Print isn't dead, even if digital advertising is on the rise.
This sentiment extends to print booklets, too, especially custom-made ones. But what exactly are the benefits of custom booklet printing? Why do consumers respond to well-designed custom booklets?
Keep reading to learn more.
1. Better Open Rate
80% of email is spam. Internet users are inundated with thousands of ads a day. Consumers tend to respond to this oversaturation by ignoring most of the ads they see.
For small businesses, this is too big of a risk. It may also simply not be financially viable.
Of course, digital advertising still has its advantages. But direct mail is likelier to sustain the audience's attention for longer.
People are likelier to open their direct print mail than click on an ad. This likelihood is due to the scarcity of direct mail and because it won't disappear if they don't engage with it right away. It'll also most likely stay on their kitchen counter until they have time to it through.
Your audience's understanding of your business is the first step to consumer-ship. Let them indulge in this understanding, maximizing their interest in your marketing materials at the outset.
2. Great First Impression
Well-designed custom booklets are more striking than generic ones. It takes about 7 seconds to make a great impression. Once a business does make a great first impression, customers will remember it more easily and view it more positively.
That's because custom booklets printing offers a cohesive and informational first look into what the business is about. If the custom booklet looks nice, they'll understand that your business is just as attentive in other areas of its operation — if not more.
3. Professionalism
Not all brochure templates are the same. While you can type up and format booklets through more basic means, printing custom booklets for more specific, professional styling is better.
Professionalism indicates credibility. It tells consumers that a business is attentive and dedicated to putting the best foot forward for consumers. It also establishes authority, which can be persuasive in and of itself.
Custom print booklets look more professional than alternatives. Custom printing businesses will even work with companies to make their brochures. After all, they've seen countless examples of professional custom booklets before and can help them meet industry standards.
4. Customizability
Of course, custom booklets shouldn't only look great. They should also be designed according to your specific tastes.
After all, what's the use of a pretty, pre-set booklet template if it's not the right size? You won't need to answer these questions with custom size booklet printing. Instead, booklets are as large as you need them to be, especially for businesses that need to pack in information.
It's also much easier to seamlessly incorporate branding aesthetics. With subpar design methods, it's unlikely there are features advanced enough to accommodate diverse design requirements. But having these features is critical if logos need to pop out and your colors need to blend a specific way.
Specifying your branding as much as possible is great, but only if you can demonstrate that specificity whenever you need to. With custom booklet printing, this much is possible. No sacrifices are required to create an effective booklet that reflects your business's aesthetic branding.
5. Cost-Efficiency
Though it may sound counterintuitive, custom print booklets are more affordable than alternative marketing means. As mentioned before, mass digital marketing needs a lot of money to be effective.
However, as said before, custom booklets offer a higher return of engagement. Businesses also don't need to buy as many for their marketing campaigns to succeed. Still, purchasing in bulk will lower your expenses even more.
Digital ad slots also usually expire before small businesses have a chance to make full use of them. But booklets do not expire. As long as their information is relatively timeless, businesses can leave them on front desks and bring them to networking events.
6. Compatibility With Digital Presence
Although print is more effective for marketing, it's also great when combined with digital means. That way, consumers can view a business's social media platforms and/or website.
Businesses can provide this access by simply mentioning their links or handles. But a more effective way is to include QR codes for maximally easy access.
Either way, print material can link to digital material, but not the other way around. This hybridized approach to relaying information also gives your business a modernized edge.
7. Customer Engagement
The personability afforded by customized services will resonate with consumers. By securing their engagement, your business can better attain their loyalty.
Earning customer loyalty isn't about sentiment — it's about revenue too. This loyalty will probably make up more than half of your business's purchases. That means less money spent in the future to attain sales, which will preserve your profits.
When consumers have physical booklets in their hands, they have a more intimate experience with the advertising businesses. Customized booklets are even likelier to do so since businesses can express their branding precisely as they wish through the customizing process.
Custom Booklet Printing Is Perfect for Your Business
After choosing your custom booklet design, you'll tie your branding together and attract more loyal customers. Who knew that knowing what you want for your business could resonate with its audience?
At AlphaGraphics, we know how vital visual impressions are for businesses. For that reason, we offer a variety of custom printing, marketing, and sign services. Contact us today if you're a business in Wilmington, Delaware, and need custom booklet printing!