Personalized URLs

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers.


When you want to reach your customers in meaningful ways with your marketing, a personalized approach is the way to go. And the marketing experts at AlphaGraphics Rancho Cordova are ready to help you get to the next level with personalized URLs.

PURLs make your marketing campaigns personal

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting a


Personalized URLs, often called PURLs in the marketing jargon, are essentially a unique website link that allows customers to access a page or marketing piece specifically tailored to them. The personalization can range from a simple name at the top of the page to specific products and services they’ve previously ordered or shown interest in. PURLs are a great way to give customers a personalized experience in an approachable and economical way.

Personalized URLs can be used in a wide variety of marketing materials and methods. Our team is here to help you envision and create the best experience for your customers. We offer all sorts of services to help you make the most of your marketing campaign and budget, including:

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.

PURL marketing makes it possible to:
  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way interrupted by you, customers and prospects will actively seek to engage in a dialogue.


Personalized web pages can also give you more insight into the way customers are interacting with the information you send to them. PURLs can allow you to track purchases or website inquiries from that specific link – this can give you a much better sense of how well your campaign is performing. And this is especially important if you are comparing one offer or design variation to another.

Creating a great experience for your customers and team is easy when you have the professionals at AlphaGraphics on your side. We’re the local marketing experts and we’re equipped to help you get noticed by your customers in all the right ways. To get started on your next project request a free quote online, visit our convenient location, or call us at (916) 221-4333.

How do personalized URLs work?

Send direct mail piece or email containing a PURL and incentive to a targeted list.

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

Data is collected for follow-up, lead generation, and prize delivery.

Common questions

How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

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