BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alphagraphics have yet again impressed me with their quality of work. They have gone out of the way and made sure my project was completed in time and made sure it was up to my standards.
Jacob H. Ultimate Software (formerly Kanjoya)
Great service, fast turn around, excellent quality. A job well done.
Karen W. THE TRIUM GROUP - CCM
Rush order fulfilled in a very timely manner. Quality product. Excellent customer service.
Niko T. Wells Fargo Capital Finance
Called with a last minute problem and got an immediate solution that was above and beyond the level of service I expected.
Tom F. San Francisco Firefighters Local 798
The service provided in processing this order in a single day was amazing. I had a mix-up on my end with the e-mail address and the team at alphagraphics provided a extremely rapid turn around on my printing job. I would highly recommend their service... Thank you all
Jeffrey A. REVA Medical Inc.
I absolutely love working with Montana. He is timely and professional and overall fantastic.
Sara S. Bing Consulting Services Inc.
Super friendly and product looked great.
Kelsie H. EVENT STRATEGY GROUP
NEEDED A RUSH JOB DONE ORIGINATING HERE IN CHICAGO. EXCELLENT SERVICE AND DELIVERY-ALL IN THE MATTER OF HOURS. AWESOME.
Joel A. MidAmerican Printing Systems Inc.
Jeff at your SF office was highly responsive, very professional, yet also quite personable in our interactions. Jeff understands the time sensitive pressure demands often active in getting oversized print boards out to clients in litigation projects. Rather than pose limitations and barriers, Jeff made sure we could get from point A to B without headache (or as little as possible). He was also pro-active in making helpful suggestions. Much appreciated.
Dave N. CaseArt Legal Graphics
Montana is the BEST! He is always ontop of it and delivers in a timely manner.
Latanya F. GRYPHON INVESTORS - CCM
Quick turnaround for a last minute important print job was greatly appreciated.
Selena B. George P. Johnson Experience Marketing
Great Leader followed with a great staff to support your needs
Joe A. EPIQ SYSTEMS INC. - CCM
Nothing but good results.
Roy C. THE BEST IMPRESSION - CCM
My experience was great. I had a super rush order that Alex helped me accommodate. I was very happy with his customer service and the outcome of the project!
Laura H. Overture Promotions
Barbara was able to accommodate this super last minute and I am very appreciative of her! Also, got this delivered right to my office which saved me a trip to go pick it up. Thank you so much!
Katie B. Allied PRA US685
Montana is excellent! He is always so quick to respond and deliver. Truly satisfied with my overall experience with Alphagraphics.
Monica B. GRYPHON INVESTORS - CCM
Incredible service and reliability.
Linda L. Linda leBlanc Realtor
Superior customer service. Montana Le is my go to guy. He understands my line of business working with graphic designers. Quality is #1.
Jeffrey C. NOVITEX ENTERPRISE SOLUTIONS INC. - CCM
Jeff was amazing! I needed this sign produced quickly and he ensured that it was produced and delivered on time.
Christine S. Wells Fargo MAC A0101-114
The gentleman I worked with did a fabulous job. He went above and beyond, not only getting my appellate brief printed correctly, he arranged for an inexpensive courier to get the many copies to the 9th Circuit on time. Terrific job!
Kira S. Schlesinger Conrad Law Firm
Montana was incredible responsive and helpful.
Emily B. Emily Beckman
Always a pleasure to work with Jeff and I'm always happy with the quality of alphagraphics products.
Persis N. Hines Interests LP
Service has always been quick with a proof available in few hours.
Kristoffer P. Avison Young
Our work with AlphaGraphics is always highly satisfactory. Jeff provides unparalleled service, making sure our work is finished on time, within the specifications we require. We appreciate the personalized care and attention we receive!
Grant B. Bar Association of San Francisco
The team is responsive and friendly... They seem to update each other on each customer so the experience feels seemless from the customer point of view.
Sue K. Comcast Ventures
I worked with Alex. He was very helpful. Great product
Libby S. Zyper Inc
Great experience - labels always printed quickly, even in tight deadlines.
Pierce O. Hint Water
Great staff, fantastic service & products!
Heather H. ScreenMeet
Andre provide the excellent service have always had with Alphagraphics and Ray in the past. Andre stayed in close touch while we made up our minds while remaining patient and flexible.
Cecilia L. Herman Miller
Went in asking a lot. I needed to have a portfolio printed on 11 x 17 for the next day. Jeff was super helpful telling me exactly what type of files and information were needed to ensure I would get exactly what I wanted. Communication back and forth was excellent and the final product was even better looking than I could have imagined!
