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Effective Business Signage Placement: The Do's and Don'ts

Effective signage is critical to the success of any business. It’s the first impression customers have of your operations, and it can be what sets you apart from the competition. So, it’s essential to get your signage placement right – it can mean the difference between attracting new customers and losing them. AlphaGraphics North Atlanta is a custom sign shop that helps local businesses with all of their business signage needs, from exterior signage to banners and posters. In this blog post, we’ll discuss a few tips on effective signage placement, as well as a few common mistakes to avoid. Contact us to get started today!


Place your signage where it’s visible: The primary goal of any building signage is to be seen by as many people as possible. The best places for your exterior signage are where they will have high visibility, such as on the front of your store or facing busy streets. Let AlphaGraphics North Atlanta help today.

Consider the height of your signs: The height of your business signage should be proportional to the distance from which it will be viewed. For example, if your sign will be seen from a distance of 100 feet, it should be at least 10 feet high. Learn about our large format printing services for signs today.

Ensure easy readability: Your building signage should be easy to read, regardless of whether it’s at a distance or up close. So, make sure the font size and typeface are legible and clear.

Keep your branding consistent: Your brand should be reflected in all your marketing materials, and your interior and exterior signage is no exception. Your signs should have consistent coloring, typography, and visual identity to reinforce your brand and make it easily recognizable.

Use signage to guide customers: Signage isn’t just for marketing; it can also be used to direct customers to essential areas of your store, such as merchandise or checkout lines. Ask our sign experts about our wayfinding signage today.


Provide too much information: While it’s important to convey the necessary information, bombarding customers with too much information on a single sign can be overwhelming and clutter your building sign. Keep your messaging simple and to the point to ensure effective communication.

Place your signage too high or too low: Business signage that is too high or low can be difficult to read and miss altogether. A good rule of thumb is to place your signs at eye level or slightly above.

Choose a poor location: When it comes to exterior signage, location is everything. Avoid placing your signs, including banners and posters, in a place where they can be overlooked, such as behind obstructions or in areas that are not well lit.

Neglect maintenance: Even the most well-placed and designed sign will lose its impact if it’s dirty, damaged, or not properly maintained. Be sure to clean, repair, and replace your signs as needed to keep them looking their best. Ask our team for tips today.

Ignore local regulations: It’s important to review local city or state regulations before putting up any type of building signage, including large format signage. Be sure to comply with zoning laws, size and placement requirements, and any applicable permits that may be required.


Effective signage can be a powerful marketing tool for your Atlanta-area business. But, it’s essential to get it right. That means considering where your business signs will be located, how they will be displayed, and what they will convey. By following these simple do's and don'ts, you’ll be well on your way to making sure your signage works effectively for your business. The team at AlphaGraphics North Atlanta has years of experience helping local businesses have amazing signage. Our graphic designers can work with you on your custom sign from start to finish. Let us know how we can help today!

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