We've had some very innovative designs, signs and printing projects over the years and decided to extend our knowledge to other creative professionals by sharing our methods and equipment capabilities. The concept of the 5th Color is derived by adding to the CMYK standard of most printers.
As marketers with a heavy print core we have the capability to add white, neon pink, clear ink/coat and neon yellow. This explodes the conventional "sameness" I see out there. If you, as a business owner, want to standout, it shouldn't just stop with your website development.
The Open House was well attended and include color experts from Ricoh, our own designer walking through how to design with a 5th color - setting the files and layers to work with the digital systems. I put on a short course of direct marketing and the impact of color and other tactics to drive response rates.
Lot's of questions and connections over good food, wine and other drinks.
We hold these types of sessions frequently. Topics range from marketing to organization.
At AlphaGraphics Cary we are on a mission to have an impact on everyone we connect with and these seminars offer us that opportunity.