Picture this: You check your mailbox and find a sleek, well-designed envelope with your name. It's not another email lost in the spam folder—you can hold, open, and engage with it. Print makes people stop and take notice, whether it's a brochure, a direct mail piece, or an invitation.
With so much focus on digital marketing, it’s easy to assume print is outdated. But is it? Businesses still invest in printed materials. A print shop in Deerfield provides companies with brochures, flyers, and envelopes that get opened, read, and remembered.
So, do people read printed marketing materials? The numbers speak for themselves.
The Surprising Statistics Behind Direct Mail Effectiveness
Print marketing isn’t just surviving—it’s thriving. Research shows:
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Higher Open Rates: Direct mail boasts an impressive 90% open rate, significantly outperforming emails, which only see a 20-30% open rate. Unlike digital messages that can be ignored or lost in spam folders, physical mail gets noticed. (Source)
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More Personal Connection: About 70% of consumers feel that direct mail is more personal than online marketing. A printed piece creates a tangible, thoughtful experience that digital ads often lack. (Source)
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Longer Lasting Impact: A digital ad can be skipped, closed, or forgotten in seconds, but a printed brochure or flyer sticks around. Whether on a desk, kitchen counter, or bulletin board, print materials keep your brand visible and top of mind.
A digital ad can be ignored with a click, but a printed piece sticks around. It’s a physical reminder of your brand sitting on a desk or kitchen counter, waiting to be read.
Why Printed Brochures and Envelopes Still Work
While businesses pour resources into digital marketing, they often overlook the power of print. Here’s why print materials, especially brochures and envelopes, continue to deliver results:
The Mailbox is Less Crowded Than the Inbox
Your email inbox is flooded with promotions, but your mailbox? Not so much. A branded envelope from a print shop in Deerfield stands out simply because there’s less competition.
Print Holds Attention Longer
Scrolling through social media is quick, and clicking out of an email takes a second. But when someone receives a printed brochure, they're more likely to sit down and read it. Studies show that people engage with print marketing more thoughtful than digital ads.
Higher Response Rates
Direct mail gets 5-9 times more responses than digital ads. A well-designed brochure or flyer isn’t just seen—it’s acted upon.
Print Feels More Trustworthy
Anyone can send a digital ad, but a company that takes the time to mail a professionally printed piece shows commitment and credibility.
How to Use Envelope Printing for Better Engagement
A great marketing campaign doesn’t just rely on what’s inside—it starts with the envelope. Professional envelope printing in Northbrook can distinguish between a piece of mail that gets opened and one that goes straight into the trash. Here’s how to ensure your envelopes grab attention and drive engagement.
Make the Envelope Stand Out
A plain white envelope is easy to ignore, but a branded, colorful envelope demands attention. Custom designs, high-quality paper, and eye-catching fonts make your mail look important and worth opening.
Personalization Works
Adding the recipient's name or a personalized message significantly increases open rates. People are far more likely to engage with something tailored to them.
Choose the Right Size and Shape
An envelope with a unique size, color, or texture creates curiosity. People will be eager to see what’s inside if it looks or feels different.
Match the Envelope to the Message
A luxury invitation calls for a premium envelope, while a business proposal should have a sleek, professional design. The right envelope reinforces your brand and ensures your message is taken seriously.
The Verdict: Print Marketing Still Works
Despite the rise of digital ads and email campaigns, print remains a powerful marketing tool. It’s tangible, engaging, and more likely to be remembered. A print shop in Deerfield helps businesses create materials that get results and not just get seen.
Want to make your printed marketing more effective? AlphaGraphics Northbrook / Deerfield offers customized solutions to help your brand stand out. Whether you need direct mail, branded stationery, or envelope printing in Northbrook, our team ensures top-quality results tailored to your business needs.