Catalogues have come a long way from the mail-ordered, stacked pile of bulky booklets collecting dust in waiting rooms. Now, they're sleeker, relevant, and serve a purposeful strategy. While it's also true that we have digital catalogues, print marketing still offers a tangible edge that screens or an internet connection can't replicate.
So, why are so many Birmingham businesses giving catalogues a wide berth? Among the myths rampant, one thing is for sure: It's not because they don't work; it's because using them right is a dying art. Let's join heads with AlphaGraphics and show why catalogue printing in Birmingham still deserves a comfortable seat at your marketing strategy table.
Myth #1: Nobody Even Reads Catalogues Anymore
That one – right there – couldn't be more wrong. Imagine that research says printed catalogues reside far longer in American households than an email would stay in your inbox. They're dog-eared, worn out, flipped through, and shared; most of all, they are acted on.
Unlike a digital advertisement that is gone with the scroll, a printed catalogue invites your audience, potential customers, and clients to take a break from the hustle and bustle and truly engage. When thoughtfully crafted & printed, they can feel less like a sales pitch and more like a curated experience.
Myth #2: They Cost Too Much to Be Worth It
In the hands of a novice, bad catalogs can be expensive, especially if they don't deliver on investment. But with a professional company, you won't be throwing away your hard-earned money on gloss-finish pages.
Rather, you will be investing in a tool honed to perfection by our marketing design maestros. We consider all aspects, including logo, layout, paper and print quality, finishes, and formats, to ensure your catalogue tells your story in an evergreen manner.
Myth #3: Print Marketing Doesn't Fit Modernity
Modern branding doesn't have to be a choice between going digital or staying in print. A smart Birmingham business will utilize whatever media are available to launch a strategic marketing campaign to capture its audience share. No one has said anything against merging the two to create a synergy that relates across generations, such as printed QR codes, social media, and even email campaigns.
Do you need traffic for your e-commerce store or want to promote your seasonal collection? A quality-crafted catalogue can relay your story, relate to the audience, and compel them to make the next move. You can combine catalogs with a full set of cohesive visuals like vehicle wraps, storefront signage, and window decals.
To achieve that level of brand consistency, you can always rely on AlphaGraphics, a renowned signage company in Birmingham—we know how to make a difference!
Get Practical. Maximize Print Strategy.
While you consider catalogues outdated, businesses that want to stay relevant use catalog printing as an elevated brand tool. But you, too, can make the most of it – how?
You can feature collections that appeal to a certain buyer profile or multiple.
You can highlight services or offerings that adapt to the seasons, usually clothing and foodstuffs.
Turn catalogues into a novelty item through test runs with small batches. Eventually, you will have WOM boosting popular demand!
You can showcase catalogue visuals on your business or storefront banners or signage to complement your marketing message.
By working with a reputed signage company in Birmingham, like ours, you can truly benefit from our high-quality design and print services in reviving and positioning your brand for standout success.
The Takeaway: Print What Matters
Don't start printing without a plan. Reconsider the potential and get a rough draft together. Then, contact our high-quality, design-savvy catalogue printing in Birmingham.
When done right, a catalogue is more than glossy paper; it's a tangible, portable, and memorable booklet packed with potential. Let's combine it with striking signage to help your brand's visibility – contact us today!