In June, 2015 AlphaGraphics of Cary/No. Raleigh created a “Red Carpet Gala” Event focusing on our AG Signs division.
Our goals were to:
1. Inform our customers about our new large format capability
2. Provide a customer-facing event displaying samples of our work and materials
3. Have 15 people in attendance at our “Gala” enjoying good food, good conversation and sharing of ideas
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In an effort to reach our goals, we conducted a multi-¬media campaign and as a result, a total of 45 people attended our event! We had a 10.6% response rate!
As the owner of AlphaGraphics Cary/No Raleigh and because I was a teacher for many years – I firmly believe different people learn and retain information by presenting information in a variety of ways. If you can’t reach them one way – you will hopefully grasp their attention using a different technique or strategy.
In an effort to reach our goals, we conducted a multimedia campaign over a period of 6 weeks by:
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Scrubbing our customer database
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Good design concept and message
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Mailing out 424 “Save the Date” postcards,
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Mailing out 424 invites & picture brochure in a printed envelope
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Mailing out 424 reminder postcards (dimensional mailer) that were routed on our ShopBot CNC router
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Sending out 3 different email blasts
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Posted weekly on FaceBook and Google +
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Originally ordering food for 30 people but increasing the amount to 50 people
See ideas/samples displayed that night here.
If interested, contact us today! 919-233-7710