BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Joseph Enes was very helpful in getting our workbook ready for printing. Very sensitive to our time pressures.
Steve C. Workplace Chaplaincy Foundation Inc
Fantastic service, thank you!
Madelaine B. Madelaine Bendewald
Online ordering and modifying was easy and well done. Order was ready quickly.
Thomas C. True North Consultants Inc.
Great service and very prompt.
Michelle A. Acker Builders Inc
I had 500 business cards made. I liked that the graphic artist use one of my phragmepedium orchid.They used a bigger font at my request because my aging friends have vision limitations. Done on time.
Judy S. Judy Stevenson
You guys have always been excellent at meeting our needs.
Ric H. Asbury United Methodist Church
The people involved listened to my ideas, and transformed them into reality. I am very pleased with the end results. They were courteous and professional, and very helpful. When I say they listened to my ideas, they truly did. Thank You.
Paul R. Reynolds Urethane Recycling
I recommend your agency to everyone. I talked to several printing companies before choosing Alpha Graphics. When I brought my 12 year project to them two people took an interest immediately and cared about how I wanted it to look. That was very important to me.
Diane T. Diane Transue
Great communication throughout the process along with a quick turnaround.
Alysa N. Profile by Sanford
Good communication, fast service and good quality.
Liann F. Overlook Pointe
Tim B. Bakken Enterprise
Smooth and easy
Beth N. Chalmers Jewelers
AlphaGraphics did a great job installing some exterior vinyl window signs for me. They were quick to respond to my emails, completed the install on time, and for a great price. I would highly recommend them and will use them in the future!
Joelle W. Priority Inc.
Why isn't there an option for Ecstatically Satisfied in the level of service? Erin is amazing and worked with us throughout the process to improve the final product. We will keep coming back and have other projects in development. The prices were also great.
Jennifer H. US Livestock Genetics Export Inc
Quick turn-around, polite service, and great attention to detail.
Nancy B. Edge Consulting Engineers
Erin is always on top of things and gets back to me right away.
Angie K. LP Smart Siding
Fast, friendly, curb-side pickup. Can't ask for much more!
Nicki K. Knecht Business Solutions
Erin is always very pleasant and easy to work with. My embroidered shirts turned out really nice as usual.
Russ D. Arrow Exterior Design
I was pleased that the supplied "identity" Pantone colors of our company were heeded and checked in your production of our logo and business cards. Thank you for this attention to detail!
Jean B. Henneman Engineering - Madison WI
We found the quotes themseleves very descriptive as to materials and specific scope of work. Service was great and responsive, especially when we made a last minute change. Very happy with the work and service from AlphaGraphics.
Shawn G. Recovery Foundation
Very good consultative support to print and materials options. prompt service. great team.
Aj S. AJ Sue Consulting
My son, Ingmar, asked me to tell him next time I go to A-G; he may come with me.
Omar'S T. Omar's Touch Therapy
Great people and super fast service!
Arif J. AlphaGraphics of New York
Thanks for getting our order out so quickly after I fell short on the quantity I initially ordered!
Mary L. Fiscal Assistance of Dane Co INC
It's always easy working with you all! Last time, Erin and another person carried my boxes to the car! I really appreciated it!
Jen D. Career Momentum Inc.
Emily was great to work with, very responsive from start to finish
Andy F. Fickett Structural Solutions
Great response time, turnaround time, and final product!
Ryan W. Neckerman Insurance Services
Very helpful staffing.
Leslie W. Leslie Warren Lee
Everything was effortless and a very comfortable experience. Our posters look fantastic!
Noelle A. Noelle Aladra
I only decided to put graphics on my van so my customers recognize me when I pull into their driveway - I didn’t expect it to generate new business. I’ve only had the graphics on my van for a week, but I’ve already had 2 customers contact me based on seeing it. And they commented on how they liked the design.
Dennis H. The Handy Craftsman of Madison
I love the new pens. I gave some to another business and they made a comment about how nice they are after using them.
Mike P. Avenue Auto Body
Erin is AMAZING!
Vanessa S. Vanessa Solis
The AlphaGraphics team went above and beyond to ensure our order was done exactly the way we wanted (and was key in helping us figure out what exactly it was that we wanted!). The product provided was of excellent quality and we were very happy with the finished product.
Terra M. Glacier Creek PTO
Service was great - friendly and helpful. Quality was very good and putting the entire book on my Jump drive was above expectations!!
Lois O. Lois O'Rourke
I've used AlphaGraphics for a number of projects over the last few years. Yeah I've always been upfront and honest, provided what was needed at the expected deadline oh, and even provided things in a pinch that I would imagine other companies would not.
Andy O. Mad City Fireworks
Staff is always very friendly
Nicki P. Grape Water Wine Bar
The staff at Alphagraphics always completes our jobs when we need the. They are helpful and super easy to work with!
Kris A. New Glarus School District
Very easy process and turned out amazing. Could not have been easier. Given a number of options to pick from.
Dennis K. Dennis Kindschy
You guys are great. Thank you.
Theresa U. Udvari-Solner Design Company
Erin was extremely helpful. I was able to make the order over the internet and converse through email or the phone. My print order was processed promptly and met all my quality expectations.
Theresa E. Meadowood Neighborhood Association
Very easy to work with, good product at reasonable fees. Went beyond my expectations by delivering extra product at no additional fee.
Cindy R. Avanti - Avanti Home Care
Alpha Graphics has designed business cards, shirts, and wrapped our vehicle for us. All of the final products turned out incredibly polished and well done. Ryan always goes the extra mile to ensure the process goes smoothly. All employees are great and prompt communicators. We love supporting a small local business, Alpha Graphics does it right!
Grace H. ECO Tree Company
I always have such a great experience working with you! Your customer service is top notch, and your staff is so friendly! Working with your team is always such a pleasure.
Courtney D. Madison Community Montessori School
Always very helpful and prompt with our orders.
Jennifer N. O'Mara Moving Systems Inc
2 of the signs had a missing letter. I only point that out because, mistakes happen. But more importantly, the signs were replaced in a very timely manner. Mistakes happen, but it's how those mistakes are handled. Kudos to you guys!
Loren S. Wingra Redi-Mix
We are based in San Diego, CA and most of our clients are local. But for the few clients we have in the midwest, Alpha Graphics is a great vendor for our printing needs.
Don D. Custom Logos
Fast, professional service. Communication and willingness to work through multiple changes was very much appreciated.
Nancy B. Edge Consulting Engineers
Service was exceptional! Erin (I hope I have her name right) was wonderful to work with.
Teri W. Teri Weiss
Staff was very friendly and patient in explaining the different materials that you can choose for your sign, I appreciate that you stayed open for as long as you could to get my sign done before closing due to the coronavirus.
Teresa S. Teresa Schutz
Erin has been very helpful. Service has been faster than I expected.
Donna L. Donna Leet
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.