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Maximizing Your Exposure Through Trade Show Brochures

Trade show brochures are an important part of marketing your business. Not only do they give potential customers and clients an overview of your services and products, but they can also help increase your exposure at trade shows. AlphaGraphics Rochester is a local print shop that helps local businesses with their print and digital marketing needs, including help with their trade show marketing materials. To maximize your exposure through trade show brochures, there are a few key tips you should keep in mind. Contact us today!

Make Your Trade Show Brochures Appealing

You want to make sure your trade show brochures are appealing and will grab the attention of passersby. The brochure should be designed in a way that stands out from the competition and include important information about your business and services and products. Utilize colors, fonts and graphics that draw people in. If you can add a unique element to your brochure, such as a mascot or a promotional code, this can help draw in more people to your trade show booth. Let our marketing team help you with your trade show booth design to help you stand out from the crowd today.

Be Sure to Include Pertinent Information

Your brochure may be the only information attendees leave with from your trade show. Therefore, you want to be sure to provide contact information on your brochures. It is important to include your website, phone number, email address, and any other relevant information so that potential customers can easily contact you. This will help to increase your exposure and make it easier for people to get in touch with you. In addition, a great, easy, and space-saving way to ensure your contact information is on your trade show brochures is to use a QR code that then takes the customer back to a landing page or your website. Ask our team for more information today!

Keep Social Media Marketing in Mind

Social media is a powerful tool and a great forum to engage your target audience and remind them to stop by your trade show booth. You can use social media to promote your trade show brochures. You can post images of the brochures on your social media accounts and encourage people to visit your booth at the trade show. You can also use the hashtag of the trade show to draw attention to your brochures and increase your exposure.

Get Your Brochures Out There

Make sure to distribute your brochures at the trade show. You can leave them at your booth, hand them out to people who pass by, or even leave them in strategic locations around the event. Make sure to keep track of your stocks and replenish them as needed. In order to ensure that you have enough trade show marketing materials, let AlphaGraphics Rochester help. We offer wonderful trade show bundles that contain all of the print marketing materials you'll need for your trade show, including business cards, banners, posters, and more. Learn more today.


By following these tips, you can maximize your business's exposure through trade show brochures. With the right strategies, you can make your brochures a success and increase your exposure at trade shows. At our custom print shop, we can help you craft your brochures from the design and messaging to the perfect size and color scheme. Let our expert print marketers help make your trade show a success with banners, posters, business cards, and more print materials. Ask about our trade show bundles, and contact us today!

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