BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I really enjoy working with Alphagraphics and will continue to do so.
Annette F. Annette Fairchild
Your staff was friendly and knowledgeable. I'll be coming back soon!
Kim F. Kim Frank
Great quality and service. Thank you!
Julie S. Julie Stoner
There isn’t anything that was done poorly, I’m just not passionate about paper to justify a “very likely”
Kristina J. Beanbags & Babies
All good! Thank you. Print quality is much better than Costco and Walmart
Bill B. North Sanpete High School
Liz Sarka is wonderful to work with. She answers requests promptly and ensures the final product is accurate and delivered on time. Love her!
Merry S. Liahona Academy LLC.
As always!!!! Top quality service, top quality product that I am proud to have represent my company! I look good because of your hard work in making my product brochures, signs, business cards, etc look good!
Dana E. Coradale
Maddie C. maddie corrington
I've worked with Kynaston a few times on different projects, and she absolutely has knocked it out of the park each time! She absolutely deserves a raise and to be recognized for being an all around stellar employee!
Lindsey R. DivvyPay
Everything is always great. I need to be better about asking for full quotes and approving those before we order, as your team is quick and sometimes gets the order out before I've realized it. This last time there was apparently a mark up of the product after I received the quote and I was charged quite a bit more for the pieces, but as soon as I talked to Steve about it, he got it all figured out and I was charged what I was quoted, which is very appreciated.
Kiara N. PhoneSkope
Your staff was awesome. Great follow up and follow through. Needed my stuff quick and they got it done
Darren H. Darren Hammond
The signs were professional looking and the colors were amazing and clear. Great job!!
Cynthi C. Cynthi Chesler
I love, love Alphagraphics Lehi. Their staff is so knowledgeable and talented. They really can create anything. They have definitely increased our marketing reach ten-fold. Seriously, don't know what we would do without these guys. So amazing!
Michelle M. Homeward Bound
Great experience start to finish. I received a quote quickly, the job was finished slightly ahead of schedule, and the quality was great.
Ryan S. Ryan Salmon
I appreciate how professional and understanding you have been. The quality of work is always outstanding.
Kris M. American Heritage School
Awesome service!! So happy!
Carol C. Carol Clubb
Very professional and when I went to pick up my signs the customer service was excellent. Also very fast response to questions via email :)
Sarah L. Sarah Larsen
Candice is awesome! She helped me with a few items I needed to be printed and went above beyond to help me. Even though I changed my order a few times and I was a bit of a hassle.
Markus J. Apex Storage
Great quality. Great price. Super happy.
Bethanie N. Bethanie Newby
Auburn is awesome to work with! She responds quickly and gets the job done.
Dacia C. Thanksgiving Point Executive Suites (2975)
I am from Oregon and I heard about your products from a friend in Arizona. Your STAFF was friendly and efficient, the PRODUCTS were excellent, and the DELIVERY was fast. As I am from Oregon and we don't have sales tax here, I needed to get the tax adjusted off the final bill. I was pleasantly surprised by the quick and efficient follow through from the sales staff and manager to confirm all was taken care of to my satisfaction. It was only about $2.00, but that level of care bought you a customer for life who will sign your praises to everyone I know :). THANKS!
Tracy L. Courtney Casper
Phil and his team were responsive to questions and ideas. Pricing for a school budget was also FANTASTIC!
Robyn E. Robyn Ellis
Liz Sarka was incredible to work with and Wesley Blough did such a great job and quick turnaround time with my project. Excited to produce more products with Alphagraphics in Lehi in the near future!
Liesl W. Crust Club
Excellent company. Excellent service. Products they design for me are always above my expectations! Very proud with the way they have helped me display my company!
Dana E. Coradale
It was a Fantastic sign for my Senior! And made super fast!
Tara W. Tara Wagley
Excellent response from Keoni Runnels. As well as staff when picking items up. I felt safe with COVID protection in place for customers.
Heather E. Heather Ehle
the job was done well and the employees were very friendly and helpful.
Emily K. June Audio
I've had a company doing my printing for 30 years in Burbank, Ca and they always come through. Moving back to Utah, it's a pleasure to find a company to handle my printing needs. Great to find you!
Gil S. Hawkeye Construction
Randy R. Orem Library
Bonnie C. Bonnie Clark
Shipping was more than I would have liked, but it’s understandable. That was the only thing.
Rebekah C. Courtney Casper
Liz is terrific and takes care of everything quickly and efficiently.
Paul P. Peacock Industrial Supply
Very quick turnaround. Perfect for the purpose. Fair value.
