With dynamic backdrop designs, your trade show signage can be transformed from run-of-the-mill to dazzling, attracting new leads and allowing you to make valuable connections. Backdrops bring a new element of design that boosts brand recognition, showcases your products and services, and elevates your display. Take your backdrop to conventions, trade shows, company events, and more to communicate your message in an impactful and unique way.
Why Trade Show Booth Backdrops Matter
Trade show booth displays are notoriously two-dimensional. Think of the standard table set with brochures and signs. These displays allow passersby to quickly glance over everything and decide if they want to learn more. Unfortunately, after a sea of similar tables, your target audience might keep strolling by because it all looks and feels the same.
So, what transforms your booth space from a two-dimensional display into an immersive attraction that requires more than a passing glance? A branded, custom-printed backdrop can draw focus and attention further into your trade show exhibit and encourage curiosity and conversation.
Custom Backdrop Design Tips
Designing something as large as a backdrop can be a little intimidating. It is a central figure for your booth or event. It needs to send the right message. When designing an eye-catching trade show backdrop, pay attention to the little details because they make the most significant impact.
Stay on brand. Color match your design to coordinate with all other aspects of your marketing seamlessly. Building brand awareness is closely tied to colors, fonts, designs, and copywriting. Your backdrop should be a clear representation of your brand.
Less is more when it comes to text. Determine your most captivating and relevant message to display on your backdrop. You might even want to consider different messages for different events (i.e. community events vs. trade shows and conventions).
Speaking of text, use a readable font that can be read from far away. The goal is to attract attention and pique curiosity, so make sure the message is readable from a distance. Put the most important information in the largest font and at the top of your block of text.
Choose an enticing call to action (CTA). While it might not work for every backdrop, if you want to include a CTA, make it clear and concise. It might be as simple as “visit our website” or “request a free quote.” Align your CTA with your trade show goals.
The best backdrop designs use high-contrast colors to create a polished, professional look that is clear and readable. That being said, don’t be afraid to include white space in your design. If it is part of your trade show booth, there will be other elements and people moving in front of your backdrop, so don’t be afraid to leave plenty of white space.
To take your design and trade booth design to the next level, use lighting and multimedia. Backlit displays, spotlights, and LED lighting are just some ways to draw more focus to your backdrop. You can’t always control the lighting at an event, so incorporating lighting into your display means that you’ll always be visible. You can also use projectors or QR codes to incorporate video and visual effects into your backdrop.
Types of Trade Show Displays
When capturing the attention of potential customers is the end goal, it matters how your backdrop is displayed. Once you know what design and messaging you want to display, consider the wide range of options available for customizing your backdrops. Beyond the standard backdrop display, many types of signs can function similarly to a backdrop for your event.
For trade booth designs, portability is a significant factor. Vinyl and tension fabric displays are easy to store and can print beautiful, full-color, high-resolution images. For hanging trade show signs, pole pockets or grommets are an effective way to display your brand prominently. Professionally printed backdrops are suitable for indoor and outdoor use and can be printed in any size. The most popular size is 8’x8’, but customizing your backdrop to fit your booth display is essential, so always consider and ask about special sizing options.
Consider options like pop-up displays and banners for easier setup and cost-effectiveness. Wall graphics, as seen in the image below, can also make for interesting and dynamic event displays.
Custom-Printed Backdrops As Event Signage
Trade shows and conventions aren’t the only places you can use backdrops. They can make an impact at various events for a standout spot to share a message or welcome guests.
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Hosting a company event? A backdrop or trade show banner is the perfect way to welcome guests to events. Set the stage with an engaging design on a fabric graphic that excites people about the upcoming itinerary.
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Create a social media hotspot. User-generated content (images and videos posted by influencers and individuals rather than businesses) is a fantastic way to build trust, grow brand awareness, and reach new audiences. If you can design a unique backdrop that screams “Take a selfie!” you’ll be the must-see spot and get hundreds or thousands of new eyes on your business from social media.
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Annual events like employee or customer appreciation days are great places to display a backdrop that says, "Thank you!” You can highlight major achievements or accomplishments, or restate your commitment to customer service.
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Training or hiring events are a great place to highlight your internal mission and values in a positive company culture. Use your backdrop to display the advantages of joining your team and your impact on your industry.
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Want to make a statement at your next party? Use a custom-printed backdrop to welcome guests with photos celebrating a 50th anniversary, or create a photo-op that ties into your party theme.
Why Choose AlphaGraphics Las Vegas For Backdrops
We always recommend using a professional print shop equipped with a team of graphic designers to ensure you get the best quality product. So, if you’re heading to Las Vegas for a convention or trade show, the pros at AlphaGraphics Las Vegas are here to make your trade show booth and event marketing stand out.
With the latest print technology and hundreds of options, you can get backdrops, signs, brochures, and swag to maximize your trade show investment and grow your business. Whether you need a solution that is easy to assemble and easy to set up, or you are creating something that requires professional installation, our local team of experts is with you every step of the way. In a rush? We offer next-business-day solutions for a variety of last-minute needs on event day.
Contact us to elevate your trade show booth display with custom, professional backdrops.