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Place

17W703 Butterfield Road
Suite A
Oakbrook Terrace, Illinois 60181
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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OAKBROOK TERRACE'S DIRECT MAIL EXPERTS

Why use direct mail in today's tech-obsessed society? Because it works!

Planning the success of your business can seem like a daunting task, but here at AlphaGraphics Oakbrook Terrace, we can help! We are here to help you target the right audience with the right message, at the right time! We can also help you to measure your results, and keep track of your success!

Through direct mail, you can see how your business improves over time. With our expertise, your company can fully utilize direct mail to help your company succeed while targeting the exact audience you are trying to reach! We can help you take the message you want to deliver, and deliver it!

WHERE TO BEGIN YOUR DIRECT MAIL CAMPAIGN

The first question often asked is where to begin? The most important first step is to have a great database and list acquisition! We know certain key elements are critical for your mailing campaigns. The mailing lists we provide are well-targeted to your customer base. We will work with you to determine demographic criteria, specific locations, as well as incorporate your current customer base.

We are also able to dedupe, or deduplicate- meaning we remove any duplicate names to decrease waste and increase efficiency. Understand that in-house, pre-established mailing lists of current customers will always bring you a higher response rate, however incorporating a larger percentage of prospecting leads into your next campaign can bring long-term market share growth and an over-all higher ROI.

DESIGNING THE PERFECT MAILER

Once your lists are compiled we can assist you with designing your mailing piece, print it and then address your materials, and deliver them to the post office for you. We can CASS certify mailing lists so they can clear the post office fast and easy and at the very lowest cost. At AlphaGraphics Oakbrook Terrace, we are experts in mailing rules so you don't have to be. Don't waste money on postage by going it alone!

 

WE CAN PRINT & DELIVER ANY TYPE OF PRINTED PRODUCT LIKE: 

  • Postcards
  • Letters
  • Packages
  • Promotional Materials or Products

OUR TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN

  • Craft a strong offer- pay attention to how you word the sale or offer and be generous. Give customer a reason to respond

  • Percent off deals typically will have a lower response rate then ones with a specific offer such as $20 off your next purchase of $100 (as an example)

  • Make your offer short and easy to understand- nothing complicated

  • Utilize an offer code to redeem the special deal to assist you in tracking your mailing's response rate

  • Incorporate our Variable Data services to customize your mailing to each specific customer

  • Work with AlphaGraphics Oak Brook / Oakbrook Terrace to design your full campaign to maximize it's effectiveness
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