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USE SMS AND MMS MARKETING TO CONNECT DIRECTLY TO YOUR AUDIENCE

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business? Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

THESE MIGHT INCLUDE: 

  • Printed postcards, brochures and signage
  • Email marketing
  • PURLs
  • Social media marketing
  • Variable maps

 

5 SMS/MMS BEST PRACTICES

CREATE A CALL TO ACTION. Recipients should know within seconds what the offer is, and how to claim it.

GET TO THE POINT. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.

VIP CONTENT ONLY. Text subscribers should only get the best deals and discounts available.

TIMING IS EVERYTHING. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.

SPREAD IT AROUND. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.

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WHAT IS THE DIFFERENCE BETWEEN SMS AND MMS?

SMS refers to text-only messages, which are commonly used when individuals send quick text messages to one another. MMS includes multimedia content, such as pictures, videos, and animations.

HOW WILL IT HELP MY BUSINESS?

SMS (commonly known as text messaging) is frequented by approximately 2.4 billion users around the world, or about 74% of all mobile phone subscribers. Leveraging this platform will allow you to instantly connect with a large volume of potential customers.

PUT SMS/MMS TO WORK FOR YOUR BUSINESS

Mobile messaging provides ample opportunities to communicate with your subscribers.  

CONSIDER USING SMS AND MMS MARKETING FOR: 

  • Fundraising
  • Converting prospects with location-based incentives
  • Raising awareness about important causes
  • Delivering customer rewards for loyalty programs
  • Appointment reminders
  • Emergency notifications
  • Customer service (order status updates, reservation confirmations, etc.)
  • Special promotions
  • Events and trade shows
  • Company news and updates
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This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers. SMS/MMS campaigns are a great way to foster meaningful interactions that will create return business.

And the best part? They are extremely cost-effective. To learn more about what SMS/MMS can do for you and your mobile marketing efforts, work with the team at AlphaGraphics today!

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