BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Very quick turn around from order to receiving the books. They are big and work great for following along with our lessons at home and keeping notes on them. Thanks.
Vicky H. Courtney Casper
I really appreciated the personalized communication, problem solving, and overall customer service. From start to finish, it was perfect. I’ll be using Alphagraphics for all my printing projects from now on and have already referred them to a friend.
Kasaundra T. Kasaundra Trout
I had a situation where I was not entirely happy with my finished product. Your employees were wonderful to quickly correct the problem free of charge even though it was partially my fault.
Adrian P. Adrian Parkinson
The order was quickly done, all the specific needs were meant, it looked very professional, I was thrilled!!
Karen W. Karen Walters
Your team was so helpful to work through making sure our colors came out correctly. They did many tests and iterations to confirm with me until we found a solution that would work.
Trent H. Lightstream
I have consistently received excellent customer service with Alphagraphics in Lehi. My business is small, so most of my projects are small. Yet, even though my size wouldn't normally warrant special attention, at Alphagraphics, I am always treated as a VIP and the details of my projects are handled as though their business depends on my success. Thank you!
Greg D. Greg Davidson
On the verge of opening a 30 million dollar butterfly conservatory and insect zoo, we found ourselves needing some urgent last minute signage. No deadline was too insane for AlphaGraphics. We were already fans before this. This just strengthened that bond.
Jeremy A. Thanksgiving Point Institute
My local alphagraphics is my go-to quality, fast turn, friendly printer. They have saved my bacon more times than I would like to count.
Kurt W. Alpine Innovations
The AlphaGraphics team at the Lehi location did a great job at helping us out with a trade show product display we needed printing on.
Jason J. American BioTech Labs
Prompt, professional service.
Judy E. Gerber Construction
I love using Alphagraphics for all of my printing needs. They are dependable and friendly. They make sure the job is done exactly to my specifications. They are easy to contact. My workload is lightened by their great service!
Melanie M. American Heritage School
I have appreciated your promptness in responding to all inquiries, and you have helped me on any specific changes I have needed to make to the products that I couldn't make online. You have been very helpful.
Mykal A. Rocky Mountain University of Health Professions
My orders are always completed in a very timely manner, and always come in on budget. I absolutely wouldn't trust anyone else.
Austin M. Equality Utah
The staff was able to meet a very tight deadline and we were very happy with the result. We have used other printers that have not met our expectation on the final product. It was very easy to submit and the staff was great to work with.
Matthew B. AeroDynamic Jets
This is a great place. Cheaper, higher quality and they have been great to help with small, and big projects. Fantastic place
Jenny L. Jenny Lee
They were great and had my rush order finished on time and the brochures looked great.
Jake E. Ellis Pool Service
We love lehi alpha graphics! They are very reliable and have always done a fantastic job for us. We couldn’t be more pleased
Jamie D. Jamie Danforth
I work with Britni Ward and she was so wonderful. She was so easy to work with and very reliable. Without her, I don't know if we could've finished our project. We are at the Surtex show right now and have had an amazing interest in our work. Thank you so much! ]]
Shauna L. Clara Jean Design
The order came back exactly as expected and it was much quicker than I thought it would be.
Kyley M. American Land & Leisure
A friend recommended me to Alpha Graphics and I'm so glad she did! The prices are better, the final product is better, the turn-around time is better.
Cynthia D. Cynthia Decker
I had created a memory book for my son to be given to his siblings and Dad for Christmas. I had it printed with another publisher, then realized I had made a mistake on the front page with the death date. My son, Adam Petersen contacted you for suggestion to help correct mistake. You very willingly told me not to be concerned and that you could help. You did a fantastic job and it could not have looked better. Thank you again sincerely, I only had happy and grateful tears after you excellent personal customer service.
Customer C. Jilleen Marchant
Went above and beyond to deliver the product on time with an extremely short deadline. Even delivered to our office! Quality and service much appreciated.
Sandy P. Rocky Mountain University of Health Professions
Super fast turnaround, and I was contacted very quickly after uploading my file online. Well done!
Alison B. Alison Brand
Quick turnaround and always easy to communicate with their team.
Mackenzie W. Four Foods Group
You guys have saved my bacon more times than I care to count. Thanks for all you do.
Kurt W. Alpine Innovations
We decided to switch vendors this year and have been very pleased with Alphagraphics!
Chanel S. NFP
I needed poatcards to promote my portrait paintings. They turned out great. I can always depend on AlphaGraphics to do the highest quality printing in a timely fashion. And the prices are always competitive. Your customer service is way above and beyond all others, which is why I keep coming back.
Samantha H. Samantha Hollister
Great! Good service and helpful employees! :)
Kylie H. Courtney Casper
Great communication and friendly staff
Madison E. Courtney Casper
Service was incredibly fast and product was beyond my exapectaions! Thank you
Elizabeth F. Courtney Casper
very prompt deliveries!
