Proofing Policy

What is our Proof Approval Policy?

At AlphaGraphics & Brand X, we take proofs very seriously. It is the last chance for you to ensure we have your project set-up just the way you want it. Please triple check your proof and order details we list to make sure we understand your project perfectly. We can only be responsible for details approved in the proof and quote. We do our best to review each proof for errors, but we ask you to look over your proof, too. Check it to make sure everything looks correct to you, including:
List of things to look for while proofing

Check Twice, Order Once

Why do we ask you to look all of this over? Because (and this is where we use our business voice) AlphaGraphics & Brand X cannot be held responsible for any errors on art proofs that you approve. In addition, AlphaGraphics & Brand X cannot be held responsible for any damages that may be incurred as a result of the error or mistake after the order has been printed and accepted by the customer. So, after you get your art proof, look it over carefully, maybe with the help of a colleague or two.

Approvals and Changes

If everything looks correct on your proof, simply reply to your proof email with “Approved.”

If you need something changed, reply to your proof email with the changes you need to be made. We'll update your design and send you a new art proof to approve.

Time is of the essence

If you notice an error after you've approved your art proof, call or email us as soon as possible! While we can't guarantee anything, the sooner you contact us, the better chance we have to try to fix the mistake before your items are printed.

What you see on the art proof is what goes to production, so please don't treat it the same way as the terms and conditions when upgrading apps on your phone. Please make sure you look it over before you approve anything!


More business voice talk… As the Buyer, you assume all responsibility for complying with applicable trademark and copyright laws. You, the Buyer, agree to indemnify and hold AlphaGraphics & Brand X harmless for all liability, damages, and attorney fees that may be incurred in connection with copyright infringement.