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Single vs. Multiple Websites for Your Local Business

5/22/2022 | admin

Local businesses face intense competition online, and business owners are looking for all possible ways to rise above the crowd. One theory is that using multiple websites can improve the business and increase sales volumes. On the other hand, marketing professionals argue that having multiple websites is counterproductive. With these contradictory opinions, it is hard to know the best course of action for improving local businesses online. Which is the best option for local businesses between having a single website or multiple websites? Scenarios that require multiple websites Some companies do have separate websites that do not share the main domain. Companies that use that type of strategy are generally large holding companies or LLCs that offer a wide range of products in different markets. This strategy works for them because they can independently market their respective products in different markets. K.C. Web Designers can handle projects of this magnitude because of their expertise in design and development. However, for smaller local businesses, it is best to web design in Kansas City to design a single website that is easier to manage. Why does having one website work for local businesses? Dividing SEO equity The main reason that motivates local businesses is considering marketing and SEO. To rank higher on Search Engine Results Pages (SERPs), a website has to have strong domain authority. That involved keyword authority and link-building techniques. Having a single website allows webmasters to pour all SEO efforts into one central site, the indexsy site works with professionals to make a strategy for your company and help it grow. Multiple sites simply divide the SEO equity and budget, which dilutes domain authority. If a local business has multiple domains competing against each other, it will lose significant SEO equity in the process. Subsequently, the divided efforts will be futile. Therefore it is more convenient and profitable to have a single website with strong domain authority. Time and effort It simply takes more time and effort to maintain multiple sites at once. Maintaining a content calendar for more than websites wastes time and also affects the production capacity. Some business owners might argue that they can hire webmasters for other websites, but this also wastes time in the long run. Communicating and managing relationships with webmasters consumes time and effort that could be invested in one website. Additionally, a larger budget must be set up for hiring webmasters for the different websites, and that is counterproductive. Having a single website trumps managing multiple sites by a long shot since it conserves important resources like time, effort, and money. What hurts local businesses with multiple sites? Another factor that local businesses should consider is content quality. If they intend to share the same type of content across their websites, the quality thereof will be negatively impacted. For example, if a site uses the same blog posts, it might suffer from negative rating points caused by plagiarized content. At the same time, reproducing content through copywriting will gradually dilute that topic's SEO authority. Instead of following this route, local business owners can contribute more time and effort to creating fresh content for one website. In the long run, a single website can have more high-quality fresh content instead of diluting topic authority on SERPs. Cross-selling on one website Some businesses could be offering services or products that are slightly different from each other. Does this warrant multiple websites? Not precisely, because listing all these products or services on one site allows effective cross-selling. Local businesses can have more opportunities to upsell, contributing to higher consumer retention rates and ultimately increasing profit margins. Business owners can create virtual communities easier when managing one website and use that loyal customer base to increase sales. Divided efforts make it harder to cross-sell since each website might be offering limited products or services. Therefore, it might not be the best idea for small local businesses to have multiple sites at once.

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Single vs. Multiple Websites for Your Local Business