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The Role of Signage in Successful Multi-Property Branding

A feather flag, a-frame sign, and window graphic display the Steelview logo as a man walks in the door to the office and another man holds the door for him.

Cohesive multi-property branding is crucial for property management companies looking to expand and grow their business. A consistent brand enhances visibility and fosters trust and loyalty among tenants. Property management companies aim for high profits, low vacancy rates, and business growth, but attractive branding is necessary to succeed. A consistent brand can be the difference between signing a tenant and having vacancies. 

Consider these compelling statistics that support the importance of a strong brand identity: 

  • 66% of consumers choose brands that share their values

  • 75% make purchases based on the brand/company name

  • 90% expect brand consistency across physical locations and media platforms

  • 75% of marketing leaders consider branding critical for growth

Establishing brand recognition in the community is essential when filling a new residential or commercial building. To retain residents, create trust, reliability, and value associated with your brand. Expanding your property portfolio is how you grow your business. Ensuring consistency across all your properties will enable them to thrive under one standard, cohesive branding strategy.

Explore how you can use various property management sign solutions to maintain a consistent and professional brand across all your properties.

6 Signs & How to Use Them For Consistent Branding 

1. Feather Flags

Feather flags are tall, lightweight banners attached to a flexible pole, allowing them to flutter in the wind. Their vibrant colors and dynamic movement make them highly noticeable, making them popular for outdoor advertising and promotional events.

By strategically using feather flags across multiple properties, a property management company can create a unified, attractive, and highly visible brand presence, making each property more appealing to current and prospective tenants.

  • Place feather flags at the entrance of each property to create a welcoming and festive atmosphere. 

  • Promote open houses, leasing specials or offers, and community events.

  • Customize feather flags for seasonal promotions and themed events.

  • Feather flags are portable and can be easily moved to different locations as needed, providing flexible branding opportunities for your properties. 

  • Use simple, consistent branding elements such as logos, taglines, and colors that can be used more than once at multiple locations. 

  • Feather flags are relatively inexpensive compared to other forms of outdoor advertising, so they provide a cost-effective solution, especially when multiples are needed. 

Feather flags are essential for enhancing brand recognition across multiple properties. Attract more tenants and fill more vacancies by creating a unified brand presence across all your properties with feather flags at each location. 

2. ALUMINUM YARD SIGNS

Durable, weather-resistant aluminum yard signs are perfect for long-term outdoor use. Made from aluminum, a lightweight yet sturdy material, they are typically used for outdoor advertising and communicating information due to their longevity and resilience.

Inform and entice new tenants with durable, weather-resistant, and long-lasting yard signs. Fully customizable with your company’s branding and information, these signs are great for telling current or future tenants what’s happening. 

  • Install these signs at strategic points around the property to display important information such as leasing office locations, property names, and contact details.

  • Use them to direct visitors and potential tenants to available units, specific amenities, or parking areas. 

  • Communicate important information such as office hours, community rules, or upcoming events. 

  • When you have properties in various geographical locations, the weather varies, but the durability of these signs ensures the branding remains intact and visible in all weather conditions.

  • When strategically placed in key locations, these signs can help visitors and tenants easily navigate the building, positively reflecting on your brand. 

  • Aluminum yard signs are an excellent opportunity to communicate essential information needed at all your properties. 

Inform and entice new tenants with durable, weather-resistant, and long-lasting yard signs. Fully customizable with your company’s branding and information, these signs are great for telling current or future tenants what’s happening at multiple locations. 

3. Wall & Window Graphics

Wall and window graphics are large-scale decals or films applied to walls and windows. They serve decorative and functional purposes, enhancing visual appeal and conveying brand messages. Window graphics provide privacy, branding, and decoration, all while utilizing otherwise underused space. 

While previous strategies help create and establish branding for your property, wall, and window graphics are powerful tools for reinforcing branding.

  • Apply window graphics to office windows, storefronts, and amenity areas to showcase the property’s brand, services, and promotions.

  • Apply wall graphics in lobbies, hallways, and common areas to display the property’s logo, mission statement, and key features.

  • Use thematic designs that reflect the community vibe or local culture, enhancing the aesthetic appeal.

  • When your signage needs are two-fold, use window graphics to create privacy while promoting your brand (i.e., in fitness areas or offices). 

  • They are easily customizable and can be updated regularly to reflect new branding messages or seasonal promotions. 

  • Wall graphics can transform indoor spaces, reinforcing the brand’s identity through visual storytelling.

