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Personalized URLs
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840 Sansome Street
San Francisco, California 94111
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
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HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PERSONALIZED URL CREATION BY ALPHAGRAPHICS SAN FRANCISCO

Personalized URLs (PURLS) are websites that are personalized for each name on your mailing list. PURLS can be used on direct mail pieces like postcards, newsletters, brochures, and in email marketing. Your customer receives a personalized landing page with information and offers just for them.

Personalized marketing is one of the surest ways to make consumers feel more positive about your marketing message. Personalization delivers more profits than mass produced, generic offers. Best of all, PURLS use data that is already present in your database. Another great thing about PURLS is that you can utilize personalized information on the landing page to speak directly to your client’s interest.

PURLS ARE POWERFUL MARKETING TOOLS

  • They create direct connections with prospects
  • Provide feedback and valuable data for sales and follow-up
  • Can increase sales by 30-40%
  • PURLS can lead to clients to other online locations like website, social media, or a sales page

Used properly, PURLS are excellent for increasing response rates by upwards of 30%.

HOW TO USE PURLS PROPERLY

  • Use great data on your target market. This isn’t a shot in the dark type of process, this is for customers that you have solid data on.
  • Make it relevant. Make sure you offer is personally relevant to the receiver.
  • Keep it simple, resist the urge to make it too complicated or long.
  • Make it Mobile. As in all things these days, Mobile optimized is mandatory since so much of our interaction with clients happens on mobile devices like smart phones and tablets.
  • Have a strong call to action.
  • Track your results.

 

AlphaGraphics San Francisco can help you develop, execute and track your next PURL campaign. We can even suggest complimentary marketing programs to create a Cross Media Marketing program that will really make your ROI explode!

CONTACT ALPHAGRAPHICS IN SAN FRANCISCO

For more information on PURLs in Downtown San Francisco, the Financial District, or Civic Center, contact us today! Fill out a Request a Quote form online or call us at (415) 781-4910.

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