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Smart Changes: Updating Your Print Materials with Minimal Costs

Woman reading a spa brochure
As a business owner, updating your print materials is crucial to stay in sync with the latest industry trends and improve your brand image continually. However, taking on significant design and printing costs can be an expensive option for businesses in today's unpredictable economic climate. Fortunately, there are several ways you can make smart changes to your print materials with minimal costs involved, including for your mid-year updates. AlphaGraphics San Marcos offers the best print marketing materials for your business's marketing needs, from banners and posters to business cards and flyers. Here are some tips that can help businesses update their print materials without breaking the bank. Contact us today!
Pharmacy brochures

Opt for Small Design Changes

Updating your print materials does not necessarily need a complete rebranding or a logo overhaul. Instead, consider small design changes that can refresh your brand image while maintaining its integrity. For instance, you can change the font style or color scheme to give your print marketing materials a fresh look. Additionally, you can experiment with different designs to ensure consistency and accuracy across all your marketing collateral. Ask our expert print marketers for suggestions today!
woman reading a brochure

Use High-Quality Paper Stock

The type of paper stock used in your print materials can have a significant impact on their quality and durability. When updating your print marketing materials, such as cards and flyers, mid-year, consider using a high-quality paper stock. Investing in high-quality paper will not only improve your brand image, but also ensure that your print materials last longer, leaving a lasting impression on your target audience. Call AlphaGraphics San Marcos today.
event print marketing

Stay Consistent with Branding

When updating your print materials, it is essential to keep your branding consistent across all your marketing channels. Staying consistent is essential to maintain brand recognition, customer trust, and loyalty. Ensure all the design elements and color schemes used in your print marketing materials align with your brand guidelines. Consistency creates a cohesive aspect of your brand and ensures that your customers identify your brand faster while increasing brand recall. Call our custom print shop today.
woman reading a large brochure in nature

Go Green

Sustainability is crucial in today’s society, and the focus is shifting towards green approaches. Consider using eco-friendly printing options such as recycled paper and vegetable-based inks. These sustainable options may have an added cost compared to the traditional printing methods, but they are worth the investment in the long term as you showcase your social responsibility practices within your organization and attract customers with similar values. Ask the team at AlphaGraphics San Marcos about our sustainability efforts today!
Photo based business card

Cutback on Text

When updating your print materials, such as brochures, business cards, and banners, it is easy to fall into the trap of providing too much content to convey your message. However, stuffing your print marketing materials with too much information can make them look cluttered and overwhelming. Instead, opt for concise and effective copy that is easy to read and understand. Consider the design layout to maximize the white space, which can provide a clean, modern look and feel. Remember, less is often more. Get started at our local print shop today.


Updating your print materials, including posters, banners, and flyers, does not always have to break the bank. With smart changes, you can ensure your marketing material stays fresh, up-to-date and efficient mid-year, while keeping costs at a minimum. Additionally, remember that print materials are only one aspect of business marketing with the rise of digital marketing. Therefore, ensure any changes you make complement your overall marketing strategy providing seamless delivery of your business message across all channels. AlphaGraphics San Marcos can help you with all of your digital and print marketing needs. Contact us today!

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