Many companies nowadays are turning to personalization to help boost their marketing efforts.
Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, awareness, and even sales.
A recent study has shown that around 88% of consumers expect a tailored brand experience. It’s safe to say that the days of sending out a mass mailer or email blast with a generic “buy now!” message is long gone.
This is due in part to the average consumer getting bombarded daily with hundreds of online and offline advertisements. A condition known as “ad blindness” occurs where these ads just aren’t having the same impact as they once did.
It’s time for businesses to evolve in how they interact with and market to their clientele and customers. Here are a few ways that you can incorporate personalization into your marketing plan and make a deeper, more meaningful connection with your audience that can result in higher conversions and sales.
Segmentation
As your customer database starts to grow, you’ll notice that you can segment your top customers into a few buckets. When you want to market to them, you can create a highly personalized message that will resonate very well and cause them to pay attention.
Variable data printing is a cost-effective way of creating mailers, postcards, and other printed marketing materials that have a personalized message for each of the segments of your customer list. You can even have several different promotions printed up, based on past customer sales or other data point.
Customer Profiles
Before you can market to someone, you have to know who they are and what they like. There are many CRM software programs out there (both free and paid) that will allow you to create highly customizable customer profiles.
Try to learn who your customers are, where they like to spend their time, as well as their pain points. This information will enable you to craft the perfect marketing message that will resonate well with them.
Customer Loyalty Program
Gas stations, coffee shops, and grocery stores are taking advantage of customer loyalty programs. They will give out a business card that has the company logo and contact information on it. On the bottom are several small boxes that the cashier will stamp or cut out when the customer makes a purchase. Once the customer hits their 10th purchase, the next order is free or severely discounted.
If you have already segmented your customer list, you can run several customer loyalty programs simultaneously. This way, you can reward the big spenders and encourage others to patronize your business more often. A professionally-designed mobile app can work just as well as a business card for running a customer loyalty program.
Customer Feedback
Several studies have shown that around 68% of consumers stop patronizing a business when they feel that it no longer cares about them. This often happens when it starts to become clear that a company cares more about profits than it does customers.
Online review websites are a dual-edged sword for many businesses. They allow both happy—and angry—customers to leave detailed reviews. Companies should participate in these sites and respond to both good and bad reviews.
As time goes by, it will establish trust with people when they see that the business is actively trying to make an honest effort with their customer service. Responding to and favorably resolving negative reviews also gives the company a chance to keep a customer who would otherwise not buy from them anymore due to their perceived negative experience.
Marketing Help in Downtown Raleigh
If your Raleigh business needs marketing help, contact or give us a call. We can help personalize your printed marketing materials as well as offer valuable advice on how to increase your sales, leads, and conversions through personalization.
At AlphaGraphics of Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business.
To learn more about how AlphaGraphics of Downtown Raleigh can help with your small business sign needs, you may email us or request a quote or call us at (919) 832-2828.