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Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how well we are doing.  I am using a company by the name of Survey Advantage.  The cost to me is fairly cheap and over time, I have been able to survey the customers from all three of my centers using the one account. We have received some great feedback.  Here are the charts to date.
How likely are you to recommend us to colleagues and friends? Response percent Response total
  Very Likely  HistogramHistogramHistogram 78.5% 179
  Likely  HistogramHistogramHistogram 16.2% 37
  Not Sure  HistogramHistogramHistogram 3.5% 8
  Unlikely  HistogramHistogramHistogram 1.3% 3
  Very Unlikely  HistogramHistogramHistogram 0.4% 1
 
How satisfied are you with the quality of the final product? Response percent Response total
  Very Satisfied  HistogramHistogramHistogram 76.2% 176
  Satisfied  HistogramHistogramHistogram 20.8% 48
  Neutral  HistogramHistogramHistogram 2.2% 5
  Dissatisfied  HistogramHistogramHistogram 0.4% 1
  Very Dissatisfied  HistogramHistogramHistogram 0.4% 1
 
How satisfied are you with the quality of our service? Response percent Response total
  Very Satisfied  HistogramHistogramHistogram 77.3% 177
  Satisfied  HistogramHistogramHistogram 17.9% 41
  Neutral  HistogramHistogramHistogram 3.1% 7
  Dissatisfied  HistogramHistogramHistogram 1.3% 3
  Very Dissatisfied  HistogramHistogramHistogram 0.4% 1
  Apart from the products you just purchased, what other services do you have a need for but do not currently purchase from us? We offer all of these services: Response percent Response total
  One & Two Color Printing  HistogramHistogramHistogram 30.8% 20
  Full Color Printing  HistogramHistogramHistogram 36.9% 24
  Variable Data Printing  HistogramHistogramHistogram 10.8% 7
  Black & White Copies  HistogramHistogramHistogram 29.2% 19
  High Speed Color Copies  HistogramHistogramHistogram 10.8% 7
  Finishing/Bindery  HistogramHistogramHistogram 18.5% 12
  Mailing Services  HistogramHistogramHistogram 16.9% 11
  Signs, Posters and Banners HistogramHistogramHistogram 52.3% 34
  Promotional Products  HistogramHistogramHistogram 56.9% 37
  The great thing about these monthly surveys is that when we receive a negative response, we immediately get an email from Survey Advantage.  We are able to read the comments on the survey and address the issue immediately.  You can also see that there is a question about what services that we provide that the customer would want to know more about.  This has been a great conversation starter with a lot of our AlphaGraphics customers. One last area of the survey is a question about if the customer knows of anyone else who might need our AlphaGraphics services.  We give each respondent a $20 gift certificate to a place of their choice. Feedback is critical to the overall success or our three businesses. You can always contact us at the following AlphaGraphics websites: AlphaGraphics Mesa Printing and Marketing   FaceBook Fan Page AlphaGraphics Tempe Printing and Marketing   FaceBook Fan Page AlphaGraphics Phoenix Printing and Marketing   FaceBook Fan Page Twitter: @steveadams291 LinkedIn: stepheneugeneadams Digg This | Delicious

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