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  • 12/25/2021
  • admin

Omni-Channel Marketing Driving More Leads

I've had several discussions of late where clients are only using PPC to try to generate leads. While PPC clearly places ads during a search, you end up being there with ever other advertiser competin...

  • 10/13/2020
  • admin

Good article on COVID's Impact on QR Codes

It's interesting to see how some sleepy technologies are making their way back. The attached article discusses the impact of COVID on the use of QR codes (https://www.perchinteractive.com/retail-marke...

  • 7/2/2020
  • admin

Sign, signs, everywhere signs

I'm reminded of the song by "Signs, Signs Everywhere a Sign"every time I step out the door. The predominant "way-find" signs I see are done with masking tape and hand-printed or home printer printed d...

  • 6/2/2020
  • admin

Creating a Feeling of Safety without Feeling like Your Alice in Wonderland

I walk into a big box store and am immediately surrounded by employees in masks. Masking tape on the ground. A post-apocalyptic looking gate made of whatever the store could pull together, which direc...

  • 5/2/2020
  • admin

When You Make a Mistake It Might be Best to Lean into It

We had a client come to us with a problem around a booth and trade show, and we seemed to make their problem even bigger. The client wanted the ability to easily attach large labels with phrases on t...

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