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5 Materials to Refresh Your Print Marketing Mid-Year

In the world of marketing and advertising, constantly updating and refreshing your print materials is essential to stay relevant and capture the attention of potential customers. Sometimes, halfway through the year, you may realize that some of your print marketing materials are outdated or no longer serving their purpose. 

Luckily, AlphaGraphics Waltham is here to help. As a top-rated local print shop, we offer the best print marketing materials for your local business, including business cards, flyers, posters, banners, and so much more. We take pride in partnering with your business in order to help you improve your bottom line. Here are five materials to consider when refreshing your print marketing materials mid-year. Contact us today!


Brochures are one of the most traditional forms of print marketing material, but they remain popular because of their ability to convey information about a company's products or services in a concise and visually appealing manner. To refresh your brochures mid-year, you could update the design to align with your current branding, add new product images or descriptions, or even restructure the layout of the brochure or booklet to make it more visually impactful. Need more ideas? Stop by AlphaGraphics Waltham today!

Business Cards

Like brochures, business cards are a staple of print marketing and can help make a great first impression. Refreshing your business cards mid-year can involve simple changes such as updating your contact information or adding a new photo. Alternatively, you could consider a more drastic change and redesign your business cards altogether to stand out from the competition. Add a new logo or graphic design to really make your business cards pop. Check with the graphic designers at our custom print shop for ideas today!


Flyers are another popular form of print marketing material that can be effective in capturing attention quickly. Updating your flyers mid-year could involve changing the design to incorporate new branding or imagery in addition to featuring a new product or service. You could also experiment with different paper stocks or finishes to give your flyers or newsletters an extra edge. AlphaGraphics Waltham offers an assortment of types, sizes, and thickness of materials. Ask today!


Posters can be a great way to advertise a sale or event and can be displayed in high-traffic areas to capture the attention of passersby. Refreshing your posters mid-year could involve incorporating new imagery or design elements that align with your current branding or experimenting with different sizes or paper stocks to stand out even more. Try incorporating inspirational or funny sayings to put a smile on your customers' faces. Let the experts at AlphaGraphics Waltham help brainstorm ideas today!

Direct Mail

Direct mail can be an effective way to reach out to potential customers, particularly if you have a distinct target audience. Refreshing your direct mail mid-year could involve creating a new offer or promotion, redesigning the mailing piece to be more eye-catching, or even changing up the format of the direct mail piece altogether. Call our custom print shop to get started today!


While refreshing your print marketing materials mid-year can seem daunting, it's important to remember that even small changes can have a big impact on your marketing efforts. By incorporating these five materials into your marketing plan, you'll be able to stay relevant and capture the attention of potential customers throughout the rest of the year. And, if you're feeling overwhelmed, remember that AlphaGraphics Waltham has experts standing by to help take your print marketing materials to the next level with optimized writing and proofreading services. Call today!

Contact Us Today! 

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