Maddie C. Thanksgiving Point Executive Suites (2975)
I think there could be more flexibility in what you are able to offer individuals and quicker print times for people as needed.
Anne O. Kiln
I had a last minute order that I knew at the time of placing it was going to be difficult to get back, fortunately Shalynn was more than accommodating and was able to complete my seemingly impossible order.
Tiana T. BYU
easy, quick. On-time and on-target.
James S. The Gail S. Halvorsen Foundation
Auburn is the best! Thank you for always providing such incredible service, even when we call you in a panic and need something quickly!
Becky P. Chick-fil-A South Jordan
Auburn and Britni have been taking all the orders for our company and have done an amazing job finding problems that we hadn't noticed as well as solutions for us.
Anna H. Kiln
Steve Dunford is always so helpful and friendly. He gives me great recommendations on what products will work best for what I need.
Ashley S. Springhill Suites
I felt very cared for! It was a last minute project that was available and looking great in a short amount of time!
Suzie M. Alpine Bible Church
I received my order quickly & it was very carefully packaged! Thank you!
Jenny W. Courtney Casper
My order was part of my son’s Halloween costume. It was a last minute idea. Your team finished my order quick and saved Halloween! Thanks for the superior customer service even for us little customers.
Jill F. Jill Fulton
Steve Dunford and Kynaston Williamson are both all-stars. Excellent customer service. They deliver great quality on time and on budget.
Marc H. Workfront
Thanks Phil. Heard from the warehouse guys you and your guy did an awesome job on the stencils. The finished product looks great.
Tommy A. The Athletic Republic
Liz is always so great to work with. Alphagraphics delivers on-time and produces high quality products. I highly recommend them!
Angela B. Zenger l Folkman Company
You are teh greatest printer I have worked with and I like the quality and the effort you all put in
Dan O. Dan Olson
It was a breeze! Everyone made it so easy, loved it
Lauren C. ASEA
Fast and accurate!
Lisa L. Lice Clinics of America - Encino
You guys are great!
Naomi M. Bean Life Science Museum
Phil is great to work with. Deadline met. Quality of product great.
Mark S. Mark Stutz
Phil is the best! I always come to him with my last minute emergencies and he is always accommodating and helpful.
Jacey C. Brigham Young University
Danielle J. MongoDB
A company's brand is developed through each and every interaction it has with its customers, whether it is in a store, an office building or at an event. At Alphagraphics in Lehi, our mission is for companies of all sizes to trust us with their brand.
Our co-workers at Alphagraphics in Lehi are what we like to call "Brand Guardians." As Brand guardians, we don't just take in files and print them. We review every file to ensure it prints correctly, we seek to understand our clients deadlines to ensure on-time delivery. We consult with clients on their logo and overall brand image and story and help create professional brand identities.
Here are three key ways we can help you build your brand:
- Logo design: Your logo represents who you are and helps customers identify you quickly and easily.
- Signs: from building signs to interior wall graphics, Alphagraphics in Lehi can help you create your identity.
- Education: Building your brand is about educating your customers on what you do, in short, your brand promise and your value proposition.
At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
Once you’ve firmly established your brand image, we'll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at AlphaGraphics for all your branding and identity needs, and get a comprehensive marketing solution.
- What is brand position?
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
- How do I give my brand its own personality?
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
- What is the brand story?
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
- What are brand associations?
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
- Why choose AlphaGraphics?
AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:
- Marketing materials
- Business forms
- Marketing Solutions
Consider enhancing you branding campaign by including some of the following:
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY SERVICES IN LEHI, UT
What sets your business apart from your competitors? How do you display these differences to your audience? The best way to rise above is through custom branding.
AlphaGraphics in Lehi, UT has been in the printing and design industry for over forty years. We’ve helped large and small businesses alike create a unique branding model that draws attention and engages customers.
BUILDING YOUR BRAND
Whether you’re starting from scratch or just need help tweaking an existing branding package, we’re here to help. Our experienced designers will help craft the perfect branding message that your company can be proud of. Some of our expertise includes:
- One-of-a-kind logos
- Relevant colors
- Unique images
- Recognizable fonts
- And much more!
USING YOUR BRANDING
Your branding message is what dictates everything your business puts out. It’s the cornerstone of your marketing efforts, determining the look and feel of the materials you create. You can and should include your branding throughout all printed and digital materials, such as:
- Brochures and pamphlets
- Business cards, letterhead, and stationery
- Email and social media styling
- Booklets, magazines, and newsletters
GET STARTED WITH ALPHAGRAPHICS IN LEHI, UT
If you are starting from scratch, you can simply stop by our business center to speak with our staff in person about your ideas and needs.
If you are wishing to tweak an existing brand messaging or re-brand your business, call us at (801) 653-2428 or stop by to discuss the details more in-depth.
You can also request a free quote to get started with AlphaGraphics in Lehi, today.