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Why Local Businesses Should Prioritize Print Marketing in Their Strategy

In an age where digital marketing seems to get all the attention, print marketing is often overlooked by small local businesses. However, print marketing continues to be a reliable and effective way for local businesses to reach out to customers within their community and beyond. AlphaGraphics Northbrook/Deerfield is a local print marketing company that offers a wonderful array of print and digital marketing services for local businesses, including graphic design, business branding, and more. Here are a few reasons why local businesses should prioritize print marketing in their marketing strategy. Contact us today!

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There is something tangible about print marketing that digital marketing doesn't offer — the ability to hold, touch, and feel. When a customer receives a physical piece of marketing material, such as from a direct mail campaign, it leaves a more significant impression on them than just an email or a social media advertisement. Additionally, print marketing materials can stay with a customer much longer than a digital message, as it can be placed on a fridge, a bulletin board, or in a wallet. Learn more today.

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Local Relevance

Print marketing can provide local businesses with a platform to connect with their community in a meaningful way. Using print materials like brochures, flyers, and direct mailers, businesses can promote sales, events, and special offers to potential customers within the local area. Additionally, it helps to build a relationship with potential customers by providing valuable information about the business and its services. Highlighting your community involvement and the importance of business and customer relationships can go a long way with your local customer base. Get started with AlphaGraphics Northbrook/Deerfield today.

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Creative Graphic Design

Print marketing offers a unique opportunity for small businesses to showcase their creativity through design and layout. In contrast to digital marketing that can be limited by dimensions and functions, print marketing can be custom-designed to showcase a business's personality and business brand. Businesses can use different colors, textures, shapes, and imagery to catch the attention of potential customers and create an impression through posters, banners, brochures, and more that lasts. Get started with our local print marketing company today.

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Targeted Marketing

Since print marketing is physical, it can be directed to a specific target audience. Local businesses can create a targeted mailing list based on customer demographics and needs. By doing so, they can tailor their marketing campaign towards the specific needs of their target audience. Depending on the nature of the business, different print marketing materials can be used to reach out to customers in a way that feels personal to them. Learn more about our direct mail and creative services today.

Higher ROI

Print marketing can provide local businesses with a higher return on investment (ROI) than digital marketing. When executed correctly, print marketing can generate leads that hold a higher value than digital leads. Since print marketing tends to hold a more significant impact on customers, it is more likely to result in a sale or a customer visiting the business in person, which is what matters the most. Let our expert print marketers offer you the best advice. Call AlphaGraphics Northbrook/Deerfield for a business consultation today.


Print marketing should be prioritized by local businesses that want to connect with their community and build long-lasting business relationships with potential customers. Print marketing in conjunction with digital marketing is an effective strategy that can help small businesses grow and succeed within their local community. By incorporating print marketing into their marketing strategy, local businesses can create a connection with their community and build a more robust and loyal customer base that will stand the test of time. Let our graphic designers, copywriters, and creators help you with all your print marketing campaigns. Call AlphaGraphics Northbrook/Deerfield today!

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