Personalized URLs

Connect direct mail with personalized digital experiences using unique, trackable URLs created for individual campaign recipients.

Make Direct Marketing More Personal

Personalized URLs, commonly called PURLs, are unique web addresses created for individual recipients within a marketing campaign. Instead of directing everyone to the same webpage, each person receives a URL connected specifically to them.

AlphaGraphics Chicago can incorporate PURLs into direct mail and email campaigns to create personalized experiences while providing additional opportunities to track engagement and collect customer information.

How Personalized URLs Work

A PURL campaign connects a targeted marketing piece with an individualized online destination.

Attract: Send a direct mail piece or email containing the recipient's personalized URL and a reason to respond.

Interact: The recipient follows the URL to a personalized page where they can learn more, complete a survey, register for an event, or take another campaign-specific action.

React: Information collected through the interaction can support follow-up, lead generation, and future marketing efforts.

Create a More Relevant Customer Experience

Personalized URLs can make the transition from a printed piece to digital content feel more connected. The landing experience can be tailored around information you already have about the recipient or campaign segment.

PURLs can support:

Direct mail campaigns
Lead generation
Event registration
Surveys
Customer retention campaigns
Promotional offers
Customer data collection
Follow-up marketing

How do personalized URLs work?

Attract
Send direct mail piece or email containing a PURL and incentive to a targeted list.

Interact
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

React
Data is collected for follow-up, lead generation, and prize delivery.

Common questions

How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.