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Variable Data Printing Header

720 S. Colorado Boulevard, Suite 230B
Denver, Colorado 80246
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Did you know that 77% of people sort through their physical mail as soon as they get it? This means you have just a few seconds to capture someone’s attention before your direct mail piece goes in the trash. How can you make someone stop and read your piece? Yes, you can design something eye-catching and memorable, but you increase your chances of having your piece opened if you put the recipient’s name on the envelope.

This doesn’t mean you hire someone to spend hours hand addressing each of your promotional pieces. Let AlphaGraphics in Denver do that for you! With state-of-the-art variable data printing, your local AlphaGraphics service center can not only print your direct mail piece, but we can also print a customer’s name, address, and any other customized information you want, ensuring YOUR piece will stand out from the rest.


Variable data printing can do more than just “pre-address” your envelope. AlphaGraphics can help you customize entire campaigns to offer promotions tailor-made to a customer’s specific likes or past purchase history. If you want to dramatically increase response rates AND reduce your overall printing and mailing cost, AlphaGraphics can help. Here’s how it works:

  • You provide information from your mailing list or customer database. We match this with the specific data fields in your printed piece.
  • You determine what information is customized including images, logos or specific offers based on the customer’s purchase habits.
  • We then print on a record-by-record basis each piece as it is customized for each customer.


Stop into our AlphaGraphics business center to learn how our variable data printing in Denver can get you noticed. Call us at (303) 691-0626 or request a quote today!

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