Summer is a time when businesses can capitalize on the vacation season and the increased social activity that comes with it. There are plenty of ways businesses can use marketing to attract and engage customers, but one approach that is often overlooked is direct mail marketing.
While digital marketing has gained popularity in recent years, direct mail marketing is still an effective way for businesses to reach their target audience. In fact, studies have shown that direct mail has a higher response rate than email marketing.
AlphaGraphics South Charlotte is a family-owned and operated local print shop that is proud to offer the best print and digital marketing services to our customers, including banners, posters, and graphic and logo design. The summer season presents a unique opportunity to use direct mail marketing for promotions, and here are some of the benefits of doing so.
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Uniqueness
One of the biggest benefits of direct mail marketing is its physical nature. Unlike digital marketing, direct mail allows businesses to create a tangible item that customers can hold in their hands. This makes it more memorable and creates a sense of uniqueness that is hard to replicate with digital marketing. Using a summer-themed design for
postcards, brochures, posters, or flyers can further add to this uniqueness factor. Let our premier print and design company help today.
Targeting
Direct mail marketing allows local businesses to target specific audiences based on demographics, interests, or behavior. This targeting can be especially effective during the busy summer season. For example, a beach resort may target families with children for a discount on a weekend stay, while a local brewery may target young adults for a special happy hour event. Call AlphaGraphics South Charlotte for ideas today!
Longevity
Another benefit of direct mail marketing is its longevity. Unlike digital marketing, which can easily be deleted or ignored, direct mail often stays around for a longer period of time. Customers may keep a postcard or
brochure on their desks or fridge, allowing them to revisit the promotion days or even weeks later. This extended shelf life can increase the chances of customers taking advantage of the promotion. The print marketers at our family-owned and operated local print shop can help ensure your direct mail has the best messaging and graphics for longevity. Get in touch today.
Personalization
Direct mail marketing also allows for personalization, which can be difficult to achieve with digital marketing. Businesses can address customers by name, include personalized messages, and even provide personalized URLs for customers to visit. Personalization can create a stronger connection between the customer and the business, improving the chances of customers taking advantage of the promotion. And, digital marketing techniques, such as adding
QR codes so consumers can visit their websites, can be used on direct mail, too, crafting a win/win for all. Get started today!
Measurability
Finally,
direct mail marketing is measurable, allowing businesses to track the success of their promotions. By including a coupon or discount code, businesses can track redemption rates and calculate the ROI of their direct mail campaign. This data can inform future marketing strategies and further optimize the effectiveness of direct mail marketing. Our experts can help you have the best success with direct mail services. Call AlphaGraphics South Charlotte for more information today.
CALL OUR FAMILY-OWNED & OPERATED LOCAL PRINT SHOP TODAY
Direct mail marketing can be a valuable tool for businesses looking to promote their summer promotions. With years of experience, our print marketers can help ensure your direct mail, business cards, banners, posters, and more are ready for the busy summer season. Capitalize on your target market, and
call AlphaGraphics South Charlotte today!Contact Us Today