was extremely helpful during planning of our project steering me away from paper stocks that would not yield optimal results. Her approach is very consultative which i like.
Alphagraphics went out of their way to make sure we received our order on time. Thank you!
great customer service
Jennifer is a JOY to work with.
Always a wonderful experience
We messed up on an order and needed stickers bundled. Alphagraphics was very helpful in correcting our mess.
Great, end to end. Really felt like you were on my team.
Good people to work with and extreme quality of the items that are printed.
always exactly what we ordered, and delivered promptly, with a smile!
Dan Sher went above and beyond for us - he even drove the box to UPS so we would get the delivery in time! That is CUSTOMER SERVICE! Jane Canepa The Eventors & Bertie Canepa Reifsteck Canepa Dance
We were under a time crunch to put together a program book for a funeral. You were sensitive to our time needs and made it all happen for us. We also needed to manipulate a picture we wanted included and you produced something we were extremely happy with.
Our project came out absolutely perfect! We needed it quickly and it was done a day early. Jennifer was a pleasure to work with!
You were efficient, high quality, and very responsive to our needs.
Vicki was great to work with! She was so helpful and I love the final product. I received positive comments on the postcards.
Great service and quick replies. Answered my questions quickly and helped me figure out details.
Jennifer Qualis was very knowledgeable and helpful. She made the process easy for me.
Dan and his team are flexible and nice.
The ordering process couldn't have been easier. Pleasant, efficient, professional customer service. Fast delivery. Excellent product. I'll be back!
Dan was very helpful in putting together posters for an upcoming meeting. He was able to process our request quickly and efficiently. Excellent customer service!
I came in from out of state on a Sunday needing help for a meeting Monday and found there were not services close by open on Sunday's. You responded and helped me come up a plan and positive outcome. The effort and work was appreciated.
Always a good experience, professional staff, good quality, helpful and priced well.
very friendly and prompt with service
AlphaGraphics has always been professional, creative and has executed our jobs as envisioned or better. They are also honest and help me produce my product in the most affordable way.
I enjoyed working with this store. The invitations were exactly as I envisioned.
Very good company to work with.
You get what you pay for, Quality products and services. Everyone I have worked with here is a delight to work with.
Alphagraphics is always so accommodating.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.