Promotional Products

Promotional products keep your brand top-of-mind

Face-to-face interaction is one of the most effective marketing methods. In order to make these interactions even stronger, consider custom promotional products that reflect your company’s key branding and identity messages. And, if face-to-face isn’t possible, promotional products may be the next-best-thing to promote positive associations with your brand.

Keeping your name front and center is critical to retaining current customers and driving awareness of your business. Free, useful swag that can be used over and over again provides ample opportunities to increase traffic and ROI. They make for great employee gifts, too! Your brand is more visible when people are repping it.

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Get Creative! More Than 700,000 Items

It's more important to find promotional products and swag that are a natural fit for your unique brand. Get creative by considering items your target audience might use in their day-to-day life. With solid strategy, promotional products not only distinguish your brand but are useful for your customers and employees.

AlphaGraphics Waltham has access to 3,500 promotional products suppliers and more than 700,000 items. We partner with you to explore creative promotional campaigns that are unique for your brand and fit your customer base. Whether you need apparel, office supplies, swag, or accessories, we carry top promotional products for businesses of all categories and sizes. Learn more today.

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Promotional Product Strategies

Here are a few ideas:

  • Reward and motivate your employees with branded incentives.
  • Give away relevant branded items for safety and education programs.
  • Set up a corporate booth at trade shows, conferences, and expos.
  • Launch a brand awareness campaign with giveaways.
  • Engage followers on social media by hosting a contest with high-end branded prizes.
  • Partner with companies or sponsor events that have a similar target audience; include items in their lobbies or gift bags.

Getting Your Promotions Started

  • Bring your logo or digital file and work with our team to select the perfect promo items for your business, organization, or cause. The more information you can provide us about your needs, target audience, and budget, the better we can strategize and choose products that work best in design and functionality.
  • Personalize items with your company’s name, logo, or message. There are many options like embroidery, silk screening, and embossing. Keep your brand and audience in mind every step of the way, down to the material you choose.
  • Take advantage of proofs to be sure you’ve created items that reflect your vision. Carefully examine the products, and customize until it’s something you’re proud of. Ask yourself, “Is this a product I’d really use and appreciate?

Make The Most of Your Investment

  • Pick items that can be reused or regifted.
  • Outfit your employees in branded clothing.
  • Consider giving out two of each promotional item and encourage your customers to share the love.
  • Make relevant, useful gifts that decision-makers might use when deciding who to buy from, like mouse pads or flash drives.
  • Create promotional products with the recipient in mind: discreet logos are much more likely to be worn; catchy taglines are fun to wear.

Tips for Increasing Traffic with Promotional Products

Make the customer feel special.
While promo items with logos are often helpful, sometimes the best way to promote your business is by printing your customer’s name on a nice pen or reusable shopping bag. Then, let them tell their friends where they got it!

Reward referrals.
Encourage customers to refer business to your company, and thank them with branded rewards like t-shirts, hats, and water bottles.

Free stuff over here!
Let’s face it: people love free stuff. Make sure that your next trade show booth, sales call, or new product launch includes promotional items. Then, prospective customers can bring a little bit of your brand home or to the office with them.


Pro Tip: Delight With a Gift Box

Instead of providing just one item, consider gifting your top prospects, employees, or most valued customers with a personalized gift box with your logo on the box and curated items inside. This is a great way to stand out among competition, further personalize your gift, and build a more personal connection.

With agBox, you can brand and personalize the box itself and the packaging in a creative way to generate buzz and grab attention.


Some Top Promotional Products Include:

woman drinking cup of coffee in the office
  • Apparel
    Get creative with items that can be paired with outfits over and over, like beanies or vests. Consider apparel that may go along with your target audience’s favorite activities, like golfwear.
  • Travel and leisure accessories
    Consider items that make travel easier like neck pillows, compact blankets for the plane, or hand sanitizer. Give swag that pair with awesome weekend activities, like camping gear, workout towels, bleacher seats, or coolers.
  • Tech items and tools
    Brainstorm some of the tech items and tools that you can’t live without. Portable chargers, pop-sockets, wireless chargers, or precision kits can all create a positive association with your brand.
  • Office supplies
    Branded office supplies help you reach decision-makers where it matters most – at their desk! Mousepads, iPad cases, planners or notepads, and quality pens can make a great impression.
  • Drinkware and kitchen utensils
    Become the giver of your customers’ favorite mug or water bottle, and they’ll appreciate you keeping them hydrated. Consider soft-touch mugs or high-end tumblers. Your logo can even become a staple in their kitchens with creative items like chip clips that double as fridge magnets or turkey basters for Thanksgiving.

Who Can Benefit from Our Promotional Products

AlphaGraphics Waltham offers a wide range of promotional products and swag that can benefit businesses across various industries. From hospitality to healthcare, education to technology, promotional products can be a valuable asset in enhancing brand awareness and engaging with target audiences.

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Restaurant owner

Hospitality Industry

In the hospitality industry, hotels, resorts, and restaurants can leverage promotional products to create memorable guest experiences. Branded items like keychains, water bottles, or tote bags can be used to make guests feel valued and encourage repeat visits. These promotional products can also be given away during events or utilized as part of loyalty programs to foster brand loyalty.

Putting laptop in a carrying case

Technology Industry

The technology industry can utilize promotional products as effective tools for showcasing their innovative products or services. Items such as USB drives, phone stands, or laptop sleeves can be branded with company logos and handed out at trade shows or customer events. These functional promotional products not only create a positive brand association but also serve as daily reminders of a company's offerings.

Nurse checking on patient

Healthcare Industry

In the healthcare industry, promotional products play a crucial role in promoting wellness and spreading awareness. Branded hand sanitizers, first aid kits, or stress balls can engage patients, showcase a commitment to health, and enhance the overall patient experience. These promotional products can be given out at medical practices, hospitals, or healthcare organizations to leave a lasting impression.

Woman drinking from metal water bottle

Retail Businesses

Retail businesses can also leverage promotional products to attract and retain customers. By offering branded tote bags, apparel, or reusable water bottles, businesses create a sense of community and loyalty among their customers. These items act as walking advertisements, promoting the brand wherever the customer goes.

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