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Survey Says!

1/24/2011 | admin

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how well we are doing. I am using a company by the name of Survey Advantage. The cost to me is fairly cheap and over time, I have been able to survey the customers from all three of my centers using the one account. We have received some great feedback. Here are the charts to date.

How likely are you to recommend us to colleagues and friends?		Response percent	Response total
	Very Likely	78.5%	179
	Likely	16.2%	37
	Not Sure	3.5%	8
	Unlikely	1.3%	3
	Very Unlikely	0.4%	1

How satisfied are you with the quality of the final product?		Response percent	Response total
	Very Satisfied	76.2%	176
	Satisfied	20.8%	48
	Neutral	2.2%	5
	Dissatisfied	0.4%	1
	Very Dissatisfied	0.4%	1

How satisfied are you with the quality of our service?		Response percent	Response total
	Very Satisfied	77.3%	177
	Satisfied	17.9%	41
	Neutral	3.1%	7
	Dissatisfied	1.3%	3
	Very Dissatisfied	0.4%	1

Apart from the products you just purchased, what other services do you have a need for but do not currently purchase from us? We offer all of these services:		Response percent	Response total
	One & Two Color Printing	30.8%	20
	Full Color Printing	36.9%	24
	Variable Data Printing	10.8%	7
	Black & White Copies	29.2%	19
	High Speed Color Copies	10.8%	7
	Finishing/Bindery	18.5%	12
	Mailing Services	16.9%	11
	Signs, Posters and Banners	52.3%	34
	Promotional Products	56.9%	37

The great thing about these monthly surveys is that when we receive a negative response, we immediately get an email from Survey Advantage. We are able to read the comments on the survey and address the issue immediately. You can also see that there is a question about what services that we provide that the customer would want to know more about. This has been a great conversation starter with a lot of our AlphaGraphics customers. One last area of the survey is a question about if the customer knows of anyone else who might need our AlphaGraphics services. We give each respondent a $20 gift certificate to a place of their choice. Feedback is critical to the overall success or our three businesses. You can always contact us at the following AlphaGraphics websites: AlphaGraphics Mesa Printing and Marketing FaceBook Fan Page AlphaGraphics Tempe Printing and Marketing FaceBook Fan Page AlphaGraphics Phoenix Printing and Marketing FaceBook Fan Page Twitter: @steveadams291 LinkedIn: stepheneugeneadams Digg This | Delicious

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