BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Excellent experience thank you.
Dwayne D. Action24LLC
I appreciate you guys coming through for me each time I have a need!
Amanda S. Podium
Liz Sarka is a dream to work with. Every order is processed immediately and she communicates promptly with any issues.
Madison L. Marriott Provo
Very friendly. Very easy to work with
Cheri M. VOX Marketing Group
Steve Dunford is the man! He is incredibly reliable. Steve gets back to me within 2 minutes of reaching out EVERY. SINGLE. TIME. Never had customer service like this before!
Amanda N. Workfront
Super responsive and helpful.
Nui S. Veracity Insurance
Fast friendly good quality
Nathan D. Nathan Delahunty
Very responsive, helpful, and timely.
Janae R. Salt Stack
Judy is great!! I love working with her :-)
Denise M. SORSI
It is always a pleasant experience ordering my prints through Alphagraphics. And, it is very helpful to be able to order via email.
Ross W. Timeless Art Glass LLC
Steve Dunford is the best! We love working with him. Always there to help us and goes above and beyond to meet our needs.
Karen W. Silicon Slopes
Steve and Kynaston are awesome to work with. Always available and willing to meet our crazy deadlines.
Alison L. Adobe
The location in Lehi is great, very timely, friendly and fast. I was very pleased with the final product and so was my whole department!
Alexandra E. eLearning Brothers
You guys did a great job printing and making recommendations as to paper weight and dimensions to make the gift I gave my wife amazing.
Thomas M. Thomas Metcalf
Kynaston has gone above and beyond to help us with whatever we need. We order from Alphagraphics almost every week now!
Elisa A. Lending Club
The staff was very friendly and helpful! I was thoroughly impressed with their willingness to make something according to my specifications.
Karsen D. Karsen Delgado
The quality of their product is pretty good. I love my new business card.
David G. David Guevara
They were great and helped my project stay in budget and still look perfect!
Jodee C. Jodee Clark
I love the quality of the work you do. I have had several manual spiral bound and laminated. I have never had one cut too far in, and they always work so well! Service is almost always 1 day turn-around. They always call me to let me know it is ready for pickup. Great place to do business with!!
Mardene F. Mardene Fernandez
2nd time you have made a banner for me...I’ll use again for sure
Andrea L. Andrea Leroy
I felt I had been overcharged for my last order. I told them I'd pay it but wanted to know why it was so high. They immediately found the error and corrected it. It made my day!
Kathryn A. Kathryn Ames
Keoni was great. I needed a rush order done. You got it done BEFORE you said you could. Thanks!
Alicia T. Wall A Media
Everything was completed within 24 hours, which we weren't expecting. Very pleased with the final product.
Janna-Lee H. Provo City-Purchasing
Kynaston is always great to work with. I appreciate her expertise and excellent service.
Melanie H. Lehi City Corporation
Love that you have a site to order from your customers their products. So great!
Allyson M. Courtney Casper
Alphagraphics has always given me great service, been super fast and has given me a fair price. Thank you!
Lisa C. Lisa Crankshaw
I have been so pleased with your customer service. Your work and timing has exceeded my expectations!
Ty C. American Heritage School
Kynaston and Steve are always helpful and responsive. Working with alphagraphics is simple and i would recommend using them.
Amanda S. Blender Bottle
Two hours before our event we realized that we had forgot to print some content and AlphaGraphics stepped in last minute to make the prints for us.
Heather P. Rainfocus
They are always great to work with! Sometimes I need last minute headshots printed and they always accommodate to my needs and give great quality prints! I will definitely continue to work with them in the future!
Emily A. Emily Ashby
Phil did an outstanding job of assessing our needs and finding solutions that were timely and affordable. I was very impressed and hope to work with Phil again.
Scott L. Professional Radiology Solutions
High quality product, good price, quick turnaround
Stephanie L. Stephanie Lutz
I Love that I can just call in my order and they get it done and deliver it to us in just a few days. So Easy!!
Lynnae H. Be Top Local
AlphaGraphics was so responsive and helpful. They were extremely quick and their turnaround time was so impressive. Not only were they fast, but they provided an extremely high-quality product for us. I can't recommend them enough.
Madison C. BYU Universe Marketing
You were so helpful last minute! You have just become my go to vendor :)
Jane Z. MongoDB
You all did an amazing job on my father's program for his funeral. We were all pleased and nothing but positive comments about the reproduction.
Kelli F. Kelli Fasnaugh
Always have a great experience with Alphagraphics! Steve Dunford is the best to work with!
Mandy H. Intapp
Everything was handled professionally. When I worried about cost, they re-evaluated and made fixes so that the prices went down. They were happy and quick to help.
Jaclyn W. Jaclyn Weist
My order was done much quicker than I was told. It was wonderful to get it earlier. The workmanship was excellent.
Coreen G. Coreen Garner
Quick turnaround time on this job! :-)
Tammy M. American Heritage School
You won't find a faster, more efficient, qualified company for your printing needs!
