BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Easy to order and quick turnaround!
David G. Forefront Power
Jade was extremely helpful and answered all my questions and concerns
Indyana T. Indyana
Jade has been wonderful - very responsive and knowledgeable.
David S. Blue Lobster Creative
Orders are very timely!
Neliza P. San Francisco Health Plan
amazing work, as always. From the attentiveness via email and telephone to the quality of the final product!
Guy G. Israeli Consulate
I have already given 3 of your business cards to other florists. from the moment I stepped into your place I could tell that jeff was going to help me with what I needed
Terry S. BizX - The Delicate Daisy - House of Flowers
Your team is fantastic! Barbara is a joy to work with, as is your front of house staff when I go to pick up orders. Barbara is always so responsive to emails and so helpful. Thank you!
Amanda W. DEFY VENTURES IN STATE
Fast service and communication is awesome!
Joe S. CBRE Asset Services (343 Sansome)
I've been using AlphaGraphics in SF and NY and their consistency in delivering quality is great. A pleasure to work with these guys!
Arnaud L. BelCham Belgian-American Chamber of Commerce
Derek and Ray are knowledgeable and go above and beyond to help us with our print and mailing projects. Thanks so much for all your support.
Patricia M. UCSF - University of California, San Francisco - UDAR
Working with Barbara made everything quick easy and painless. She understands the rigors of event planning and would follow up with me based on my initial deadlines to ensure my banners would be manufactured and delivered on time!
Nick M. GLOBAL CHAUFFEURING
Jade is so helpful and easy to work with. She truly cares about the quality of work done by Alpha Graphics. My experience has been nothing but easy and I would definitely refer Alpha Graphics to peers in the future.
Jessica L. NovoEd
Always love Alpha Graphics! Really great service, speed, and quality!
Merideth R. CAPITAL ONE
Jeff is and always has been great. He follows up and is the reason I have used your services for 5+ years.
Daryl J. Mr Jones Design
Barbara Benton was great. Enjoyed working with her. Her follow-up was terrific.
Linda G. American Society of Nuclear Cardiology
Work product for our copying jobs is always excellent. Responsive and very helpful.
Elizabeth T. Christie L. Fraser A Law Corporation
Barbara Benton is a lifesaver! She went above and beyond to get a job done for me in a very short amount of time. She is an incredible asset.
Leanne C. American Society of Nuclear Cardiology
We worked very closely with Jade DeFrancia who was a great help and really superb throughout the process, helping us meet our needs in a budget friendly and time sensitive manner! If working with European clients I would make sure that the differences between US and Eu standard sizings are clear ...
Harriet B. Harriet Barham
Exactly what I expected, and they even went the extra mile in organizing the printed documents
Robert T. Robert Turley
We ordered a book, paid and received the item through the mail within one week. I was pleased with the level of communication via email and would definitely order from this company again.
Candi M. Nelson MacNeil Rayfield Trial Attorneys
Andre & Manuel was super helpful!! Thank you!
Ben C. Gary Hutton Design
Jade and her team are the best !
Jason M. King George Hotel
Alphagraphics not only completed my order on extremely short notice, they did so with the utmost quality and precision. I am so impressed!
Anna V. Blue Daphne Events & Floral Design
I was fortunate enough to work with Jade, who was tireless in her efforts to keep up with the random demands and changes to the product I made while we were finalizing. She was competent, fun, and beyond helpful.
Dustin P. B8ta
Andre from AlphaGraphics always does an outstanding job for me every time I have an order with him.
Chad M. Harsch Investment Properties
I have enjoyed working with Jeff Childers primarily for several years now. I have never been disappointed with the quality and timeliness of our orders.
Mark M. Pacific Pension & Investment Institute
Our representative, Jeff Childers is very professional and his customer service is top notch. There were times where we needed an order the day of and Jeff would comply with nothing but politeness. Jeff tries his best and we could see it in the products and by the time we receive them.
Jacky X. Gaffney, Robert Law Office
Liat P. PassRight
Alpha Graphics printed amazing giant props for us on pretty quick timeline for video shoot. Our client loved them so much they wanted to keep them. Thanks!
Selena P. SNP Communications
Always a pleasure to work with Jeff - I know the quality will be great and the projects turned around in a timely manner.
