Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer


Capture the attention of customers and increase response rates with the power of personalized variable data printing.

How can variable data printing help your business?  With the ability to personalize messaging, images and even URL links, variable data printing allows you to create a custom experience for each and every person on your list based on what you know about the recipient. Imagine receiving a postcard with personalized offer for your favorite brand of shoes or card wishing you Happy Birthday.  The possibilities are endless!  Whichever way you choose to utilize variable data printing, the ability to connect with customers on a personal level can help leverage what you know about your clients and increase response rates.  


Variable data printing, also known as one-to-one marketing or personalized printing, can be utilized across multiple print mediums.  Customized text and graphics on postcards, personalized letters, invitations, catalogs or even promotional items can be customized based on the customer data you provide.  Whether your creating personalized materials for 100 recipients or 1,000 recipients, you’ll need to have accurate customer data to build your campaign upon.  Taking that information, the graphic design and marketing experts at Alphagraphics Minneapolis can help you create mail or promotional components that harnesses the power of personalized printing to create relevant messaging that resonates with your customers.



Love the idea of personalized printing but lack either the customer data to accurately customize the pieces or looking for a more economical option?  No problem!  Every Door Direct Mail, a service offered by the USPS, allows us to deliver pieces to every address in a geographic area.  This option is a great starting point for businesses not yet ready to take the leap to variable data printing.  By choosing specific carrier routes and zip codes, you can obtain 100% delivery rates to any designated area and, because pieces are sent to addresses only (no names appear on the address labels), the postage rates for this service are lower.



Ready to get personal with your customers?  Alphagraphics Minneapolis is your experienced personalized printing headquarters.  Our team of print service experts can help you design a personalized marketing campaign from concept to design to mailing.  We’ve helped countless clients create personalized messaging that generate business and get results. Contact us today to get started!


Our Minneapolis commercial print center offers custom variable data printing and personalized marketing services in Minneapolis and the west metro, including Plymouth, Minnetonka, Golden Valley, St. Louis Park and Edina. 

Let us help you get started

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