Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer

Variable Data Printing In Raleigh, NC

If you are looking for a high-impact marketing tactic that is more personal, come to AlphaGraphics in Raleigh and let us help you with variable data printing. People are bombarded with generic ads every day that they simple throw away, but when ads are personalized and relevant the chances of catching a potential customer’s eye greatly increases. Our skilled staff can help you grab the attention of your target audience with ease. Just come in today and we’ll lead you in the right direction when it comes to variable data printing! 

What Is Variable Data Printing?

The term variable data printing sounds a little complicated, but here’s a simple explanation! VDP is actually a mode of communication that is very effective. It enables you to personalize direct mail and send it out to your customers according to their specific needs. Variable data printing is basically a fusion of collected data and advertising. 

Implementing VDP

At AlphaGraphics, we have years of experience in marketing, printing, and design. Our variable data printing software allows us to produce the personalized materials you need quickly and efficiently. We can create any of the following and add them to your database:

  • Mailers
  • Postcards
  • Newsletters
  • Flyers
  • Brochures
  • Statements
  • Bills
  • And more! 

Let's Get Started

To learn more about how AlphaGraphics of Downtown Raleigh can help you with your next variable data printing, and design projects, you may email us, request a quote or call us at (919) 832-2828. 

Areas We Serve

AlphaGraphics offers variable data printing and design services in Raleigh, Durham, Chapel Hill, Cary, RTP and surrounding areas in North Carolina.

Let us help you get started