PAID SEARCH (SEM)
DRIVE MORE TRAFFIC TO YOUR MAIN SERVICES WITH SEM
Paid search is a powerful tool for increasing your business’s name recognition and conversion rates.
As part of your online marketing strategy, pay-per-click (PPC) ads target audiences most receptive to your product or service without having to compete organically.
Paid search ads are different than other types of advertising. Your business will actually be competing with other companies for keyword exposure. This gives you the ability to have your ads appear alongside organic results for those particular searches.
What does this mean? That your website will appear right at the moment a potential customer is motivated to make a purchase.
WHAT IS PAID SEARCH?
Paid search is the process of using pay-per-click ads on search engines like Google, Yahoo! and Bing. The prices for these ads fluctuate considerably, as advertisers must compete with one another and bid on the keywords they want.
HOW WILL IT HELP MY BUSINESS?
Through effective paid search, you can direct potential customers to your web pages or landing pages in a fast and cost-effective manner. This, paired with engaging content on the pages themselves, will help you attract more business and close more sales.
IS SEARCH ENGINE MARKETING EXPENSIVE?
Sound costly? Not with the right approach! Working with the search engine marketing (SEM) professionals at AlphaGraphics, you'll get expert assistance in bidding and converting customers by targeting the best keywords for your PPC ads.
Paired with an effective SEO strategy, SEM serves as an opportunity for you to drastically increase the traffic to your website, which will further enhance your natural (organic) search engine results in the long run.
Would you like to learn more? Call or email the search engine marketing pros at AlphaGraphics today!