Entrepreneur Online recently published this great piece reminding start-ups that PRINT should be a strong part of any marketing campaign. We couldn't agree more!
[caption id="attachment_573" align="aligncenter" width="472"]
Entrepreneur Online recently published this piece on how print marketing can enhance a start-up marketing plan. Click the image to read the article.[/caption]
Why does Entrepreneur.com advocate for utilizing print as part of your marketing strategy?
Increase Your Reach: While online marketing is awesome and we wholehearted recommend using it as part of your marketing strategy, it does have it's limitations. There's much more competition in digital marketing and you are more likely to be overwhelmed by larger competition. Print items increase your reach beyond digital by putting you out into the physical world and diversify your marketing efforts.
[caption id="attachment_480" align="aligncenter" width="588"]
Creative Direct Mail pieces go great with online campaigns when you offer an incentive for checking into your website or social media site.[/caption]
Give Them Something To Hold Onto: Print really stands out when done right. Great design, beautiful paper, your branded colors and fonts are all elements that leave a real, tactile, and emotional impression. Print Items are also permanent. When you create something they want to hold onto, you can become part of their day to day lives.
[caption id="attachment_520" align="aligncenter" width="660"]
This variable data dimensional mail piece takes personalization to new level by adding names and images based on what potential client interests.[/caption]
Print Is Long Lasting: An email is gone in seconds, your client has to be in the right place at the right time to see your digital adverts, while tweets and other social media updates get lost in the constant flow of newsfeed updates. Print is solid, it is tangible, and it stands out.
[caption id="attachment_580" align="aligncenter" width="660"]
Even apps like WAZE use print to promote their products. This fan booklet uses print to show the full digital experience of using their app and helps clients see how they can benefit from it. Check them out at
https://www.waze.com/[/caption]
Print helps you establish credibility: credibility is an issue for companies large and small, but especially those that are just starting out and have a predominantly online presence. Print assets like
business cards,
brochures, look books, etc, establish credibility in the eyes of the public.
[caption id="attachment_605" align="aligncenter" width="660"]
threadUp, an online/app consignment and thrift store created a visually appealing print brochure for their online/app based service. Visit threadUp at
http://www.thredup.com/[/caption]
Creative use of
signage like
vehicle wraps can also help with establishing credibility. When clients see your name in multiple places online and off, it makes a positive impression and further solidifies your brand and credibility.
Let AlphaGraphics Help You Achieve Your Marketing Goals
As your downtown San Francisco printer, we are here to help you with determine how to get results from print marketing based on your goals (what are you not achieving with your current strategy) and budget. Our goal is always to create long-term relationships and prove ourselves as your go-to source for all your print and marketing projects, so we aim to give produce projects that deliver results and prove their value through strong ROI.
With more than 20 years of experience in print and marketing, let us help you create your next successful print or digital marketing campaign!