BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Erin and bill have been extremely helpful.
Chuck B. Meuer Art
Great work, thank you!
Madelaine B. Madelaine Bendewald
Quick and professional service from start to finish
Robert J. RJD
the signs look great!
Patty K. Galway Companies, Inc.
You worked very quickly on my project with a tight timeframe
Alison H. Alison Hughes
I think the service was high quality was very good, the only thing is as a new employee of TFP I would like to interact with alphagraphics a couple more time the rate "Very Likely" Just my personal preference.
Pam H. Trinity Financial Planning
Ryan and Team are most excellent! They are super friendly and really understand the needs of small businesses like mine. LOVE THESE GUYS!
Aj S. AJ Sue Consulting
Awesome to work. Highly recommend. Follow thru was great, awesome product at awesome pricing!
Brian H. Brian Hankins
This is a first-class, highly professional business. Everyone from the order taker to technicians to fulfillment personnel are responsive, engaged and committed to an excellent work product.
Curt F. Middleton Endowment
I was very pleased with the service I received from Erin and Will. They took such an interest in a project I worked on for over 10 years and the results were excellent. I have heard so many great comments on how nice the book looks.
Diane T. Diane Transue
The service is always superb. Thank you!
Linda D. Friends of the Lakeshore Nature Preserve
I have used AlphaGraphics time and again, as their level of service and final product have been exceptional. They have saved me in multiple pinches, and I can't say enough about the team.
Sam K. Sam Kahle
All of my experiences with you are fantastic! I always look forward to working with you.
Katrina B. Madison Reading Project
I am always pleased with the quality of AlphaGraphics so I never need to look anywhere else.
Rosanne L. Lindsay, Rosanne
You did everything great!
Malisa M. City Supply Corp
I really felt I was treated as a individual where time was taken to what I needed.
Lynn H. Lynn Hacker
Great to deal with, very professional
Tony K. Kurtz for Assembly
AHA has been working with Alphagraphics for over 4 years, and we are very happy with our partnership. With the opening of the new facility, we look forward to a long working relationship.
Samir D. American Hindu Association
Quick turn around and professional installation!
Carla J. The Regal Find
Timely, friendly, detail oriented and you always go above and beyond for us. We love you guys! :)
Ashlen M. Keeling Homes
Diane H. Diane Hammer
Thanks for the flexibility and fast turn around Ryan.
Narend R. American Hindu Association
The process was fast and easy. The product was exactly as advertised. Pricing was extremely reasonable. I am a happy customer that will be bringing more projects to AlphaGraphics soon.
Jordan T. Atlas Wealth Advisers
I am very pleased with the quality of the service. They always do great work and deliver in a timely manner.
Jane F. Shona Venture LLC
Very nice staff. Good job on order.
Deb B. Deb Baylis
Kind, caring, really wanted to get things right - so we were pleased with the final project
Brenda R. Marriott - Madison West
Loved the finished poster! Brendan did what I did not have the capability to do- take graphics from a template I had purchased online- and turn it into a poster. I did stop in to have a face to face with him, as the first attempt was not what I wanted. The woman in the front office was helpful also, quietly printing a copy of my brochure and Bringing it over so we could refer to it. That effort was key to the success, I believe.
Jane D. St Andrew Lutheran Church
Thank you so much for always getting our orders in last minute, we really appreciate it!
Angelica A. Keeling Homes
Always a pleasure doing business with Alphagraphics
Jeff D. H&H Holdings, Inc
Every experience with Alpha Graphics is pleasant and efficient. Always love the final product!!
Lana M. A Vintage Co-op
Very friendly and listened and honored our wishes.
Deb W. Deb Weber
Alphagraphics makes it so easy to print and mail our neighborhood newsletter. The quality is always great and the turn-around time is very fast.
Elizabeth M. Parkwood Hills Neighborhood Association
The work that was completed on our project was absolutely beautiful. The quality of the restoration work and printing blew me away. Thank you for a job well done!
Anne K. Kierce, Anne
Exceptional service all around.
Amanda S. Hansen Home Team - Stark Realtors
The Mustard Museum always loves working with AlphaGraphics. Quick turnaround and top-notch quality.
Barry L. National Mustard Museum Inc
Alphagraphics provides excellent service. Our print jobs are always high quality, completed quickly and accurately. Staff are accessible, always friendly and able to answer all my questions.
Terry E. Meadowood Neighborhood Association
Great service from all staff!
Steve C. Capital Chaplains
Clear, efficient communication. Responsive to questions, assistance. Orders filled in a timely way and quality meets expectations.
Meghan S. Madison Community Montessori School
I worked with Jim Salzman and he is very knowledgeable about printing and getting the best results from my art work. Everyone at the shop is very friendly and helpful.
Carol H. Madison Farmers Market
The service was amazing! I submitted my quote request Friday morning & my order was completed that same afternoon. The product turned out great.
Paula B. Paula Brunner
Amazing customer service. Willing to go above and beyond to make sure that we loved our product. The quality of work for the price was amazing.
Jessica F. IAIABC
Perfect service and product Thank you
Lyman W. Friends of the Pheasant Branch Conservancy Inc.
Very Impressed and Satisfied with the Friendly Service - Many Compliments on the Mollie B Banners
Rodney E. Esser Rodney
Erin was very professional and accommodating with my order. The turnaround time was quick and I am very pleased with the final product! Would definitely recommend to others needing this type of work order!
Rachel K. Calimetrix
I was surprised that front desk sales did not know the cost of things, and needed time for someone else to come up with an estimate. It has been about 30 years since I’ve dealt with printshop needs, so perhaps this is the way things are done now. It leaves one with the feeling that either front desk salespeople are new, inexperienced or that the price varies depending upon the customer.
Nancy B. Nancy A Bruins
Excellent duplication of a complex graphic from only an email.
Claire B. Claire Box
Quote was inconsistent with final price - I now understand due to designer's increased time.
Debby D. Patient Care Partners LLC
Always very timely and the quality is outstanding. Alphagraphics Middleton does a wonderful job from the beginning through completion.
Ritchie B. PROVIDENCE HOME LENDING
Very professional and always a quick turnaround!
Don L. Don Ledwidge
Very easy to work with, quick turn around, and affordable! Thank you!
Alison H. Alison Hughes
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.