Customer Retention & Reactivation

Reconnect with past customers and strengthen existing relationships through targeted, relevant marketing that keeps your business top of mind.

Keep Customer Relationships Moving Forward

Staying connected with existing customers can be just as important as reaching new ones. Consistent communication gives you opportunities to encourage repeat business, introduce additional products or services, recognize loyal customers, and reconnect with people who haven't engaged with your business recently.

AlphaGraphics Chicago can help develop customer retention and reactivation campaigns using direct mail, email marketing, newsletters, promotional products, and loyalty or incentive programs.

Customer Retention & Reactivation Services

Depending on your audience and goals, your campaign may include:

Loyalty and incentive programs
Promotional products
Direct mail marketing
Newsletters
Email marketing

These tactics can be used individually or coordinated into a broader outreach strategy that creates multiple opportunities to reconnect with your audience.

Start With the Right Customer Segment

Reactivation campaigns are more useful when they're built around why customers stopped engaging and what may encourage them to return.

Consider factors such as how long it has been since a customer's last purchase, what they previously purchased, and which products or services may be relevant now. From there, messaging can be tailored around a specific reason to reconnect instead of sending the same communication to everyone.

Tips to get clients back

Identify your target segment: How long ago did they buy?
Set your goals: Introduce them to new products or services, or encourage them to buy updates for previous purchases.
Know why they lapsed: Was it price, or lack of interest in your offerings?
Use what you know: Craft messages and content relevent to their interests.
Make it easy: Streamline reactivation processes.
Communicate on all fronts: Make the most of traditional and online platforms.