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Create a Brand Experience at Your Events

Woman pastes graphic onto interactive sign

Events provide the opportunity of personal connection – a brand experience beyond interacting with your product or service. Your brand will be both the host and the belle of the ball, all while showing your guests a great time. Whether it’s increasing social media buzz, inspiring word-of-mouth marketing, promoting user-generated content, or reinforcing brand loyalty, events offer powerful potential for your brand.

Use interactive signage

Signage doesn’t need to be static. Use signage or displays that your guests can interact with by including QR codes, velcro additions, dry erase elements, and more. When guests have a chance to make their mark, it will deepen their personal connection with the brand.

Woman writes on laminated paper bow to attach to wall of bows

At nonprofit Madelyn’s Fund’s Pink Bow Gala, guests could purchase a “bow” by making a donation in honor of a loved one and add them to a display wall of bows.

A group of women clink champagne glasses in front of a wall of greenery, holding champagne, with the words

We’ve all seen champagne towers. What about a branded champagne wall?

A branded cornhole board, painted red and white with a blue university logo

Incorporate games like corn hole and bring your brand into the game pieces.

Create photo opportunities

Think beyond the photobooth to create photo opportunities for your guests. When you create Instagrammable moments through signage and displays, you will create social media buzz through your guests and help them create lasting memories with your brand.

A huge, pink frame with the words

A “Barbie box” at the Pink Bow Gala was on-trend and tied in Madelyn’s Fund’s all-pink branding. 

A woman in a wheelchair and her dog pose on a red carpet with gold stars in front of a step-and-repeat sign.

A Hollywood-style red carpet and step-and-repeat at American Humane’s Hero Dog Awards Gala reflected the elegance of the event and made the photoshoot central to the event.

Choose unique and useful promo items

Promo products are a powerful way to stay top-of-mind and promote word-of-mouth long after your event is over. However, keep your guests in mind when choosing promo items. Gift items that are truly useful and applicable to your guests’ unique interests.

A cardboard dog wears an American Humane banner and a hand places an American Humane water bowl in front.

American Humane provided their canine guests with bandanas to boast their award nomination, as well as water bowls that are practical for everyday use.

Share your mission

Events are a great time to share the mission of your business or cause while guests are fully immersed with your brand. Through signage or print materials, don’t forget to remind guests of the purpose behind the party.

Signage in the entrance of an event space talks about the mission of the American Humane Hero Dog Awards

Mission-based messaging was placed prominently at the Hero Dog Awards Gala’s entrance to create a powerful ambiance upon entering.

A man and woman stand in front of a sign displaying the photo, story, and name of a NICU patient

At the Pink Bow Gala, posters shared testimonials by those positively impacted by donations.

Explore multi-dimensional displays

Tell a story with unique displays beyond typical flat signs and print materials. When signage plays with form, it adds intrigue, invites conversation, and transforms venues into a space that feels truly yours.

Layered blue and yellow signage display winners of the Hero Dog Awards

Layer signage with multiple pieces, shapes, and colors.

Stacked pink and white boxes share facts about NICU patients and families affected by Madelyn's Fund

Free-standing displays like these not only add visual interest but communicate important information.

Dazzle in the details

While sweeping signage can be eye-catching, think of incorporating your brand into every little element of your event. Branded details show a level of thoughtfulness and consideration that makes every touchpoint personal.

Pizza in a pink box that says

Incorporate your brand into every exciting event attraction, like the fare!

When determining all the special touches to create a brand experience at your event, keep things consistent from the signage to the promo items. Consistency is the glue that holds your brand identity together, reinforcing brand recall, so all items should align with an overarching, consistent look and feel. 

Understanding your audience will ensure you’re reaching your customers in a meaningful way beyond brand recognition. Walk through the event experience from beginning to end as if you were a guest and consider opportunities to reach them in ways big and small.

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