Persis N. Hines Interests LP
Jade was amazing- was told No by every other print house, Alpha Graphics came through
Jennifer D. Media Lab One
Jade is extremely responsive, helpful, professional.
Elizabeth L. Igneous Theory, Inc
Barbara Benton was excellent to work with, always available, always professional, and gave very helpful ideas for our conference program and signage that fit our budget requirements.
Laurel M. IEEE
Easy and smooth
Charlotte R. Truman Medical Center
Quick turnaround time and delivery is a great service!
David G. Forefront Power
Your team was beyond accommodating! They went out of their way to work with us in a time crunch, and the quality was excellent. Two larger companies had told us the job couldn't be done, but you Alpha Graphic came through. Thank you!
Dale P. Bluerock Real Estate
This third project that I have brought to AlphaGraphics went very smoothly. Ray, Derek, and Debbie were responsive, flexible, and competent.
Dennis H. Montana Academy Foundation
Jeff was great. Resolved the problem in a quick timely manner.
Taylan K. Levi Strauss & Co
Jeff Childers always goes above and beyond fulfilling our projects!
Kelly N. Nice & Company
I had the pleasure of working with Bill Barkus--he was wonderfully responsive, knowledgeable, and brought great insight that helped ensure that our order came out perfectly. From initial contact through delivery and invoicing, I felt comfortable that our needs were being handled efficiently and professionally, with care.
Julie S. Cascadia Consulting Group Inc.
Quick turn around, easy to work with and so friendly!!
Christina T. Tognetti Family Winery
Wonderful Job!! Thank you for your quick response and timely processing of our order!!
Danielle E. Cal Maritime Academy
Jeff is a pleasure to deal with. He is very patient and is always striving to make the customer experience successful. I have met the other staff but everything always runs so smoothly with my orders that I can only imagine you have great people working there.
Raquel G. Cresleigh Management
Bill Barkus in San Francisco has made everything run smoothly by staying in communication, and asking all the questions up front to make sure things we didn't even think about are covered. By handling the printing and the shipping for us, you have really helped our event timeline by taking things off our plate. Thank you!
Katie H. Padilla/FoodMinds
Always a great experience to work with Alphagraphics!
Dana L. Wells Fargo MAC A0101-114
I was very pleased with the work done by the Alphagraphics team, and everyone there was great to work with. Look forward to working with them again!
Barb F. Haworth
Always fast and easy at the Sansome location. Love the staff there too!
Jehan K. The Battery
Robert L. Robert LoBue
We really appreciated the flexibility, responsibility, responsiveness and initiative Jeff showed on this order. Thanks!
Loma F. Equilibrium Dynamics
Our projects have always been delivered when promised & professionally done.
Rosana K. Simmonds & Narita LLP
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING SOLUTIONS IN SAN FRANCISCO
The Core of Your Marketing Plan
AlphaGraphics San Francisco is a full-service print and marketing service provider that can help you develop your all-important organizational brand and identity by working with one of our experienced marketing professionals. After working with one of our experts, you will have a much richer understanding of Branding and Identity and how it can help you grow your business.
Your brand is a perceived image; it is an emotional response between a company and its consumers. It is what they think and feel when they experience your company; it is the promise of what will be delivered or experienced. Identity, which is part of your brand, are visual devices used to represent your company. While your brand includes your values, those things that make people want to join your tribe, include your logo, fonts and images that make you instantly recognizable.
Marketer, Author, and Entrepreneur Seth Godin shares this wisdom about brands:
"A brand's value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives."
ROI ON BRANDING & IDENTITY?
Below are the benefits of branding and identity:
- Creates a premium image and premium price for your product
- Builds greater company equity as a well-known, respected brand
- Lowers your marketing expenses by having an anchoring set of values, visuals, and messaging that will become associated with your business and drive your future marketing efforts
- Increases awareness and differentiation by explaining what your organization ia about and how are you different from your competition
- Creates a unified vision for your organization, which makes it easier for consumers and other businesses to understand who you are and what value you bring to the relationship
WHAT ALPHAGRAPHICS CAN DO FOR YOU
Below is what AlphaGraphics in downtown San Francisco can help you develop.
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
- Business cards and Stationary
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing