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Every business owner knows that creating a strong brand identity is essential to success. One of the most important elements of your branding strategy is your building signage. Your building signage is the first thing potential customers will see when they visit your business or drive by, making it a powerful marketing tool. However, it's not just about having a sign that looks good - you need to analyze the effectiveness of your building signage to make sure it's doing its job.

AlphaGraphics Sunnyvale offers the best building signage for local businesses, including banners, posters, exterior signage, building signage, large format, and more. In this blog, we'll discuss what to look for when analyzing your building signage and how to make improvements if needed. Contact our local sign shop today!

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The first key element of any effective building sign is visibility. Your sign needs to be easily visible to potential customers driving or walking by, which means it needs to be large enough, placed in a high-traffic area, and well-lit. If you have an older sign that is small, faded, or not illuminated, it may be time for a replacement. Call our sign shop to discuss all of our building signage options, including banners, posters, and exterior signage, today.

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Once your sign is visible, it also needs to be easy to read. Choosing the right font and color scheme is essential for creating a sign that is both eye-catching and easy to read. Consider the distance from which your sign will be viewed and adjust the font size accordingly. A sign that is difficult to read will not be effective, no matter how visible it is. Let AlphaGraphics Sunnyvale know how we can help today.

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The design of your building signage should not only be visually appealing, but should also reflect your brand identity. The colors, fonts, and overall design should be consistent with your other marketing materials and brand guidelines. A well-designed sign will not only attract customers, but also reinforce your brand identity. Speak to our marketing team about business branding today.


Your building signage should convey a clear message to potential customers. Whether it's your business name, logo, tagline, or a brief description of your products or services, the message should be easily understood by anyone who sees your business sign. If your sign is too cluttered or confusing, it may be time to simplify the message. The copywriters at AlphaGraphics Sunnyvale can help. Get in touch with us today.


The location of your building sign is also an important factor to consider. Your sign should be placed in a visible location that is easily accessible to potential customers. Your exterior signage should also be in a location that reflects the nature of your business. For example, if you're located in a busy street, ensure that your business sign faces the street. Ask us about your exterior signage needs today.


Finally, it's important to consider the maintenance of your exterior signage. A well-maintained sign not only looks better, but it's also more effective. Regular cleaning, repainting, and repairs can help ensure that your sign is always in good condition.


Banners, posters, exterior signage, and large format signs are vital to the marketing success of your business. It's essential to analyze the effectiveness of your signage to ensure it meets your marketing goals. The sign experts at AlphaGraphics Sunnyvale can help you with all of your building signage needs from start to finish. Reach out today!

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