Back to Blog List

Topics/Previous Posts

Revamp Your Business with A New Exterior Signage Design: A Step-by-Step Guide

Woman flipping her open sign on the window front of her business.
The outward appearance of your storefront is crucial for attracting customers. One of the best ways to make a strong first impression is with the design of your exterior signage. If you're considering updating your existing sign, here are five important steps to revamp your business with a new exterior signage design, and contact AlphaGraphics North Atlanta, a local sign shop, for expert exterior sign design today!

Evaluate Your Current Sign

Before embarking on a new building sign design, take a moment to evaluate your current storefront sign. What aspects of the sign do you like and which ones do you feel could be improved? Consider the messaging and overall aesthetic of the sign and how well it aligns with your brand. An honest assessment of your current signage will help you determine what needs to be changed or updated to achieve your desired goals. We offer the best exterior sign designs, including retail light-up exterior signage. Get started today.

Determine Your Goals

The next step is to determine what you want to achieve with your new business signage. Are you looking to increase foot traffic to your storefront or reinforce your branding? Are you planning to enter a new market and want your building signage to help attract the right customers? Once you have a clear idea of your goals, you can tailor your sign design to meet those objectives while sticking to your business branding. Call AlphaGraphics North Atlanta today.

Choose Your Materials

There are a variety of materials you can choose for your new storefront signage. Popular options include metal, wood, vinyl, and acrylic. Consider durability, cost, and appearance when selecting your material. Some materials may be more suitable for your business than others, for example with retail light-up exterior signage, so make your selection with your goals and budget in mind. Ask an expert at our sign shop today.

Select Your Font and Colors

Your font and colors are key components of your new exterior sign design. Choose a font that is legible and aligns with your business brand’s personality. Colors should be chosen based on your brand’s color scheme and what color combinations will most effectively attract and inform your target audience. A sleek and modern exterior sign design may use brighter colors and fonts, while a more traditional and understated design may opt for muted tones and more conservative fonts. Think carefully about the impression you want to make, and ask the sign experts at AlphaGraphics North Atlanta for advice today.

Create Your Sign

Finally, once your exterior sign design is complete, you’ll need to begin the fabrication process. Work with our professional exterior signage company that can ensure a high-quality building sign that meets your expectations. In addition, we can help advise you on local laws and regulations for signage. This includes securing permits and ensuring that the design meets local codes and ordinances. From storefront signage to retail light-up exterior signs, we've got your needs covered. Reach out today.


Investing in new signage can have a significant impact on the success of your business. Whether you're seeking to update a tired old sign or taking advantage of a new business location, the right design elements will help you achieve your objectives and create a memorable brand identity. By taking these five steps, you'll be on your way to creating a business sign that truly reflects your brand and your business vision. Call AlphaGraphics North Atlanta for a free quote today!

Contact Us Today

Back to Blog List

Connect With Us
Copyright © 2023 AlphaGraphics International Headquarters. All rights reserved
2400 Herodian Way SE, Suite 235, Smyrna, Georgia 30080 US