  • Wall and window graphics are essential to reinforce your brand across multiple properties. 

By strategically using wall and window graphics, property management companies can enhance their properties' visual appeal, brand consistency, and functionality, creating a cohesive and engaging environment for tenants and visitors.

4. Vinyl Banners

Vinyl banners are large, durable banners made from vinyl material. Because of their resilience and ability to display vivid graphics, vinyl banners are commonly used for outdoor advertising and are ideal for multi-property branding efforts. 

For making a big statement, vinyl banners provide high visibility for special promotions and events. Additionally, they are easy to set up, take down, and transport, so you can reuse them at multiple locations for many years. 

  • Use vinyl banners to announce grand openings, special leasing offers, or community events.

  • Hang them in high-traffic areas, near entrances, or along busy streets to maximize visibility and attract potential tenants. 

  • Reinforce brand identity and enhance recognition and trust with these larger-than-life signs that are highly impactful. 

  • Vinyl banners are versatile and ideal for both temporary and permanent signage needs.

  • Their versatility and affordability allow your company to use them interchangeably at multiple property locations. 

  • Vinyl banners' prominence makes them a powerful solution for fostering a strong sense of community at your properties. 

Since vinyl banners are versatile, prominent, and affordable, they provide an ideal signage solution for short-term or long-term branding. Use them to make a big statement that powerfully reinforces your brand.

5. A-Frames

A-frames, or sandwich boards, are portable options for capturing passersby's attention on sidewalks or other areas. They are an excellent solution for temporary or changeable messaging. 

  • Place A-frames at the property's entrance or near high-foot-traffic areas to advertise leasing specials, property tours, or upcoming events.

  • Use them to provide directional information during open houses or community events. 

  • Display temporary information such as maintenance schedules, office hours, or other timely announcements. 

  • A-frames are easily movable and quickly updated with new messages, making them ideal for dynamic branding across properties. 

  • Immediately visible to visitors or passersby, these signs capture attention and attract potential tenants when you are trying to fill vacancies quickly. 

  • Even when your property entrances vary because of different building styles or types, A-frames are ideal due to their portability and size. 

Maintain a cohesive experience with A-frames that reinforce the brand at every touch point with the ability to place them directly in people’s paths. These signs are a practical option when you need a solution that can be updated or moved frequently, making them perfect for recurring messaging at multiple locations. 

6. Directory, Wayfinding & Information Signage

Clear and professional directory and wayfinding signage are crucial for large properties or complexes with multiple buildings. Directories, wayfinding signs, and informational signs help visitors and residents navigate easily. Made from high-quality materials like aluminum and acrylic, these signs are functional yet sleek and professional-looking. 

  • Install directory signs at critical points to help visitors and tenants navigate the property quickly.

  • Use wayfinding signage to direct to amenities, leasing offices, parking areas, and specific units.

  • Use information boards to display important notices, community rules, or event schedules.

  • Well-designed signage enhances the user experience by making navigation intuitive and stress-free, which reflects positively on the brand.

  • Reduce confusion among visitors and tenants with precise directions, ultimately enhancing their overall experience. 

  • Ensuring clarity and consistency in informational messaging exudes respect and professionalism for your brand. 

Strategic signage is a powerful branding tool for property management companies. By incorporating well-designed property management products into your branding strategy, you can significantly boost the visibility and professionalism of each property under your management. These signage solutions allow you to create a consistent and polished brand presence across all your properties, regardless of their location or size.

Clear and professionally executed signage serves multiple purposes. It enhances the visibility of your properties, making them more easily recognizable and memorable to potential tenants and visitors. Well-designed signage also projects an image of professionalism and attention to detail, which can positively influence the perception of your brand.

Moreover, effective signage provides tenants and guests a seamless and engaging experience. From building identification signs that establish a solid first impression to wayfinding signage that ensures efficient navigation, these property management products streamline operations and improve overall satisfaction.

By strategically utilizing signage, property management companies can reinforce their brand identity, increase engagement with tenants and visitors, and ultimately enhance the value and appeal of their managed properties. A cohesive and professional signage strategy is an investment that pays dividends in terms of building a solid brand reputation and attracting high-quality tenants.

How AlphaGraphics Can Help 

We provide local installation, delivery, and expertise no matter how quickly your property management company grows. 

Contact your local AlphaGraphics center for answers to your signage questions and help getting started with multi-property branding. 

Ready to rebrand your newly acquired properties?

Explore our latest blog post for a step-by-step guide on seamlessly integrating them into your existing brand identity. 

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