BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
You were so helpful last minute! You have just become my go to vendor :)
Jane Z. MongoDB
You all did an amazing job on my father's program for his funeral. We were all pleased and nothing but positive comments about the reproduction.
Kelli F. Kelli Fasnaugh
Always have a great experience with Alphagraphics! Steve Dunford is the best to work with!
Mandy H. Intapp
Everything was handled professionally. When I worried about cost, they re-evaluated and made fixes so that the prices went down. They were happy and quick to help.
Jaclyn W. Jaclyn Weist
My order was done much quicker than I was told. It was wonderful to get it earlier. The workmanship was excellent.
Coreen G. Coreen Garner
Quick turnaround time on this job! :-)
Tammy M. American Heritage School
You won't find a faster, more efficient, qualified company for your printing needs!
Whitney V. Workfront
Phil is GREAT to work with! He always make the ordering process so easy and we have been very happy with every project we have given to Alpha Graphics. We will definitely be using your service again!
Sydney M. Hyatt House Provo/Pleasant Grove
Great place excellent service
David P. David Piccus
Was Very Friendly and gave us what we needed in a timely matter
Mandy S. Triex Construction Corp
Alphagraphics has been very quick, easy to work with and I've loved the final product.
Lisa C. Lisa Crankshaw
Best company to work with!
Kristen W. LDS Business College
I've had nothing less than excellent service from my local Lehi Alphagraphics. The staff is polite and professional. I plan to keep using them for my office needs.
Mark W. Point of the Mountain Chamber (formerly Lehi Chamber)
My prints were done within what seemed to be 30 minutes, and with so many locations around Utah, it was very convenient for pick up!
Robert G. The Dirty Thirty
The staff were all so professional, but still pleasant and helpful.
Joan F. Joan Francom
We had a deadline to get pictures printed on canvas quickly for a wedding and the Lehi store was able to get the frames and the pictures done in a quick amount of time, so that we could have the pictures hung up for our daughter’s reception. They were completed right when they told us they would be completed and the quality was great. Your sales representative that worked with me made sure this could happen by making sure the frames would be completed in a timely manner. My husband has used you for other business needs and recommended you as a trustworthy company.
Gina K. Gina Knudson
They are always so great about working on our custom order and getting them to us on time!
Olyvia T. Brick Canvas Fitness
very easy to work with and they shipped my finished product quickly to the destination.
Julie S. Julie Smith
I've regularly found the staff to be very informative, willing to ask questions and converse to make sure the product is created to meet expectations, and are accurate about when they can finish the work, sometimes finishing early. Love AlphaGraphics Lehi!!
Karen W. Karen Walters
You were fast, prompt and followed my directions exactly
Karen L. Karen Lesser
I had a short timeline and your team went above and beyond to make it happen!
Briana S. Briana Stewart
Great customer service and care!!
Cassaundra B. The Wolfpact
Your staff went above and beyond my expectations! I had gone to another vendor for business cards and couldn't believe the lack of quality. I came to Alphagraphics desperate for cards before a big conference I was leaving town for and they stepped up and got the job done the same day!!
Kim F. Utah Charter Network
Very easy to work with and were happy to accommodate to my needs. We needed something rushed and they did incredible in printing 3 big vinyl poster in about a day in a half. Really happy with the services!
Natalie L. Vivint Solar
My order was handled professionally and promptly even though my usual sales rep was out of office.
Melanie M. American Heritage School
You were very prompt with email communication and the final product was just as expected. I didn’t love that the papers were rolled up though. It’s lucky I was putting them in a picture frame...
Stephanie R. Stephanie Reading
I’ve had always had quick responses and my projects have been printed usually before I expect.
Lisa C. Lisa Crankshaw
We are so grateful to work with a company as wonderful as Alphagraphics! You guys always show the greatest customer care.
Jacey H. Lice Clinics of America
This was a bit of a last minute order but the team was super helpful, very responsive, and delivered great product.
Bri B. Silicon Slopes
Auburn is awesome and getting what we need done correctly and efficiently.
Dacia C. Thanksgiving Point Executive Suites (2975)
Sierra was so helplful and incredibly quick in responding to my questions! I loved the product that we received and I will definitely use your office again. Everyone went above and beyond to make this large project for our girl's camp a success!
Krista P. Krista Peck
Michael was great to work with!
Dalton P. Drive Fullfilment
I have used you before and have always been pleased.
Brett A. Brett Applegate
Amazing as always!!!!
Kristen W. LDS Business College
Steve and Kynaston absolutely *kill* it every time! They are absolutely wonderful to work with. I also realize there are plenty of unsung heroes behind the scenes that run the presses, cutters, folders, etc. and I'd like to express my appreciation for them too.
