What is Exterior Building Signage?

Building signage refers to any sign placed on or near your business premises. It helps identify your company, attract customers, and share important information. The definition is simple enough, but you may still wonder how exterior signage can help you market your business. 

A recent survey found that:

• 77% of respondents have experienced trouble finding a business because of poor signage or no signage.

• Just over 76% of respondents had previously visited a store or business because of attractive signage.

• Nearly 79% of consumers polled believe signage reflects a business's quality of product or service.

Custom building signs (or lack thereof) play a significant role in marketing your business and attracting customers. Quality signage is important for your business. This is true whether you are on a busy street, in a large complex, or in a competitive retail area. 

Investing in commercial building signage attracts more customers and makes your business a well-known part of the community. First, it is essential to understand the various types of building signs and how to implement them effectively. 

Types of Custom Building Signage in Las Vegas

Las Vegas businesses operate in one of the most visually competitive markets in the world. That means your exterior signs need to be bold, durable, and strategically designed. Explore 10 types of signage used by local businesses and how each one supports marketing and visibility.

Wall & Window Graphics

Wall and window graphics are versatile, cost-effective signs that transform your business front. These graphics promote products, showcase branding, or enhance privacy. Wall and window signage is available in various formats, including decals, clings, murals, and other options. 

• Window decals are ideal for retail stores, restaurants, gyms, and service providers because they help make the most of street-facing glass.

• Window graphics also work well for seasonal updates or temporary promotions.

Monument Signs 

Monument signs establish a strong and professional entrance for buildings. Designed for durability, they provide a high-end presence that lasts. Positioned near the ground, these freestanding signs generally do not exceed five feet in height. Their design places them at the ideal eye level for both drivers and pedestrians.

• Especially effective for office parks, medical facilities, schools, and residential communities.

• An LED monument sign enhances nighttime visibility, ensuring visitors can easily find you even after dark. 

Pylon Signs

Pylon signs are tall, freestanding signs commonly used along highways, major roads, and at large retail complexes. Their height makes them perfect for attracting drivers from long distances. 

• Pylon signs are perfect for gas stations, convenience stores, car dealerships, and shopping centers.

• Multi-tenant pylons are particularly effective for shopping centers and plazas.

Dimensional Letter Signs (3D Signs)

A dimensional letter sign is a 3D sign made from materials like metal or acrylic. It helps your brand look more polished and modern. Unlike flat signs, a dimensional sign is engaging and noticeable from various angles.

• Depending on your desired atmosphere, these signs are available in illuminated or unlit versions. Channel letters are a popular choice for many businesses, offering an illuminated 3D effect for premium visibility. 

• 3D letter signs are strong enough to withstand various weather conditions. They are a great choice for storefronts, office buildings, and restaurant exteriors.  

Illuminated Signs 

Illuminated signage ensures your business stays visible 24/7. These signs use LEDs, neon, or fluorescent bulbs to create a bright, vibrant presentation.

• A lit storefront sign makes your business more noticeable after dark. It is an excellent option for outdoor signage for restaurants, entertainment venues, gas stations, and similar establishments. 

• LED-lit designs are highly visible, long-lasting, and energy efficient.

• Acrylic LED signage offers a sleek, modern look that’s both durable and eye-catching.

Directional Wayfinding Signs 

Exterior directional wayfinding signs guide visitors through your property safely and efficiently. They enhance visitor experience and reduce confusion, especially on large or complex properties.  

• Perfect for campuses, healthcare facilities, office parks, and signage for apartment buildings.

Large Format Printing 

Large-format banners and signage offer bold visibility, ensuring your message is impossible to ignore. 

• Large-format banners are ideal for events, grand openings, temporary installs, or large-scale promotions. 

• Vinyl banners offer a durable and versatile material for business signs. available in single- or double-sided formats and with full-color or black-and-white printing options. Options for installation include grommets, clear tabs, hemming, and taping. 

• Mesh banners excel in windy climates because of their perforated material. They are ideal for exterior temporary signage and use at construction sites or during building renovations. 

Sidewalk Signs

Sidewalk signs (A-frame signs) are a portable and affordable option for promoting your business right on the street. 

• Perfect for promoting daily specials or events, sidewalk signs are a popular choice for restaurants, boutiques, salons, and other retail storefronts. 

• Placing this type of outdoor sign directly in foot traffic makes your business more attractive to passersby.

Flags & Stands

Feather flags and teardrop flags are excellent for capturing attention because they have motion. They effectively signal to customers that your business has something exciting going on.

• Feather flags are tall and flexible signs that are easily visible from a distance. 

• Ideal for use in automotive lots, retail businesses, special events, and sales promotions. 

Post & Panel Signs 

Post and panel signs are a versatile and budget-friendly choice for outdoor signage. These signs typically consist of one or more vertical posts that support a panel displaying the sign’s content. They are generally of medium height, providing clear and easy-to-read information.

• Real estate and construction companies commonly use post-and-panel signs because they are effective in conveying information. They are also simple to update or replace.

• Post and panel signs are designed to be weather-resistant and suitable for various types of environments or properties.

• Fully customizable in size, shape, and materials, this allows for a choice of materials that suit specific climates. For example, businesses might pick steel over heat-sensitive wood, ensuring the sign's longevity in hot climates like Las Vegas.

Building Signs with AlphaGraphics Las Vegas 

Choosing the right partner for your building signage makes all the difference. At AlphaGraphics Las Vegas, we have a local team backed by experience and top-notch capabilities. Here’s how: 

• We hold an official contractor's license, allowing us to manage installation safely, legally, and professionally.

• Our signs are high quality, built to withstand the Las Vegas climate, and designed to enhance your brand.

• We offer a wide range of exterior signage solutions to meet every business need, partnering with nearly any industry.

• From concept to completion, we assist with building signage design, fabrication, permitting, and installation.

Contact AlphaGraphics Las Vegas for custom, expertly crafted building sign solutions.