BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I began using Alphagraphics for my Veterans organization. I was so impressed, I began bringing my own business needs to Alphagraphics and converted several other organizations I am involved with to use Alphagraphics. I have never been disappointed with the quality of the product I received.
Mark D. Mark DiSanto
Once again, Alphagraphics was so helpful and professional printing out school directory. Great finished product and easy to work with!
Katie L. Forest Hills PTA
I appreciate it that it is quick and easy to make an order/or request a quote
Joyce C. JMS Environmental Associates
I continue to be very pleased with everyone in the Alphagraphics organization. High quality work, personable staff and extremely easy to do business with. Glad I switched to you after La Grange Printers packed up and closed operations.
Mike O. Independence 4 Seniors
Team, response time, project completion were amazing.
Brian H. Morgan Stanley
As a professional association management firm, we have worked with many printers. Alpha Graphics in LaGrange is THE BEST!
Judy P. NAV & Associates
We are already recommending AG. The alpha team is amazing to work with...
John J. Milk Money Brewing
It is always a pleasure working with Alphagraphics. I can count on them for quality printing every year.
Genevive H. American Academy of Periodontology
From A to Z you were the best!! I will be calling next time we have something we need printed.
Vincent V. ComED
Alphagraphics always delivers even in a pinch, which is almost always our case.
Kris T. ARX Perimeter Rental
I appreciate the quick response when I contact alphagraphicss for a quote or printing as well as the quick turn around time.
Pam C. Hinsdale South High School
Great quality and always delivers on time.
Josh C. Insite Real Estate
AlphaGraphics was extremely professional. They gave us accurate timelines for work completion and their finished product exceeded our expectations.
Stacy H. Kensington Development Partners
Alphagraphics has consistently provided us accurate and dependable service - in a timely manner and delivered where we need it. Any special needs are met with expert guidance and support.
Theresa S. Dynamic Manufacturing
You are quick and responsive, and with you being local, we can run over to look at paper stock or discuss a particular job. You were willing to work with me on a competitive bid, and that makes me feel that you value our business. It's also so kind of you to deliver our job at no charge!
Kate C. Plymouth Place Marketing Department
Great quality of product and order is completed in a timely fashion
Dana S. USAGA
Fast, quick, professional service. 2nd time we have hired them for our graphics
Vic M. Wellness Path
I look forward to doing many such endeavors with you in the future. Thank you very much. Ted
Customer Ted Tobias
Always able to accommodate last minute orders and get to us in a timely manner. Great to do business with.
Jenna G. KINGS Boston
Our organization has been using Alphagraphics for years, and we've always been very happy with the finished product. The LaGrange staff is friendly, accommodating and efficient. All I have to say is "keep up the good work".
Rose P. Moravian Cultural Society
Nothing. Service was was and the product was just what I expected.
Customer Karen Lattyak
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.