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Exterior Signage Solutions for Street Visibility: Tips for High Foot-Traffic Areas

In today's highly competitive business landscape, capturing the attention of potential customers is crucial. One effective way to stand out from the crowd and increase brand visibility is through strategically placed exterior signage in high foot-traffic areas. AlphaGraphics Sunnyvale offers the best exterior signage for local businesses. Whether you have a retail store, restaurant, or service-based business, here are some tips and solutions to optimize street visibility and attract more customers. Contact us today!

exterior sign

Invest in Eye-Catching Signage Design

The first step in creating effective exterior signage, including light-up exterior signage, is to design something visually appealing and memorable. Choose vibrant colors, bold typography, and clean graphics that showcase your business brand's personality, ensuring it's easily legible from a distance. Contact our graphic designers for help today.

exterior sign

Size Matters

In high foot-traffic areas, it's important to have building signage that stands out. Be sure to assess the distance from where the sign will be viewed and choose a size that guarantees maximum visibility without overwhelming the surrounding environment. AlphaGraphics Sunnyvale offers wonderful large format signage for your needs. Inquire today.

exterior sign

Use Strategic Placement

To optimize street visibility, carefully consider the placement of your local business or storefront signage. Position it in a way that ensures it's visible from multiple angles and doesn't get blocked by obstacles such as trees or buildings.

exterior sign

Illuminated Signs

Illuminated signage such as retail light-up exterior signage, not only enhances visibility but also creates a visual impact during night hours. Utilize backlighting, spotlights, or lightboxes to make your signage stand out after dark, ensuring your business remains visible regardless of the time of day. Ask our sign experts for tips today.

Window Graphics

Don't forget about utilizing your windows as additional advertising space. Window graphics can be used to showcase promotions, new arrivals, or your business logo, inviting potential customers to explore your offerings.

Use Contrasting Colors 

Choose colors that contrast with the surrounding environment to ensure your business or storefront signage stands out. For example, if you have a white storefront, consider using bold and vibrant colors that instantly attract attention.

Add Directional Signs

In high foot-traffic areas, people are often searching for specific places or businesses. Help potential customers find their way to your local business by adding directional signs that guide them to your location. Our local sign shop can help you with all types of directional signage to help your patrons find their way or find your products and/or services. Connect today.

Reinforce Your Brand

Consistency is key when it comes to branding. Make sure your exterior signage, such as your storefront sign, reflects your business brand's identity and complements other marketing materials you utilize. This is crucial in today's world where your brand helps customers identify your business and what it stands for. Get started with helpful advice from the staff at AlphaGraphics Sunnyvale today.

Utilize Temporary Signage

If your high foot-traffic area is host to occasional events or promotions, utilize exterior temporary signage to create additional interest. These signs can be easily switched out depending on the occasion, ensuring your business is always relevant. Advertise sales or changes in services easily. Get started at our sign shop today.

Regularly Update Your Building Signage

Keep your exterior signage fresh and interesting by updating it regularly. Whether it's showcasing new products, promotions, or simply refreshing the design, consistently updating your business signage shows that your business is active and relevant. Learn more today.


By implementing these tips and solutions for your exterior signage in high foot-traffic areas, you can significantly increase your brand visibility and attract more customers to your local business. Remember, a well-designed and strategically positioned sign can make a lasting impression on potential customers, leading to increased foot traffic and higher sales. Let AlphaGraphics Sunnyvale handle all of your exterior sign needs. Call today.

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