Back to Blog List

Topics/Previous Posts

4 Print Marketing Trends That Are Making Waves

As a business owner in the greater San Marcos area, you're always looking for ways to stay ahead of the competition and get your name out there. One of the best ways to do this is through print marketing, and AlphaGraphics San Marcos can help. We've been providing the best print and digital marketing solutions for local businesses since 1970. We focus on creating life-long relationships with our customers who can come to us again and again for reliable and fast print and marketing services. There are tons of different print marketing trends that are making waves right now, and we're going to discuss four of them in this blog post. Keep reading below, and contact us today.

A custom printed budget sheet and financial tracking booklet

Personalized Print Marketing

One of the biggest trends in print marketing right now is personalization. Consumers are tired of feeling like they're just a number, and they want to know that businesses care about them as individuals. One way to personalize your print marketing is to use variable data printing. This is a type of printing that allows you to customize each piece of print collateral with different information. For example, you could include a customer's name, purchase history, or even a personalized message. We here at AlphaGraphics San Marcos aim to make this easy for you. Our print services can be tailored to your unique needs, and we can personalize most of our print materials for your customers. Let our team help make your print marketing stand out from the crowd. Get started today.

The side of a recycled paper box with icons on it

Sustainable Printing

Sustainability is another printing trend and with most other facets of life. Consumers are becoming more conscious of the environmental impact of the products they purchase, and they're looking for businesses that share their values. There are a few different ways you can make your print marketing more sustainable. One is to use recycled paper. Another is to use vegetable-based inks. And another is to use print methods that don't require the use of harmful chemicals. Here at AlphaGraphics San Marcos, we support your efforts for sustainable printing by offering you a variety of recycled print materials and more for all of our print products. We do our share to reduce waste by recycling. We only print your requested amount, so there is no excess. Let us know how we can help today.

A QR code card on a restaurant table

QR Codes

QR codes are becoming increasingly popular in print marketing. These codes can be scanned with a smartphone to immediately take the user to a specific website or landing page. QR codes are similar to barcodes, and are a great way to drive traffic to your website or a specific landing page. You can use QR codes on things like business cards, flyers, and postcards. Here at AlphaGraphics San Marcos, we offer dynamic, two-dimensional QR codes that are easy to scan, so it's easy for your customers. We can implement QR codes on almost any printed material, and even on t-shirts and apparel. Let us help you get creative with QR codes. Get started today.

Custom printed business cards in a leather bowl

Free Giveaways of Printed Materials

While digital marketing is indeed powerful, our experts never foresee it replacing the power of printed materials. In fact, while people are standing in line or when they enter your business, they love to be able to leave with a printed item of some sort, be it a flyer on an upcoming sale you are having, a free new year calendar, or even your business card. A powerful print marketing trend we see is the increase in giving away free printed items as a tangible reminder of your business that customers can see and maybe even use over and over again. From a free wall calendar to free promotional items or free stickers, giving away a small token of appreciation goes a long way with customer goodwill and with earning your customers' loyalty. Get started today.

Contact AlphaGraphics San Marcos today!

Back to Blog List

Connect With Us
Copyright © 2023 AlphaGraphics International Headquarters. All rights reserved
1205 Linda Vista Dr, Suite A, San Marcos, California 92078 US