BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Great attention and customer service. Alpha Graphics was quick and responsive to our needs for our Wedding Programs
Simon P. Simon Perez
Always first class from customer service to finished product.
Vanessa K. Statz Corporation
Everyone that helped me with my first order was amazing! Fantastic customer service!
Jamie F. Fassbender Jamie
Kind, very patient, and creative work. Thank you Dick!
Claire B. Claire Box
Easy transaction from beginning to end! Thank you!
Theresa W. Payroll Company The
Ordering prints with Alphagraphics has always been an easy and stress-free process thanks to the easy ordering process and the friendly, helpful, and responsive staff. As a Madison-area business, Alphagraphics is the best local print shop we could ask for.
Will A. Phoenix Nuclear Lab
Great customer service and quick turnaround on products!
Anamika H. Middleton Good Neighbor Festival
extremely quick to respond and fast turnaround. Thank you for your professionalism and being easy to communicate with.
Sarah C. Friends of the Lakeshore Nature Preserve
I really appreciate the attention to detail. Erin even called a local business on our behalf to get a higher-resolution graphic for us. Saved us time! And we (Good Neighbor Festival) very much appreciate great service on our chronically last-minute requests!
Stephanie M. Middleton Good Neighbor Festival
Very responsive. Timely. Professional. Great team and enjoyed working with you!
Mary W. Asbury United Methodist Church
I like working with Alphagraphics because the team is really friendly and knowledgeable!
Carol H. Madison Farmers Market
Have always been happy with product and service.
Margo Z. Zeman Home Improvements
This was the smoothest time that we have ever done the newsletter! I'm giving the credit to you all for being on top of your game!
Becky W. Cross Plains Village of
Great, fast service and quality work.
Julie P. J. Wexler Law s.c.
We love working with you!
Meghan S. Madison Community Montessori School
Alpha graphics was very talented and helpful. The service and turnaround time was fabulous!
Lorelle M. Middleton Jewelers/JMG Ventures
I have had nothing but good experiences. Erin is so nice and so easy to work with. I forgot the name of the guy who scanned my project and did the books but he was also very helpful and they both took an interest in my book that is what mattered the most.
Diane T. Diane Transue
Color was off on first order slightly, but other than that very satisfied so far.
Ryan L. Ryan's Rub
Love working with you guys! Very speedy, amazing service and products!
Jamie M. Heartland Farm Sanctuary
Will was prompt, responsive, and easy to work with! I was very pleased with the product!
Brian S. Community Care Resources
The work looks great! It did take a bit longer to complete than previously projected, but we recognize the unique circumstances surrounding our van! Very happy overall!
Justin B. FedEx Group - Wright Family Enterprises
We were in a bit of a time crunch and your employees made sure that they could get the job done for us in time and with beautiful result!
Gigi J. Select Enterprises dba Bucky Book
Stickers were exactly what we wanted!
Bryan R. North Ridge Performance
Very personable to work with and responsive.
Molly P. Harbor Athletic Club
From beginning to end, every part of design to product, was flawless!
Dan O. Badger Bass
As always, service is above and beyond with quick responses from people who know what they are talking about. When ever I get something printed with you guys I think "damn, this look good. I should print everything"
Patrick M. Masters Patrick
Satisfied with your work
John M. Matow John
Totally satisfied with my experience!
Dave B. Dave Bray Consulting LLC
I love working with Will. His ability to translate my ideas is great and the process goes so smoothly. The quality of the final product is wonderful.
Margaret J. Sewing Machine Project
I enjoyed working with the Graphic Designer and how he made the final print great
George H. Transamerica Financial Advisors
Will continue to patronize your business for any future projects.
Lea D. Lea Davis
Alphagraphics is absolutely wonderful! Each project is done with precision and in a timely manner! We are beyond appreciative for their hard work and dedication to great customer service.
Megan B. Greenway Station
The time frame on what I needed was very tight but you guys came through and got all the foam core boards done in time for our board meeting. I even added a few boards to the original order later that day and still got everything on time.
Nick S. Natus Medical
Very helpful with proof revisions and very prompt.
Kim T. Outreach For World Hope
Alpha Graphics always exceeds our expectations with custom orders, and works especially hard to meet our last minute deadlines!
Emily B. 1848 Construction Inc.
Extremely quick turn-around...sooner than promised!
Nicki K. Knecht Business Solutions
Great attention even to my smaller request!
Mike S. Mike Stier
Very prompt, excellent service, great quality product. Highly recommended!
Mark B. Meadowood Neighborhood Association
Brendan did a great job for me with the name for my iceboat. He's very creative and easy to work with.
Don S. Don Sanford
When I asked for my quote, I also asked how many copies I ordered the previous year from my program order. I was told the wrong amount and therefore based my order on that incorrect number. I ended up with more copies than needed.
Sherry S. Center Stage Dance Academy
I always have a smooth and friendly relationship when working with your office.
Mary O. Community Counseling Center
You guys went above and beyond to make sure my product was successful, including helping with some design issues that I did not know were there.
Molly L. Central Midwest Ballet Inc
We are very pleased with the level of service and quality of our newsletters. They are always completed before we need them and done exactly as requested.
Kris A. New Glarus School District
We had a great experience with AG. Service was very quick and professional.
Jim H. CBS Squared Inc.
Had our order processed/finished/delivered in less than 24 hours and the product was more than we could have asked for!
Chad K. Autism Spectrum Therapies/WEAP
excellent - as usual. and I will be back.
Philip M. Phil Martin
AlphaGraphics provided impeccable service, beautiful prints and immediate communicate on our print projects. I can't say enough what a fantastic job they did.
Lauren G. American Cancer Society
Very professional and got the work done earlier than I thought they would. They did an excellent job
Tara S. Tara Strehl
Product quality is outstanding. As well as customer service. I've had orders where I needed a quick turn around and Alphagraphics came through each time!
Karen E. 622 press /Kristin Joiner
I have always had a positive experience with your company. Final product looks great and job was completed in a timely manner.
Jennifer J. Blackhawk River Runs
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.