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How to Design an Effective Roll-up Banner

Roll-up banners are a great way to advertise your products or services in an indoor environment.

A roll-up banner is lightweight, versatile, and easy to set up and take down. They require little maintenance and if properly taken care of, can last for a very long time. When it comes to designing a roll-up banner, there are few things you should keep in mind. If you find yourself handy with Adobe InDesign and would like to take a crack at creating your own banner, we’ve provided a few tips down below that can get you started.


Images make a powerful impact on banner design. However, some people will try to use pictures that they’ve found online. This is a huge no-no as most of these pictures are low resolution and will come out looking pixelated or blurry when printed. Make sure the resolution of the images you use are at least 300dpi resolution and saved in the CMYK format. This will help ensure a crystal-clear image during the printing process.

Logo Placement

“Best practices” dictate that you place your logo at the top of the banner. Why? The very top of the banner is what usually catches people’s eyes when they first see it. This is why it's best to place the main message somewhere near the middle and ideally at eye-level. This way, when someone looks at the banner, they can instantly glance at it and understand the message without having to stop and read.

Reading Flow

People read top-to-bottom and left-to-right in the U.S. The overall design of your banner should reflect this for ease of reading. Very few people will stop and attempt to decipher a complicated banner design with words and sentences scattered about. Studies have shown that you have around 1 second to capture the attention of someone with your design and give it to them in such a way that they can glance and instantly understand it. The images and artwork should not distract from the text as well.

Color Selection

Roll-up Banner DesignChoosing the right colors is just as important as selecting the right text. If your banner has too few colors or is using the wrong color scheme, the design will ultimately fail. If you’re unsure as to which colors work best with others, you can use a free color wheel to help guide your design. Be sure to use colors that will cause people to look but at the same time match your overall branding scheme. Bright colors such as orange and red tend to attract the most attention while other colors such as white and yellow can make text very hard to read.


It’s important to add a call-to-action somewhere on your design. It should include a phone number, email address, social media profile, or other relevant contact information. You can even add a pURL or QR Code which can help track and bring the conversation online. Call-to-actions are very powerful, as they subconsciously direct people to perform an action such as:
  •    Call us now!
  •    Stop by booth #145 to learn more!
  •    Get a free discount
  •    Visit our website for more information

Measuring Engagement

Unlike online advertisements and websites, it can be challenging to measure the overall impact of a banner. After all, how can you accurately determine how many people viewed your banner at the trade show? Start by looking at where you placed the roll-up banner. Did it generate a lot of foot traffic to your booth or event? Could you have physically put it somewhere else where more people would have seen it? Another great way to track success is to set up a custom mobile website that people can visit on their cell phones. Or you can have a mobile app built specifically for the event. By tracking the number of visitors to your website or app, you can more accurately measure the success of your banner design.

Roll-up Banner Design in Raleigh

If you have any design or roll-up banner questions that we didn't answer in this blog post, give us a call. At AlphaGraphics, we’ve helped countless Raleigh businesses design and create the perfect roll-up banner for their store or event. To learn more about how AlphaGraphics of Downtown Raleigh can produce and design your next project, you may email us or request a quote or call us at (919) 832-2828.

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