PHONE BOOKS ARE OUT; ONLINE MARKETING IS IN
If you want your business to thrive in today’s fast paced on-the-go marketplace, an online presence is no longer optional: it is mandatory.
By creating a professional online platform, you can showcase your products and services where people are looking to buy. Does your company have an effective online marketing strategy?
Building a successful business is like growing an apple tree. Exposure to the right elements is key. In order to grow revenue and build a solid customer base, you have to spread your roots—both online and on the ground. When combined with other traditional tools, the internet provides an ideal environment for starting and sustaining customer relationships.
AlphaGraphics is equipped with the knowledge and experience to help you plant and nourish your online presence so your business can bear fruit for years to come.
OUR ONLINE MARKETING SERVICES INCLUDE:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Mobile marketing
- Audio and video services
- Web design and hosting
- Email marketing
In order to flourish, your business needs to consistently apply the proper digital marketing tactics.
These include having an easy-to-navigate website, multi-channel marketing, and a professional social media presence. Your marketing tactics should convey a consistent message across multiple channels, and encourage easy transitions from one online platform to another so your customers can reach you wherever they are.
HOW WILL ONLINE MARKETING HELP MY BUSINESS?
Now, more than ever, your company must rely on online strategies to attract new business. Gone are the days of searching through a phonebook. By implementing a sound online marketing plan, you'll drive traffic to your website, improve your search engine rankings, and find new ways to interact with your target audience.
WHICH SERVICES WORK WELL WITH ONLINE MARKETING?
Brands and websites go hand in hand now. The tone and aesthetics of the brand and website should be cohesive and generate a seamless customer experience.
Effective email campaigns drive recipients back to the website in response to a call to action. Email marketing can also be used to reactivate old customers, incentivize current ones, or increase brand exposure to prospects.
These can be housed on a website and receive visitors from other marketing channels. Not only do they improve the visual appeal of your website, but they provide additional information and value which generates more traffic.
With so many consumers searching for and making purchases with mobile devices, a mobile-friendly website is crucial to maintaining a positive user experience for your customers.
6 BENEFITS OF ONLINE MARKETING
OPEN 24/7. Store hours no longer apply. Customers have the convenience to research and shop day and night.
SPAN ANY DISTANCE. The internet allows you to reach potential consumers across the globe, not just in your local market.
CUTS OVERHEAD. Think fewer employees, no lease or property maintenance, and no stockpiling inventory or store displays.
TRACKABLE AND PERSONAL. While online shopping may seem impersonal, the opportunities for personalization based on their needs and visit history are immense. Plus, you can store relevant data to make it easier for them to shop again.
BUILDS RELATIONSHIPS. Follow up emails, newsletters, and personalized offers can help you increase customer retention and cultivate long-term relationships.
INTEGRATES SOCIAL MEDIA. Online marketing meshes perfectly with social networking, allowing you to reach customers on multiple platforms.
Wondering where to start? Contact the marketing team at AlphaGraphics today to schedule a strategic consultation to help you grow your online presence and reputation!