Jeremy A. Thanksgiving Point Institute
Everything was done so quickly--really, I was so impressed and grateful.
Stephanie B. Rocky Mountain University of Health Professions
Kathleen was great to work with. She went way above and beyond what any other company would have done for a little order.
Glenn J. Glenn Jensen
You guys are doing an awesome job. The design help is just what we needed, and the delivery commitments have been met or exceeded. Lastly, the quality is top notch. We are now using you in many different areas - as a result, we are finally getting projects done that have been sitting on the back burner! Well done!
David P. PurCo Fleet Services Inc.
Steve and Kynaston are always on top of any order I put in and very quick to get it all taken care of. Really appreciate all of their work!
Chris D. MyHeritage
Overall experience was 5 star!
Diana B. Diana Bunderson
AlphaGraphics is awesome to work with! Their reps are very friendly and clear in communication. We will continue to use them in the future!
Ceri R. Fat Cats Fun Centers
Had a great experience every time I have worked with you guys. Very accurate on estimates and go above and beyond
Aaron H. Autumn Lane Stichery
I was originally disappointed in the quality of the final product, but Auburn went above and beyond to make sure that I was happy and reprinted my order.
Brandon W. Giftry
Topnotch service and quality of work
Maria H. Core Fit Studio
Always awesome service and quality. I wouldn’t use anyone else!
Melanie T. Melanie Tollison
I loved the prompt response to my request and you really exceeded expectations especially making us feel valued as a customer
Jason E. Zija
I have already recommend many and will continue to do so. Service is friendly, work is excellent.
Heather L. Heather Laughter
The invitations I ordered were exactly how I requested them and were absolutely beautiful. They were also delivered directly to me, making every step so easy. Great work!
Misty B. Owlet
Great service, the guy volunteered lots of help
Adam F. Adam Foster
I ordered a real estate sign for a client that needed it in a pinch and they were able to get it done on time and my customer was very happy. You have a great team.
Adam B. Kreatrix
A company's brand is developed through each and every interaction it has with its customers, whether it is in a store, an office building or at an event. At Alphagraphics in Lehi, our mission is for companies of all sizes to trust us with their brand.
Our co-workers at Alphagraphics in Lehi are what we like to call "Brand Guardians." As Brand guardians, we don't just take in files and print them. We review every file to ensure it prints correctly, we seek to understand our clients deadlines to ensure on-time delivery. We consult with clients on their logo and overall brand image and story and help create professional brand identities.
Here are three key ways we can help you build your brand:
- Logo design: Your logo represents who you are and helps customers identify you quickly and easily.
- Signs: from building signs to interior wall graphics, Alphagraphics in Lehi can help you create your identity.
- Education: Building your brand is about educating your customers on what you do, in short, your brand promise and your value proposition.
At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
Once you’ve firmly established your brand image, we'll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at AlphaGraphics for all your branding and identity needs, and get a comprehensive marketing solution.
- What is brand position?
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
- How do I give my brand its own personality?
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
- What is the brand story?
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
- What are brand associations?
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
- Why choose AlphaGraphics?
AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:
- Marketing materials
- Business forms
- Marketing Solutions
Consider enhancing you branding campaign by including some of the following:
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY SERVICES IN LEHI, UT
What sets your business apart from your competitors? How do you display these differences to your audience? The best way to rise above is through custom branding.
AlphaGraphics in Lehi, UT has been in the printing and design industry for over forty years. We’ve helped large and small businesses alike create a unique branding model that draws attention and engages customers.
BUILDING YOUR BRAND
Whether you’re starting from scratch or just need help tweaking an existing branding package, we’re here to help. Our experienced designers will help craft the perfect branding message that your company can be proud of. Some of our expertise includes:
- One-of-a-kind logos
- Relevant colors
- Unique images
- Recognizable fonts
- And much more!
USING YOUR BRANDING
Your branding message is what dictates everything your business puts out. It’s the cornerstone of your marketing efforts, determining the look and feel of the materials you create. You can and should include your branding throughout all printed and digital materials, such as:
- Brochures and pamphlets
- Business cards, letterhead, and stationery
- Email and social media styling
- Booklets, magazines, and newsletters
GET STARTED WITH ALPHAGRAPHICS IN LEHI, UT
If you are starting from scratch, you can simply stop by our business center to speak with our staff in person about your ideas and needs.
If you are wishing to tweak an existing brand messaging or re-brand your business, call us at (801) 653-2428 or stop by to discuss the details more in-depth.
You can also request a free quote to get started with AlphaGraphics in Lehi, today.