Whitney V. Workfront
Phil is GREAT to work with! He always make the ordering process so easy and we have been very happy with every project we have given to Alpha Graphics. We will definitely be using your service again!
Sydney M. Hyatt House Provo/Pleasant Grove
Great place excellent service
David P. David Piccus
Was Very Friendly and gave us what we needed in a timely matter
Mandy S. Triex Construction Corp
Alphagraphics has been very quick, easy to work with and I've loved the final product.
Lisa C. Lisa Crankshaw
Best company to work with!
Kristen W. LDS Business College
I've had nothing less than excellent service from my local Lehi Alphagraphics. The staff is polite and professional. I plan to keep using them for my office needs.
Mark W. Point of the Mountain Chamber (formerly Lehi Chamber)
My prints were done within what seemed to be 30 minutes, and with so many locations around Utah, it was very convenient for pick up!
Robert G. The Dirty Thirty
The staff were all so professional, but still pleasant and helpful.
Joan F. Joan Francom
We had a deadline to get pictures printed on canvas quickly for a wedding and the Lehi store was able to get the frames and the pictures done in a quick amount of time, so that we could have the pictures hung up for our daughter’s reception. They were completed right when they told us they would be completed and the quality was great. Your sales representative that worked with me made sure this could happen by making sure the frames would be completed in a timely manner. My husband has used you for other business needs and recommended you as a trustworthy company.
Gina K. Gina Knudson
A company's brand is developed through each and every interaction it has with its customers, whether it is in a store, an office building or at an event. At Alphagraphics in Lehi, our mission is for companies of all sizes to trust us with their brand.
Our co-workers at Alphagraphics in Lehi are what we like to call "Brand Guardians." As Brand guardians, we don't just take in files and print them. We review every file to ensure it prints correctly, we seek to understand our clients deadlines to ensure on-time delivery. We consult with clients on their logo and overall brand image and story and help create professional brand identities.
Here are three key ways we can help you build your brand:
- Logo design: Your logo represents who you are and helps customers identify you quickly and easily.
- Signs: from building signs to interior wall graphics, Alphagraphics in Lehi can help you create your identity.
- Education: Building your brand is about educating your customers on what you do, in short, your brand promise and your value proposition.
At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
Once you’ve firmly established your brand image, we'll help you communicate it through web design, email marketing, direct mail, business card packages and much more. Work with the team at AlphaGraphics for all your branding and identity needs, and get a comprehensive marketing solution.
- What is brand position?
A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.
- How do I give my brand its own personality?
Think about what you want your brand to be known for. The best way to go about this is to list specific adjectives or personality traits you’d want others to use when describing your business. Using four to six of these traits is ideal.
- What is the brand story?
The brand story is a sort of illustration of your business’s history, showing how important it is to your brand. It also typically includes a summary of your products and services.
- What are brand associations?
Brand associations are the tangible bits and pieces that make up your brand image, such as logos, colors, fonts, taglines, images and more. These associations should always reflect your brand’s promise and all of its traits, and should support the brand positioning statement.
- Why choose AlphaGraphics?
AlphaGraphics is a marketing communications firm with a team of professionals who know what it takes to develop a successful direct marketing strategy. With agDirect Marketing, we'll work with you for everything from research and planning to implementation and evaluation.
Changes to a company’s brand will affect multiple aspects of the business. Once changes are made, it is likely that work will need to be done to update:
- Marketing materials
- Business forms
- Marketing Solutions
Consider enhancing you branding campaign by including some of the following:
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING & IDENTITY SERVICES IN LEHI, UT
What sets your business apart from your competitors? How do you display these differences to your audience? The best way to rise above is through custom branding.
AlphaGraphics in Lehi, UT has been in the printing and design industry for over forty years. We’ve helped large and small businesses alike create a unique branding model that draws attention and engages customers.
BUILDING YOUR BRAND
Whether you’re starting from scratch or just need help tweaking an existing branding package, we’re here to help. Our experienced designers will help craft the perfect branding message that your company can be proud of. Some of our expertise includes:
- One-of-a-kind logos
- Relevant colors
- Unique images
- Recognizable fonts
- And much more!
USING YOUR BRANDING
Your branding message is what dictates everything your business puts out. It’s the cornerstone of your marketing efforts, determining the look and feel of the materials you create. You can and should include your branding throughout all printed and digital materials, such as:
- Brochures and pamphlets
- Business cards, letterhead, and stationery
- Email and social media styling
- Booklets, magazines, and newsletters
GET STARTED WITH ALPHAGRAPHICS IN LEHI, UT
If you are starting from scratch, you can simply stop by our business center to speak with our staff in person about your ideas and needs.
If you are wishing to tweak an existing brand messaging or re-brand your business, call us at (801) 653-2428 or stop by to discuss the details more in-depth.
You can also request a free quote to get started with AlphaGraphics in Lehi, today.