There is no bigger statement for your business and your brand than custom-made channel letters. Channel letters are large, three-dimensional letters often seen in the front or along the side of cafes, retail spaces, restaurants, and commercial buildings. Typically illuminated, these signs instantly make a company's location recognizable and its brand memorable.
No matter the time of day, the weather or the location, channel letters can creatively illuminate your exterior signage and drive consumer awareness. Whether you seek to attract walk-in or drive-by traffic or simply want more visibility, channel letters promise to make your brand stand out.
Fabrication, Installation and Permitting - The Nuts and Bolts!
When it comes to installing channel letters, there are a variety of options available. Some company’s install the letters directly to the building’s surface (flush-mounted). However, the letters can also be installed on a raceway. A raceway is an individual metal bar that the letters are mounted to and the metal bar is installed directly on the building. When raceways are utilized, the raceway is typically painted to match the color of the building for a seamless look. This is also the installation technique often preferred by property management companies and landlords. In Lade Electrical Supply's case, we completed a flush-mount installation that met the property manager’s, landlord’s, customer’s, and city’s permitting and zoning requirements.
Unfortunately, some signage companies overlook the zoning and permitting process when taking on channel letter production and installation. Trust AlphaGraphics Marietta to make the process seamless by ensuring we meet landlord criteria and local zoning regulations around the sign’s size, projection, and illumination. Skipping this step in the process could result in zoning violations and fines. Working with a team that understands this process is critical.
Softensity: Making The Case for Channel Letters
Softensity in Marietta, Georgia, is a four-story, standalone building on a main intersection with a prominent exterior. Our client wanted to update the look of their building to ultimately increase tenant occupancy. We were contacted and made things easy from start to finish. Our team started with a detailed survey of the building and created a rendering (design, fonts, size, location) necessary for permit submission. Softensity moved things forward with the size, colors, lighting, location and we were approved by the city to fabricate the sign.
Today, Softensity has a new commercial building sign that creates a bright effect with signage that stands out to ensure it is seen from a distance.
"AlphaGraphics worked with us from the design and permitting to the installation of our new channel letters. They were professional, creative and kept us informed across each step along the way. We are thrilled with the final product."
Ronnie Fuleihan, Property Manager
The Benefits of Channel Letters
When selecting lighting options for your channels letters, you can opt for front-lit illumination, backlit illumination or both. Lighting on both sides creates a brighter and more lively appearance as each letter is typically lit with LED lights that typically run on a standard 110-volt power source, subsequently, they require little electricity.
Channel letters are long-lasting and largely weatherproof. When you work with AlphaGraphics Marietta for your sign provider, you have made a smart choice of selecting channel letters that will last. Because channel letters are waterproof and rustproof, they are a long-term investment with long-term returns.
Your Next Signage Project
Channel letters are a terrific way to set your business apart from the “visual noise” of crowded or busy areas. The team at AlphaGraphics Marietta makes this process easier and faster with our experience and capabilities. We offer assistance in designing, installing, and working through zoning and permitting to produce high-quality custom channel letter signage. Pricing for custom channel letters varies greatly depending on the size, materials, lighting options and the design itself. Request a quote from our team to determine which exterior sign options work best for your business.