Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:
  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

  • Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
  • Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
  • Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
  • Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
  • Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.


It’s easier to attract customers to your business when you have a professional and consistent brand. The marketing professionals at AlphaGraphics Rancho Cordova are ready to help you rebuild or establish your brand with a wide variety of services that will make a difference. We’re here to help you get noticed and get business.


Making the right impression on your customers can make a big difference in whether or not they choose to work with you. Your brand and visual identity play a big part in what customers think of you before they start interacting with you. While your brand is made up of the entire experience customers have when working with you, the visual elements of your business are the first ones they see and notice. And many of their opinions of you may be based solely on this information before they even decide to contact you. So it’s best to have your visuals in good order.

Your visual brand includes many elements, many of which can be handled by an internal marketing department. But if you’re small or just don’t have the resources or expertise to handle these things internally, then a professional partner is the right way to get your business looking great. Some of the branding and identity services you may need are:

If you have a team that can handle all of these internally, that’s great! If not, we’ve got your back and offer the start-to-finish support you need for all your branding in one place.


Marketing your business is an involved process, so it helps to have a team that can get the right message in front of the right people. We’re the one-stop shop when you need branding and identity work done for your business. And because we’re local, you don’t have to wait around or go chasing different people all over town. With AlphaGraphics, instead of a headache, you get a dedicated partner who is going to help you accomplish your business objectives.

Choosing the local experts at AlphaGraphics may be the easiest part of your next project. With deep expertise in design, printing, marketing, and signage, we’re your local one-stop print and marketing partner. To get started or learn more, call us at (916) 221-4333, request a free quote online, or stop by our convenient location.

Let us help you get started