Samantha M. Samantha Mason
Thank you for accommodating my rush order and last minute add ons, plus courier service! Coordinating conference materials abroad is never easy, but you guys made it seamless.
Melissa S. Soltara Healing Center
I have previously worked with this AlphaGraphics center and have had great success each time. I have to produce manuals for classes across the country and I reach out to AlphaGraphics locations, like this one, because they are reliable and provide quality product and the best customer service.
Kyle H. AlphaGraphics-US-004
Excellent service! Jeff is great, nice and knowledgeable, so every time we place an order... it is a breeze! Thank you!
Victoria Y. Law Offices of Ricci & Sprouls
Professional finishing with book, and pleasant experience
Zhou F. Zhou Fan
Big shout out to the two Alex's in the team - huge help. The only thing smoother than my bosses business cards was doing business with you guys.
Amelia M. Amelia Mathewson
I appreciate the prompt attention and timely deliveries.
Richard L. LAW OFFICE OF RICHARD LAPPING - CCM
Very professionally done! Our surgeon was very impressed!
James M. James McNally
I've been working with Montana for 5 + years. He understands the nature of my business. He is a superb business partner.
Jeffrey C. NOVITEX ENTERPRISE SOLUTIONS INC. - CCM
The mailing was handled efficiently and professionally. The staff was very accommodating and patient.
Mary C. King Crane Service
Montana was very helpful and quick. He gave me many suggestions on what we should use on my project and also gave me information on what we can order from the company in the future. He had a busy schedule with tons of other projects but he still managed to get mine done. I also told him I had to leave at a certain time and he also made sure that I was out even before the time I gave him.
Jessica T. GRANT THORNTON LLP - CCM
I was expecting to have to go and pick up my order. It was a very busy day for me and I was stressed about all I had to do. About two hours before I told you I would be there to pick up my order, it was delivered to my desk. It relieved so much stress and really helped the rest of the day go smoother knowing about half an hour got freed up to work on the other things that otherwise would have had to be rushed. Thank you for the stellar customer service!
Shayna B. Omni Hotel San Francisco
We work with Bill Crawford and we have enjoyed the highest gold standard of service and quality from you. Thank you so much.
Veronica L. AMERICAN LIVER FOUNDATION - CCM
Thank you for the awesome service!
Jimmy R. TriplePoint
Quick, Efficient and Quality.
Veronica J. Monster
Excellent assistance from the sales people.
John C. John Charnon
You guys are always wonderful from start to finish!
Laura G. Back of the House
I highly recommend your services to anyone that needs a copy service.
Erica L. SEVERSON & WERSON - CCM
Very quick responses and most importantly for us extremely fast turnaround time.
Lucy D. IES
Jeff is the best - he always responds to me quickly and does a great job with my projects.
Persis N. Hines Interests LP
Montana is great! Always helpful and gets the job done on time.
Brian L. CBRE - ONE MARITIME PLAZA - CCM
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING SOLUTIONS IN SAN FRANCISCO
The Core of Your Marketing Plan
AlphaGraphics San Francisco is a full-service print and marketing service provider that can help you develop your all-important organizational brand and identity by working with one of our experienced marketing professionals. After working with one of our experts, you will have a much richer understanding of Branding and Identity and how it can help you grow your business.
Your brand is a perceived image; it is an emotional response between a company and its consumers. It is what they think and feel when they experience your company; it is the promise of what will be delivered or experienced. Identity, which is part of your brand, are visual devices used to represent your company. While your brand includes your values, those things that make people want to join your tribe, include your logo, fonts and images that make you instantly recognizable.
Marketer, Author, and Entrepreneur Seth Godin shares this wisdom about brands:
"A brand's value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives."
ROI ON BRANDING & IDENTITY?
Below are the benefits of branding and identity:
- Creates a premium image and premium price for your product
- Builds greater company equity as a well-known, respected brand
- Lowers your marketing expenses by having an anchoring set of values, visuals, and messaging that will become associated with your business and drive your future marketing efforts
- Increases awareness and differentiation by explaining what your organization ia about and how are you different from your competition
- Creates a unified vision for your organization, which makes it easier for consumers and other businesses to understand who you are and what value you bring to the relationship
WHAT ALPHAGRAPHICS CAN DO FOR YOU
Below is what AlphaGraphics in downtown San Francisco can help you develop.
- Brand position
- Brand promise
- Brand personality
- Brand story
- Brand associations
- Business cards and Stationary
- Website design
- Direct marketing
- Mobile messaging
- Direct marketing