BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Excellent design work.
Claire B. Claire Box
I appreciate alphagraphics help with pointing me in the right direction for which paper would be best to use for the projects that I had for printing. As a result, my printed products are a very high quality that has given me much better results than using another printing source. I have received many compliments and even better yet - the price for this level of service is competitive with lesser quality printing places. I highly recommend giving alphagraphics a chance to help you and give you a quote on your next project.
Terri Y. Eventful Advantage LLC
Excellent communication and fast turn around time!
Rene M. Fearing's
Nothing in particular. You met my expectations at a reasonable cost.
Kevin S. Speth Kevin
Very professional and courteous to work with, top level quality. Thank you!
Justin B. FedEx Group - Wright Family Enterprises
Ryan was great to work with! I had last minute items for a tradeshow, and they were the fastest in town, not to mention everything looked amazing!
Erica Q. Springs Window Fashions
Thanks for the quick turnaround and awesome pens/notebooks!
Karen J. Arrow Advisors/Carl Johnson
Polite and genuine.
Sara S. Sara Sackett
Great customer service.
Beverly L. Jeff and Angela Bartell
Responsive and personal service. Good service.
Josef P. PelcNet LLC dba Garage Experts
Brendan is so talented and willing to brainstorm ideas. Such a treat to work with someone like this.
Don S. Don Sanford
Our programs, even though I had gotten the information in later than expected, were done on time for our event. They were perfect. The people at AlphaGraphics are professional and personable to work with. I drive across town because I appreciate the way you handle all of our requests.
Rachel K. M.O.S.E.S.
We ordered booth signage and the end product looks fantastic. Good communication with your team. Easy to set up and tear down. We only do a couple of trade shows a year and this gives our company a refreshed look and simple design. The fact that you deliver the product is even better!
Lynn B. 360 Networks LLC
First time ordering, selected firm based on physical location to our office and I liked their promotional marketing. Was pleasantly surprised by the ease of communication, reviewing approvals and etc., and having final order delivered to our office. Much better experience than our previous provider!
Steve C. Caribou Property Management
You guys rock. Great job, every single time.
Joe S. Avanti - Villa Maria Health & Rehabilitation Center
Awesome customer service and super fast turnaround!!!
Brian H. Brian Hankins
Quick, friendly, and high quality. We love the door.
Jim H. CBS Squared Inc.
Ryan and the team are great to work with! They have quick turn-around times that still produce a high quality product.
Katie S. Sun Prairie Area Chorus
Personal, fast, professional -amazing service. Fabulous work!
Kristen V. Middleton Volleyball
Great staff, friendly
Lynn C. Lynn Crabtree
Erin was helpful and pleasant to work with. It was easy working with the Alphagraphics team.
Angi A. Angi Allen
I like the personal touch you give customers. Our business likes supporting local businesses but it's extra nice when they are attentive and friendly. I love the doggie and I hope to make friends with him one day!
Jen D. Career Momentum Inc.
Alpha Graphics is totally professional, from start to finish. Every detail of the project was given their full attention.
Todd G. Xcel Physical Therapy / Wrestling Wall Charts
Fulfills expectations with a smile!
Ric H. Ric Hoerz
Alphagraphics have done excellent work for me since I started working with them. Thanks!
Matt M. Wisconsin Department of Transportation
It was great! We needed things turned ASAP and you more than delivered!
Emma R. Rippe Keane Marketing Inc.
I always receive a very prompt response from Alphagraphics regarding re-order and also delivery time!
Linda P. Nord Gear Corp
We've always used you folks, we're not a big company, even though you treat us like one.
Paul R. Reynolds Urethane Recycling
Great customer service and attention to detail. I've always been happy with my orders from Alphagraphics!
Camille M. Escential Massage
Easy to work with.
Tony T. Ashton Ridgerunners Snowmobile Club
Erin was great to work with.
Mike S. Mike Skille
Always fast and great communication!
Bryan M. North Ridge Performance
The best two words to describe Alpha G so far is "quick" and "affordable". My business has worked with them for several years now and every time we reach out for flyers, post cards, business cards, etc. I get an email or phone call within 24 hours (usually before that) and after approving the proofs, I can usually pick up my materials within a day or two! Highly recommend!
Ethan Q. Storm Guard Roofing and Construction
Needing copies of a legal survey done for the family. Alphagraphics did very professional high quality copies of same. The staff was extremely helpful in their assistance to this matter. Highly recommend Alphagraphics for a customers professional needs.
Patty P. Patty Putnam
Your staff knew exactly what we wanted and provided the perfect product.
Flamur A. RockAuto LLC
Very friendly and helpful with good communication.
Josef P. PelcNet LLC dba Garage Experts
Also quick and proficient service. Goes above and beyond!
Ashley M. Dirty Ducts Cleaning Environmental & Insulation Inc.
Great attention and customer service. Alpha Graphics was quick and responsive to our needs for our Wedding Programs
Simon P. Simon Perez
Always first class from customer service to finished product.
Vanessa K. Statz Corporation
Everyone that helped me with my first order was amazing! Fantastic customer service!
Jamie F. Gemini Design
Kind, very patient, and creative work. Thank you Dick!
Claire B. Claire Box
Easy transaction from beginning to end! Thank you!
Theresa W. Payroll Company The
Ordering prints with Alphagraphics has always been an easy and stress-free process thanks to the easy ordering process and the friendly, helpful, and responsive staff. As a Madison-area business, Alphagraphics is the best local print shop we could ask for.
Will A. Phoenix Nuclear Lab
Great customer service and quick turnaround on products!
Anamika H. Middleton Good Neighbor Festival
extremely quick to respond and fast turnaround. Thank you for your professionalism and being easy to communicate with.
Sarah C. Friends of the Lakeshore Nature Preserve
I really appreciate the attention to detail. Erin even called a local business on our behalf to get a higher-resolution graphic for us. Saved us time! And we (Good Neighbor Festival) very much appreciate great service on our chronically last-minute requests!
Stephanie M. Middleton Good Neighbor Festival
Very responsive. Timely. Professional. Great team and enjoyed working with you!
Mary W. Asbury United Methodist Church
I like working with Alphagraphics because the team is really friendly and knowledgeable!
Carol H. Madison Farmers Market
Have always been happy with product and service.
Margo Z. Rotary Club of Sauk Prairie Area
This was the smoothest time that we have ever done the newsletter! I'm giving the credit to you all for being on top of your game!
Becky W. Cross Plains Village of
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.