BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Very Impressed and Satisfied with the Friendly Service - Many Compliments on the Mollie B Banners
Rodney E. Esser Rodney
Perfect service and product Thank you
Lyman W. Friends of the Pheasant Branch Conservancy Inc.
Erin was very professional and accommodating with my order. The turnaround time was quick and I am very pleased with the final product! Would definitely recommend to others needing this type of work order!
Rachel K. Calimetrix
Excellent duplication of a complex graphic from only an email.
Claire B. Claire Box
Very professional and always a quick turnaround!
Don L. Don Ledwidge
Very easy to work with, quick turn around, and affordable! Thank you!
Alison H. Alison Hughes
Always very timely and the quality is outstanding. Alphagraphics Middleton does a wonderful job from the beginning through completion.
Ritchie B. PROVIDENCE HOME LENDING
I appreciate the quality of work and quick turnaround I have received from Alphagraphics!
Bob W. First Weber-Bob Winding
I love that everyone that I worked with - Ryan, Jenny and Will are all so personable and they know just what I am looking for. The turn around time was great and the product was spot on.
Annette G. Wisconsin State Firefighters Association
Great to work with
Lesley P. Copeland Insurance Group
I appreciate the customer service and the quality of the final products. When I need something done fast, it is done fast.
David Z. Premier Trivia & Entertainment
They do very good work and I will be back again.
Lemund M. Helping Hands Service & Cleaning
Owner on site is very engaged in our work that we do. He has also been a problem solver and delivers products requested on time, and drops off products personally as well - Good job.
Tom F. Philips
Wonderful! Such a great resource for small business!
Tara V. Creative Soul Camp
As a non-profit with a limited budget, the discount made a big difference. Thank you!
Katie S. Madison Area Food Pantry Gardens INC
Always complete my requests on time and with beautiful results!
Angie K. Angie Kieta
Always responsive. Always helpful. Always timely. Always accommodating.
Beth V. Czar's Promise
AlphaGraphics staff is wonderful to deal with and the quality of the work is excellent!
Mia M. What IF, Foundation
Staff is friendly and they have very quick turnaround times!
Annette K. Capital Chaplains
Everyone was very helpful, even tho I made a mistake about the brochure size, they fixed it for me.
Brenda D. Brendas Boozy Bears
I have already exerted many people and will continue to. Thanks Alpha!
Mark K. Kroll Mark
Always a pleasure to speak to anyone on staff at Alpha Graphics. They know what our business needs and expectations are and always come thru with quality products.
Vanessa K. Statz Corporation
always accommodating even at short notice
Stacy C. American Driving Society
Most of the time, the turn around is very good!
Rob M. Madison Golf & Development Group
You guys are always very pleasant to work with. I always get very speedy service and I don't have a problem with your prices. Thanks again for your quickness in my orders.
Gauger S. Gauger Salvage
The comments we are receiving when handing out our new frosted plastic cards is very positive. Nice cards, very Innovative and wow these are cool are the most common responses. They truly are making a lasting impression on the people and businesses we have given them to. Thank you for all the help!
Mark D. Bertram Communications
The staff is amazing and very professional. My work was done to a high standard with personal service.
Carol H. Madison Farmers Market
I have used Alphagraphics for many years -- always a high level of service & great finished product, at a competitive price point.
Susan P. Medical Accupunture Mountain Path Concepts LLC
prompt, willing to adjust schedule to meet a short deadline.
Bill P. SmithGroupJJR
Our non-profit appreciated the attention to detail in the content, as well as guidance on the most cost-effective options for our needs.
Aimee B. Madison Savoyards LTD
Excellent service and quality
Carrie H. Carrie Honerbaum
Couldn't have been better. It was a very small job, but was taken care of immediately and job was done same day (in fact, same hour!). The woman who helped me couldn't have been nicer (can't remember her name but she had blonde hair and sat at a desk in front room). My husband has had stationery & envelopes printed here and I came based on his excellent experience with your company.
Margret B. Margret Behr
Thanks so much for your outstanding service for our last order. It was a rush job and you executed it perfectly and on time for us! We greatly appreciate it.
Trish P. Matrix Product Development Inc
Very helpful and knowledgeable staff, I will definitely return with my future projects. Thank you.
Madelaine B. Madelaine Bendewald
I had a rush order and they got it done with remarkable speed, and their pre-order consultation was honest and centered on getting me the best product and value, instead of trying to upsell me.
Andrew K. Kerber Andrew
Your team has always treated me with top notch professionalism. I will use Alpha Grapics again.
Jim F. Badger State Pest Services
I love Bob Roemer and have had many years of positive experiences with him prior to his joining Alpha graphic. I have been very pleased with the exceptional service provided with your company for my new busines! The staff went above and beyond and did an incredible job on my son's Celebration of Life cards!
Lana M. A Vintage Co-op
I came to you with a rush order and you guys got it done SO QUICKLY! Thank you!!!
Ryann M. Death's Door Spirits
The booklet is beautiful. I was surprised by how quickly it was finished.
Judy W. Judy Washbush
Looking forward to working with you now that our logo has been refreshed!
Andrea H. Friends of the State Street Family Inc.
I have been pleased with your prompt high quality service for many years.
Gene K. Badger Fly Fishers
very easy to work with. Got the job done as promised.
Christine S. CANAM Hockey
AG has been very supportive of our projects - including last minute changes and fixing things that our graphic designer missed. Their customer service is fantastic. Jim Salzman is the best!
Jackie H. Swallow Solutions LLC
With beginning a start up business it can be an up hill battle, My business has had the best luck to have found alpha graphics, its been my greatest experience working with All the Staff to include Dick Manley and Will in the design studio. Anybody interested in working with The best people in the market should be very Pleased with All the talents and friendly Staff combined in one building, My preferred choice, Sincerely Camurproducts
Brian S. Camur Products LLC
Fast, Friendly professional high quality service with a smile, Thank You!!!
Sandra H. Oregon Boy Scout Troop 168
I am very particular on choosing companies to work with. We are a Non profit organization and are really spending our supporters money and want to make sure get a high quality product for fair market price.
Todd S. Fishing Has No Boundaries
Quick and easy
Jamie S. Tower Rock Elementary School
AlphaGraphics is quick with our printing needs and always produces a high-quality product.
Jessica M. Porchlight - Madison
They had better ideas in mind for the sign appreciate that
Jim N. Noltner Jim
The response and quickness of our printing and orders is always fantastic.
Anne B. Grand Avenue School
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.