Layne P. Layne Peterson
I needed some specialty stickers created for some rocket launchers I was making and AG produced a quality product in a very short turnaround time - Very Pleased Steve S - BYU Technology and Engineering Studies
Steven L. Steven L. Shumway
I ALWAYS get exceptional service with Alphagraphics!
Customer C. Lisa Neilson
amazing quality control, fast turn around, excellent pricing. what more could we ask for? Your team has it all. Thanks Lehi Alphagraphics!
Don L. Don Lambson
The team was very helpful and got back to me very quickly
Hollie B. Studio H
I am so impressed with this company! Our campground placards turned to be amazing and even better than I was hoping for. Your staff was really on top of things and patient with someone who knew very little about all the different types of material you offer. I will be back to order, when we need more.
Britney C. American Land & Leisure
I have had the pleasure of working with Steve Dunford for over 15 years. He has ALWAYS been 24/7 365 and NOTHING he can't get done. My success is due a lot to Steve's commitment to my success.
Stuart G. Stuart Gold Marketing
Quick and reliable service.
David M. David Maughan
The team was quick to respond and very accommodating to my needs!
Haylie C. MX
This was my first time ordering from Alphagraphics, and I was certainly not disappointed. Communication was clear and all responses were timely, the product is excellent quality, and I will certainly keep Alphagraphics in mind for future needs. I was referred to you by a colleague, and I will not hesitate to recommend you to others as I am so pleased with the product and customer service received. Thank you!
Marijka F. BioLife Plasma Services L.P. - Montana
Always quick, efficient, great prices, and very friendly.
Trevor A. Young Living
Well, I don't love that I don't have access to update my own portal, I feel like when it comes to updates I have to ask for things more often than I would like. I do think our rep does an excellent job of responding on time and following through and I am very happy to be working with her.
Jen B. Alpine Home Medical
Liz went above and beyond with our mailer project. She even mailed us the extras so we could send them out in the future.
Jake E. Ellis Pool Service
You guys are always quick to get me a quote and answer all my questions. I love working with alpha graphics because I know the end product will look awesome!
Bethany M. My Little Paintbrush
Love how the cards turned out !
Luke S. Schaller Images
A company's brand is developed through each and every interaction it has with its customers, whether it is in a store, an office building or at an event. At Alphagraphics in Lehi, our mission is for companies of all sizes to trust us with their brand.
Our co-workers at Alphagraphics in Lehi are what we like to call "Brand Guardians." As Brand guardians, we don't just take in files and print them. We review every file to ensure it prints correctly, we seek to understand our clients deadlines to ensure on-time delivery. We consult with clients on their logo and overall brand image and story and help create professional brand identities.
Here are three key ways we can help you build your brand:
- Logo design: Your logo represents who you are and helps customers identify you quickly and easily.
- Signs: from building signs to interior wall graphics, Alphagraphics in Lehi can help you create your identity.
- Education: Building your brand is about educating your customers on what you do, in short, your brand promise and your value proposition.
At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
Once you’ve firmly established your brand image, we'll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at AlphaGraphics for all your branding and identity needs, and get a comprehensive marketing solution.
- What is brand position?
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
- How do I give my brand its own personality?
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
- What is the brand story?
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
- What are brand associations?
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
- Why choose AlphaGraphics?
AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:
- Marketing materials
- Business forms
- Marketing Solutions
Consider enhancing you branding campaign by including some of the following:
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY SERVICES IN LEHI, UT
What sets your business apart from your competitors? How do you display these differences to your audience? The best way to rise above is through custom branding.
AlphaGraphics in Lehi, UT has been in the printing and design industry for over forty years. We’ve helped large and small businesses alike create a unique branding model that draws attention and engages customers.
BUILDING YOUR BRAND
Whether you’re starting from scratch or just need help tweaking an existing branding package, we’re here to help. Our experienced designers will help craft the perfect branding message that your company can be proud of. Some of our expertise includes:
- One-of-a-kind logos
- Relevant colors
- Unique images
- Recognizable fonts
- And much more!
USING YOUR BRANDING
Your branding message is what dictates everything your business puts out. It’s the cornerstone of your marketing efforts, determining the look and feel of the materials you create. You can and should include your branding throughout all printed and digital materials, such as:
- Brochures and pamphlets
- Business cards, letterhead, and stationery
- Email and social media styling
- Booklets, magazines, and newsletters
GET STARTED WITH ALPHAGRAPHICS IN LEHI, UT
If you are starting from scratch, you can simply stop by our business center to speak with our staff in person about your ideas and needs.
If you are wishing to tweak an existing brand messaging or re-brand your business, call us at (801) 653-2428 or stop by to discuss the details more in-depth.
You can also request a free quote to get started with AlphaGraphics in Lehi, today.